SlideShare une entreprise Scribd logo
1  sur  2
Télécharger pour lire hors ligne
ENTERPRISE SOCIAL INTELLIGENCE

DIGITAL CHANNEL INTELLIGENCE

A Simple & Smart Way to Drive Higher Engagement
on Facebook and Other Digital Channels
Your fans are talking to you. But all you capture is numbers and stats. Do you understand what
they are saying to you? How they really feel about your posts and campaigns? Do you know
how to prioritize your content marketing strategies and responses in a smart way?
The NetBase Digital Channel Intelligence (DCI) solution gives you a comprehensive, realtime picture of what’s happening on your fan pages and other digital properties. It can also
show you what people are saying on your competitors’ pages. Much more than after-the-fact
analytics that measure engagement from the volume of comments and “likes,” the NetBase DCI
solution provides actionable metrics and smart insights on the sentiment and brand passion
drivers all the way down to the level of individual posts.
By knowing which topics and tactics really resonate with your customers, you can:
	 Generate the deep brand passion and loyalty that lead to higher sales
	 Capitalize on more opportunities to drive revenue through your digital properties
	 Save money for your business by guiding your investments in the right campaigns

Measuring Activity Doesn’t Guide Action
Most brands are investing significant resources in content marketing and their social presence
– whether through brand pages on Facebook, Google+, Twitter, YouTube, or Pinterest or on
their own web properties. However, the metrics available to measure the impact of content
marketing—views, “likes,” shares, the number of fan comments and posts, and combined
measures such as People Talking About This (PTAT)—provide little guidance as to why a
particular digital strategy worked or missed the mark. The NetBase Digital Channel Intelligence
solution delivers timely insights on the sentiment and substance of interactions, insights that
guide you to future success.

BENEFITS
	 DRIVE SALES by generating
	 brand passion and loyalty
	 with highly effective social
	engagement
	 DEMONSTRATE STRATEGY
	SUCCESS by measuring
	 brand passion and other
	 social media indicators
	 predictive of sales growth
	 SOLIDIFY YOUR BRAND’S
	POSITION as a company
	 that’s visibly in the know
	 PROTECT YOUR BRAND
	 by tracking fan issues
	 and themes as soon as
	 they emerge
	 SAVE TIME AND MONEY
	 by automatically surfacing
	 insights, without needing to
	 read every post

Two-thirds of US online adults
visit Facebook on a monthly
basis, and the average online
American with a social
networking account is a fan of

Know What is Resonating in Minutes, Not Hours
	 Immediately understand not just how much people are talking but what they are saying
and what their sentiment and passion intensity are
	 Analyze the effectiveness of individual posts as well as multi-touch campaigns, so you
	 know what resonates
	 Take advantage of highly accurate natural language processing (NLP) technology that
	 reads millions of comments and surfaces emerging themes, potential issues, and key
	 influencers—both “super fans” and detractors with large followings
	 Engage customers proactively instead of spending hours on manual comment analysis
	 and reporting with many different tools

about eight brands on Facebook.

	

Forrester Research North American
Technographics Online Benchmark
Recontact Omnibus Survey, Q4 2011 (US)
data cited in “The Facebook Factor,”
Forrester Research, Inc., April 9, 2012
DIGITAL CHANNEL INTELLIGENCE

Measure Success Based on Proven Predictive
Measures of Brand Loyalty and Sales
	 Measure not only digital activity (“likes,” comments, shares, PTAT, etc.)
but also net sentiment and passion metrics—which are proven
predictive measures of brand loyalty and sales
	 Gain confidence from highly accurate sentiment analysis, built on
	 our high-precision NLP
	 Easily report on key influencers, including demographic insights,
	 potential reach, Klout, sentiment expressed, and passion levels
	 Customize our dashboards to track the Key Performance Indicators
	 (KPIs) that make the most sense for your company and your
	 digital strategy
	
	

Put an Early Warning System in Place
	 Find out about potential issues as they arise, not days after the fact
	 Identify small conversations that are gaining traction, before they go viral
	 Evaluate issues in context with full filtering, “slice and dice,” and
	 drill-down capabilities

Automatically Benchmark Against
Your Competitors
	

	 Utilize built-in dashboards and reports that compare your brand’s
metrics to competitors
	 Access up to one year of social data to view trends in a historical context

Know What Your Fans are Saying When
They’re Not on Your Properties
	 Gain visibility into your fans’ activities across the social web, even on
competitors’ properties
	 Understand the sentiment and passion they are expressing about you,
	 your competitors, and key attributes for your category
	

Track All of Your Social Channels in One Place
	 Consistently measure and report on success across Facebook fan pages,
Google+, Twitter, Pinterest, and public-facing corporate web properties
such as customer communities or sponsored forums
	 Create distinct metrics for each site (e.g. Facebook versus Twitter) in
	 order to reflect its unique interaction patterns
	
	

A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG

© September 2012 NetBase Solutions, Inc.

NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase

NetBaseInc

NetBase Solutions, Inc

NetBaseInc

Contenu connexe

Plus de NetBase

Net base api data
Net base api dataNet base api data
Net base api dataNetBase
 
Influencer discovery solution
Influencer discovery solutionInfluencer discovery solution
Influencer discovery solutionNetBase
 
Insight workbench data
Insight workbench dataInsight workbench data
Insight workbench dataNetBase
 
Digital response tracking solution
Digital response tracking solutionDigital response tracking solution
Digital response tracking solutionNetBase
 
Campaign tracking solution
Campaign tracking solutionCampaign tracking solution
Campaign tracking solutionNetBase
 
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBase
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBaseReal Time Sentiment Analysis of Super Bowl 47 Commercials by NetBase
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBaseNetBase
 
How to play the do you love it game v1
How to play the do you love it game v1How to play the do you love it game v1
How to play the do you love it game v1NetBase
 
TCHO Social Intelligence
TCHO Social IntelligenceTCHO Social Intelligence
TCHO Social IntelligenceNetBase
 
Sennheiser Social Intelligence
Sennheiser Social IntelligenceSennheiser Social Intelligence
Sennheiser Social IntelligenceNetBase
 
Samsung Galaxy S3 Social Intelligence
Samsung Galaxy S3 Social IntelligenceSamsung Galaxy S3 Social Intelligence
Samsung Galaxy S3 Social IntelligenceNetBase
 
Knockout!
Knockout! Knockout!
Knockout! NetBase
 
Netbase AMA Sentiment Analysis Presentation
Netbase AMA Sentiment Analysis PresentationNetbase AMA Sentiment Analysis Presentation
Netbase AMA Sentiment Analysis PresentationNetBase
 
UPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBaseUPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBaseNetBase
 
UPDATED Listerine Netnography Case Study by NetBase
UPDATED Listerine Netnography Case Study by NetBaseUPDATED Listerine Netnography Case Study by NetBase
UPDATED Listerine Netnography Case Study by NetBaseNetBase
 

Plus de NetBase (14)

Net base api data
Net base api dataNet base api data
Net base api data
 
Influencer discovery solution
Influencer discovery solutionInfluencer discovery solution
Influencer discovery solution
 
Insight workbench data
Insight workbench dataInsight workbench data
Insight workbench data
 
Digital response tracking solution
Digital response tracking solutionDigital response tracking solution
Digital response tracking solution
 
Campaign tracking solution
Campaign tracking solutionCampaign tracking solution
Campaign tracking solution
 
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBase
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBaseReal Time Sentiment Analysis of Super Bowl 47 Commercials by NetBase
Real Time Sentiment Analysis of Super Bowl 47 Commercials by NetBase
 
How to play the do you love it game v1
How to play the do you love it game v1How to play the do you love it game v1
How to play the do you love it game v1
 
TCHO Social Intelligence
TCHO Social IntelligenceTCHO Social Intelligence
TCHO Social Intelligence
 
Sennheiser Social Intelligence
Sennheiser Social IntelligenceSennheiser Social Intelligence
Sennheiser Social Intelligence
 
Samsung Galaxy S3 Social Intelligence
Samsung Galaxy S3 Social IntelligenceSamsung Galaxy S3 Social Intelligence
Samsung Galaxy S3 Social Intelligence
 
Knockout!
Knockout! Knockout!
Knockout!
 
Netbase AMA Sentiment Analysis Presentation
Netbase AMA Sentiment Analysis PresentationNetbase AMA Sentiment Analysis Presentation
Netbase AMA Sentiment Analysis Presentation
 
UPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBaseUPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBase
 
UPDATED Listerine Netnography Case Study by NetBase
UPDATED Listerine Netnography Case Study by NetBaseUPDATED Listerine Netnography Case Study by NetBase
UPDATED Listerine Netnography Case Study by NetBase
 

Digital channel intelligence

  • 1. ENTERPRISE SOCIAL INTELLIGENCE DIGITAL CHANNEL INTELLIGENCE A Simple & Smart Way to Drive Higher Engagement on Facebook and Other Digital Channels Your fans are talking to you. But all you capture is numbers and stats. Do you understand what they are saying to you? How they really feel about your posts and campaigns? Do you know how to prioritize your content marketing strategies and responses in a smart way? The NetBase Digital Channel Intelligence (DCI) solution gives you a comprehensive, realtime picture of what’s happening on your fan pages and other digital properties. It can also show you what people are saying on your competitors’ pages. Much more than after-the-fact analytics that measure engagement from the volume of comments and “likes,” the NetBase DCI solution provides actionable metrics and smart insights on the sentiment and brand passion drivers all the way down to the level of individual posts. By knowing which topics and tactics really resonate with your customers, you can: Generate the deep brand passion and loyalty that lead to higher sales Capitalize on more opportunities to drive revenue through your digital properties Save money for your business by guiding your investments in the right campaigns Measuring Activity Doesn’t Guide Action Most brands are investing significant resources in content marketing and their social presence – whether through brand pages on Facebook, Google+, Twitter, YouTube, or Pinterest or on their own web properties. However, the metrics available to measure the impact of content marketing—views, “likes,” shares, the number of fan comments and posts, and combined measures such as People Talking About This (PTAT)—provide little guidance as to why a particular digital strategy worked or missed the mark. The NetBase Digital Channel Intelligence solution delivers timely insights on the sentiment and substance of interactions, insights that guide you to future success. BENEFITS DRIVE SALES by generating brand passion and loyalty with highly effective social engagement DEMONSTRATE STRATEGY SUCCESS by measuring brand passion and other social media indicators predictive of sales growth SOLIDIFY YOUR BRAND’S POSITION as a company that’s visibly in the know PROTECT YOUR BRAND by tracking fan issues and themes as soon as they emerge SAVE TIME AND MONEY by automatically surfacing insights, without needing to read every post Two-thirds of US online adults visit Facebook on a monthly basis, and the average online American with a social networking account is a fan of Know What is Resonating in Minutes, Not Hours Immediately understand not just how much people are talking but what they are saying and what their sentiment and passion intensity are Analyze the effectiveness of individual posts as well as multi-touch campaigns, so you know what resonates Take advantage of highly accurate natural language processing (NLP) technology that reads millions of comments and surfaces emerging themes, potential issues, and key influencers—both “super fans” and detractors with large followings Engage customers proactively instead of spending hours on manual comment analysis and reporting with many different tools about eight brands on Facebook. Forrester Research North American Technographics Online Benchmark Recontact Omnibus Survey, Q4 2011 (US) data cited in “The Facebook Factor,” Forrester Research, Inc., April 9, 2012
  • 2. DIGITAL CHANNEL INTELLIGENCE Measure Success Based on Proven Predictive Measures of Brand Loyalty and Sales Measure not only digital activity (“likes,” comments, shares, PTAT, etc.) but also net sentiment and passion metrics—which are proven predictive measures of brand loyalty and sales Gain confidence from highly accurate sentiment analysis, built on our high-precision NLP Easily report on key influencers, including demographic insights, potential reach, Klout, sentiment expressed, and passion levels Customize our dashboards to track the Key Performance Indicators (KPIs) that make the most sense for your company and your digital strategy Put an Early Warning System in Place Find out about potential issues as they arise, not days after the fact Identify small conversations that are gaining traction, before they go viral Evaluate issues in context with full filtering, “slice and dice,” and drill-down capabilities Automatically Benchmark Against Your Competitors Utilize built-in dashboards and reports that compare your brand’s metrics to competitors Access up to one year of social data to view trends in a historical context Know What Your Fans are Saying When They’re Not on Your Properties Gain visibility into your fans’ activities across the social web, even on competitors’ properties Understand the sentiment and passion they are expressing about you, your competitors, and key attributes for your category Track All of Your Social Channels in One Place Consistently measure and report on success across Facebook fan pages, Google+, Twitter, Pinterest, and public-facing corporate web properties such as customer communities or sponsored forums Create distinct metrics for each site (e.g. Facebook versus Twitter) in order to reflect its unique interaction patterns A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © September 2012 NetBase Solutions, Inc. NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc