Your Customers are Talking To You and About You on Social Media In this age of social media, you can instantly know what your customers are thinking — because they are talking online. They are also speaking directly to you on your owned social channels. So, how do you make sense of all these conversations and use them to help your business succeed? NetBase Social Intelligence gives you the metrics you need to monitor and act on activity across the entire social web as well your owned digital channels such as Facebook and Twitter. You can use NetBase to apply social insights to business problems such as brand analysis, advertising and sponsorship campaigns, competitive analysis, campaign tracking, issue and risk management, and more. NetBase’s Social Web solutions give you access to hundreds of millions of social media sources across the entire social web – all captured the moment they are published. Tapping into smart analysis from NetBase’s proprietary Natural Language Processing (NLP) engine, you can create dashboards that deliver metrics that really matter to your business. You can know what your customers like or dislike about your campaign so you can adjust strategy, or measure the net sentiment and passion intensity associated with your brand. Download this Social Intelligence Solution Sheet to find out what makes NetBase Social Intelligence so unique!

1. ENTERPRISE SOCIAL INTELLIGENCE SOLUTIONS
Social Intelligence
You Can Trust
Your Customers are Talking To You and About You on Social Media
In this age of social media, you can instantly know what your customers are thinking —
because they are talking online. They are also speaking directly to you on your owned social
channels. So, how do you make sense of all these conversations and use them to help your
business succeed?
NetBase Social Intelligence gives you the metrics you need to monitor and act on activity
across the entire social web as well your owned digital channels such as Facebook and
Twitter. You can use NetBase to apply social insights to business problems such as brand
analysis, advertising and sponsorship campaigns, competitive analysis, campaign tracking,
issue and risk management, and more.
Know What Customers Are Saying To You
Most marketers are wasting time on tedious, manual analysis of their company’s owned
media channels like Facebook and Twitter. With NetBase Digital Channel Intelligence (DCI),
you can perform real-time, in-depth analysis of past and present strategies, engage with
your customers, and predict future initiatives – all in a matter of seconds. You can proactively
analyze what your fans are talking about, understand what content worked and what didn’t,
and benchmark and trend against competitors’ channels, so that you drive the highest
revenue and deepest loyalty from your owned channels.
THE NETBASE
DIFFERENCE
AGILE, FAST
SOCIAL ANALYSIS
so you can adjust
campaigns quickly
EASY TO USE, with
a focus on business
users across the
organization
HIGHLY ACCURATE
conversation analysis,
with support for more
than 45 languages
FLEXIBLE AND
CONFIGURABLE, with
12 sets of out–of-the-box
dashboards tailored for
your needs
NetBase DCI’s Post Performance Analysis shows that though a Facebook post can have a
high number of likes, the sentiment associated with the post can be low
Know What Customers Are Saying About You
NetBase’s Social Web solutions give you access to hundreds
of millions of social media sources across the entire social web
– all captured the moment they are published. Tapping into
smart analysis from NetBase’s proprietary Natural Language
Processing (NLP) engine, you can create dashboards that
deliver metrics that really matter to your business. You can
know what your customers like or dislike about your campaign
so you can adjust strategy, or measure the net sentiment and
passion intensity associated with your brand.
NetBase shows
Hurricane Sandy
emerging as
an issue that is
affecting Taco
Bell’s campaign

2. ENTERPRISE SOCIAL INTELLIGENCE SOLUTIONS
DIGITAL CHANNEL
SOCIAL WEB
What your customers are saying about you
“NetBase Insight Composer is
the best platform I know to
get at the root of customer
mindsets, it quickly arranges
data into easy to understand
categories and dimensions.”
UR
UR OW N
YOUR
COMPANY
YO
C O M P E T I TI
O
N
What your customers are saying to you
O
— M A R S H A L L S P O N D E R , AU T H O R ,
“ S O C I A L M E D I A A N A LY T I C S ” A N D
B LO G G E R O N W E B M E T R I C S G U R U
Y
WHAT MAKES NETBASE UNIQUE?
SPEED Social media is a big data issue; capturing all of the social conversations involves mining a lot of data. Designed to operate
at Internet scale, the NetBase enterprise social intelligence platform processes tens of thousands of sentences per minute, 24×7.
FLEXIBLE AND CONFIGURABLE Our dashboards and widgets are incredibly flexible. We put the power in your hands to analyze
social data for your specific needs. But the product comes with 12 sets of pre-built dashboards and templates that you can use or
customize for your needs.
EASY TO USE You don’t have to “train” our platform to understand your data; our linguists have done the hard work for you. You
don’t have to know Boolean logic or write complex rules to setup and modify the product. And you don’t need a PhD to make sense
of the data and metrics.
ACCURACY Accuracy is important when you’re making decisions based on a set of data. The NetBase Enterprise Social Intelligence
Platform utilizes our proprietary natural language processing (NLP) engine, which is over 80% accurate in determining not only net
sentiment but also granular insights such as opinions and emotions. NetBase is the most accurate and trusted solution on the market.
GLOBAL REACH NetBase Social Intelligence Platform provides incredible global reach with analysis in 45 languages. We offer
deep NLP for seven languages: English, Spanish, French, German, Italian, Japanese and Portuguese. In addition to standard
vocabulary, we understand “slanguage,” alternative spellings, abbreviations, and common misspellings. For another 19 languages,
available in Keyword Plus, we offer you insights into posts, mentions, impressions, discussion themes, phrases, custom themes, and
more. These languages include Arabic, Catalan, Czech, Danish, Dutch, Estonian, Finnish, Greek, Hebrew, Hungarian, Indonesian,
Korean, Polish, Romanian, Russian, Swedish, Thai, Turkish and Vietnamese, and more.
CUSTOMER SUCCESS You success is extremely important to us. We partner with our customers to ensure their success and are
very passionate about this goal. Our products were developed in collaboration with five of the top 10 CPG companies, including
Coca-Cola and Kraft, and are used by all of the top marketing agencies, including GfK and J. D. Power & Associates.
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG.
© January 2013 NetBase Solutions, Inc.
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
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