Mobile Marketing & Social Change N2 Y4

Using Mobile Marketing as a Vehicle for Social Change N2Y4 Conference Garage Session Presented by: Madeleine Moss Funes Product Marketing, mBlox

Summary ,[object Object],[object Object],[object Object],[object Object]

Mobile Surveys ,[object Object],Fundraising Follow-up Volunteer Recruitment/Satisfaction Advocacy Survey Polls re public opinion on issue  use results to generate buzz Go to Results to see live results

What is Mobile Marketing? ,[object Object],Sell Goods Interact with Users Create Community Provide Information Increase Awareness Recruitment Promote Events Get Money Mobilize Action

Why Mobile Marketing? ,[object Object],[object Object],[object Object]

Why Mobile Marketing: Advantages Over Other Marketing Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Mobile Marketing? ,[object Object],[object Object],B r and s Engagement Point Mobile Search Idle Screen Operator portal TAG MMS/SMS Push WAP Broadcast Operator Network TV & Video Community Sites Games Music Co n s u me r s Campaign Technology Mobile Content service Operator portal Sports News

Why Mobile Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Marketing Campaign Objectives and Related Tactical Examples Mobile word-of-mouth, generating buzz Building mobile opt-in list; base of potential volunteers, donors, evangelists Building loyalty and passion about the cause, building community Fundraising from individuals and corporations Building awareness about your cause Social Impact ,[object Object],[object Object],Mobile word-of-mouth ,[object Object],Building customer database ,[object Object],Enhancing brand loyalty ,[object Object],Sales promotion ,[object Object],Building brand awareness Example For-Profit

The How of Mobile Marketing: Building Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Push vs. Pull Advertising Branding: banner ad displaying a logo. Direct response: text ad invites a response for a contest, etc. Call to action here is to click on the hyperlink which says “enter to win a free party”. Integrated intent: banner ad with click-on capability. If the user clicks on the link they will arrive at the marketer’s webpage. ,[object Object],[object Object]

The How of Mobile Marketing: Push vs. Pull Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Tactics  SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Text FISH [name of fish] to 30644

Try It Out – SMS Pledge Campaign

Try It Out – SMS Donations ,[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Tactics  MMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Tactics  LBS, Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The How of Mobile Marketing: Tactics  Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Search

The How of Mobile Marketing: Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Try It Out – Set Up a Mobile Campaign Screen shots on the following slides from Waterfall Mobile

Try It Out – Set Up a Mobile Campaign

Questions? Please feel free to email me at madeleine.moss@mblox.com

List of Charities mGive $5 90999 ZOO Columbus Zoo and Aquarium Mobile Commons $5 20222 OMC Choice Ministries, Inc. mGive $5 90999 NATS Childrens National Medical Center mGive $5 90999 KIDS Children's Miracle Network mGive $5 90999 FUND Children's Cancer Research Fund mGive $5 90999 DREAM Children Affected by AIDS Foundation mGive $5 90999 RESPOND Call and Response Mobile Commons $5 20222 TIGER Big Cat Rescue Corp. Mobile Commons $5 20222 TIGER Big Cat Rescue Corp. MobileCause $5 20222 BIG Big Brothers Big Sisters of Greater Kansas City MobileCause $5 20222 BIG Big Brothers Big Sisters of Greater Kansas City mGive $5 27722 GIVE ASPCA mGive $5 90999 RIGHTS Amnesty International of the U.S.A. mGive $5 90999 HEART American Heart Association mGive $5 20222 CVC American Cancer Society, Great West Division Mobile Giving Foundation $5 20222 HOPE American Cancer Society, California Division Mobile Giving Foundation $5 20222 HOPE American Cancer Society, California Division mGive $5 90999 AMBER AmberWatch Foundation Distributive Networks $5 20222 ALS ALS Foundation - Florida Chapter Mobile Commons $5 20222 POETS Academy of American Poets, Inc. ASP Donation ShortCode Keyword Charity

List of Charities Mobile Commons $5 20222 HRIGHTS Human Rights Campaign Foundation Mobile Commons $5 20222 HRIGHTS Human Rights Campaign Foundation mGive $5 90999 KUHT HoustonPBS (Association for Community Broadcasting) mGive $5 90999 GHS Greenville Hospital System mGive $5 90999 MEALS Greater Chicago Food Depository mGive $5 90999 BEAUTY Girls for a Change mGive $5 90999 TELETON Fundacion Teleton Mexamerica mGive $5 90999 FRIENDS Friends of the World Food Program Mobile Giving Foundation $5 20222 MEALS Food Lifeline Mobile Giving Foundation $5 20222 MEALS Food Lifeline mGive $5 90999 FOOD Food Bank of the Rockies MobileCause $5 20222 FAMILY Focus On The Family mGive $5 90999 TOOLS Flobots.org mGive $5 90999 FEED Feed the Children, Inc. mGive $5 41010 RESPECT Family Violence Prevention Fund mGive $5 90999 ECO Environmental Resource Center Mobile Giving Foundation $5 20222 SHOWME Entertainment Industry Foundation Mobile Giving Foundation $5 20222 SHOWME Entertainment Industry Foundation mGive $5 90999 DMRF Dystonia Medical Research Foundation mGive $5 90999 DOB Doctors Without Borders mGive $5 90999 THANKS Disabled American Veterans mGive $5 90999 CONGO Dikembe Mutombo Foundation mGive $5 90999 CUREGIVE CURE International

List of Charities mGive $5 90999 SMILE Operation Smile MobileCause $5 20222 BIBLE Open Doors USA MobileCause $5 20222 BIBLE Open Doors USA mGive $5 90999 NEED Neediest Kids Mobile Commons $5 20222 RELIEF National Relief Charities Mobile Commons $5 20222 RELIEF National Relief Charities MobileCause $5 20222 HELP1 National Law Enforcement Officers Memorial Fund mGive $5 90999 MC1867 Morehouse College mGive $5 90999 USX8 Mid-Ohio Foodbank Mobile Giving Foundation $5 20222 MERCY Mercy Corps Mobile Giving Foundation $5 20222 MERCY Mercy Corps Mobile Giving Foundation $5 20222 BABY March Of Dimes Missouri Mobile Giving Foundation $5 20222 BABY March Of Dimes Missouri mGive $5 90999 RESCUE Mapendo International mGive $5 90999 NET Malaria No More mGive $5 90999 WISH Make-A-Wish Foundation mGive $5 90999 RMPBS KRMA-Denver PBS mGive $5 90999 ALIVE Keep a Child Alive mGive $5 90999 READ Jumpstart for Young Children mGive $5 90999 CARE Johnjay & Rich Care For Kids Foundation mGive $5 90999 TEEN Jewish Federation of Metropolitan Detroit MobileCause $5 20222 RESCUE Invisible Children, Inc. mGive $5 464329 GIVE IFAW

List of Charities mGive $5 90999 ARMY The Salvation Army Central Territory mGive $5 90999 TSA The Salvation Army Atlanta Wireless Factory $5 20222 FOOD The Pantry of Broward, Inc Wireless Factory $5 20222 FOOD The Pantry of Broward, Inc mGive $5 90999 TOY The Marine Toys for Tots Foundation Mobile Commons $5 20222 HUMANE The Humane Society of the United States Mobile Commons $5 20222 HUMANE The Humane Society of the United States Mobile Commons $5 20222 CHILDREN The Children's Aid Society mGive $5 90999 KOMEN Susan G. Komen for the Cure® mGive $5 90999 GROVE Stern Grove Festival mGive $5 90999 STAR Starlight Children’s Foundation mGive $5 40202 STAND Stand Up to Cancer mGive $5 90999 STJUDE St. Jude Childrens Research Hospital mGive $5 90999 SOCO Special Olympics Colorado mGive $5 90999 SOS SOS Children's Villages mGive $5 90999 SASS Sheltering Arms Senior Services Mobile Giving Foundation $5 20222 SHARE Share Our Strength, Inc. mGive $5 90999 HIV Safe Blood for Africa mGive $5 90999 CHILD Richie -Madden Children's Foundation/Tides Foundation Mobile Giving Foundation $5 20222 HEROS Rebuilding Together Mobile Giving Foundation $5 20222 HEROES Rebuilding Together mGive $5 90999 CURE PPMD mGive $5 90999 PBSNAT PBS

List of Charities mGive $5 90999 w2a Worship2action mGive $5 90999 LIVE WomenHeart mGive $5 90999 WHY WHY (World Hunger Year) Distributive Networks $5 20222 PETS Western PA Humane Society Mobile Commons $5 20222 MLK Washington DC Martin Luther King Jr. National Memorial Project Foundation mGive $5 90999 BRAVE VFW Foundation mGive $5 864833 FIT United Way mGive $5 90999 BEDNET United Nations Foundation mGive $5 864233 TAP UNICEF mGive $5 90999 TPT Twin Cities Public Television mGive $5 90999 TJMF TJ Martell Foundation mGive $5 90999 RING The Salvation Army Memphis mGive $5 90999 KETTLE The Salvation Army in Greater Columbus mGive $5 90999 DoGood The Salvation Army DFW Metroplex Command

Mobile Marketing & Social Change N2 Y4

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