UPDATED Listerine Netnography Case Study by NetBase
Competitive analysis solution
1. ENTERPRISE SOCIAL INTELLIGENCE
COMPETITIVE INTELLIGENCE
Out-Market
Your Competition
The Social Conversation is Full of Competitive Nuggets
The best companies always seem to be able to outmaneuver their competition. They
understand their competitors’ strengths and weakness and plan ahead, anticipating what
their next move may be. With nearly one billion people around the globe talking about their
experiences with brands on
Facebook and other social
networks, the opinions that
customers share about
you and your competition
are now available as realtime public content. You
can mine these social
conversations for insights
and act on them instantly.
BENEFITS
PREDICT COMPETITOR
ACTIONS to create better
competitive strategies
RESPOND FASTER to emerging
threats and trends that your
competitors are driving
OPTIMIZE online marketing
spend based on where
customers are talking about
the competition
MAKE BETTER DECISIONS
about pricing and
go-to-market strategies
OUT-INNOVATE CONSISTENTLY
with deep customer insights
Track competitors’ social metrics in real-time
Create Predictive Competitive Strategies in Real-time
The NetBase competitive intelligence solution gives you up-to-the-minute measurements
that compare awareness, perception, sentiment, and passion across brands – just as if you
were seeing your competitors’ market research data. With business-ready templates that
let you tailor competitive metrics to your business, you can quickly find the gaps between
your brand and the competition’s and craft strategies that exploit new opportunities as they
emerge. Because the NetBase solution is built on an Internet-scale, high-performance, flexible
enterprise social intelligence platform and web-based application builder, it adapts to monitor
not only buzz but more importantly, the trends and conversations that shape your competitive
landscape. It helps you tune into the right conversations and act on them confidently – before
your competitors can.
Win The Fight for Share of Wallet
The social voice is the voice of not only your customer, but your competitors’ too. Understand
where their brands have power so you are better armed to win over their customers.
Avoid Surprises With Social Monitoring
By proactively tracking your competition on a regular basis, you can know when the buzz and
sentiment about your competition or their products first start to trend – and how quickly the
word is spreading. You can neutralize your rivals’ strategies before they hurt your brand or
create timely campaigns to exploit a competitive weakness.
KEY FEATURES
Monitor and measure your
social brand health in
comparison to the
competition’s – in real-time
and on demand
Identify, engage, and
convert your competitors’
brand advocates
Know why people are
talking about your
competition to identify and
neutralize their strategies
Know where people are
talking about your
competitors so that you
can optimize your online
presence and advertising
Analyze what people like
and dislike about your
brand to create more effective
competitive positioning
Compare multiple brands
across key social metrics in
real-time
Watch the word spread in social and take action
Discover deep competitive
insights by drilling down
into the stream of
customer opinions