Jamie Mackenzie Marketing Director, Sodexo

1. REWARD WITHIN
THE HR COMMUNITY
Jamie Mackenzie
Marketing Director

2. A
G
E
N
D
A
1. Incentive and recognition today
2. Reward for now, tomorrow and
the future
3. Sodexo rewards in practice
4. Summary
2 – Reward within the HR Community - Jamie Mackenzie

3. Defining Reward
“A reward programme that is easily
communicated across the business;
managers use it daily to motivate and
engage their staff with flexible / engaging
communications tools; and it can be easily
linked to key HR goals and objectives”
Incentive and recognition are components
of reward:
76%Of those practising reward says this
describes their ideal programme
Incentives Recognition
Designed to encourage people
to achieve pre-defined
objectives or targets
Designed to reinforce
behaviours on the job. In some
cases it is not pre-defined, like
on the spot awards

4. ■ 45% Practitioners
HR professionals with programmes already in
place
■ 14% Planners
HR professionals intending to introduce a
programme
■ 41% Non-practitioners
HR professionals without a programme and no
plans to introduce one
4 –
55%of HR professionals have no
reward programme in place
I&R in practice
Reward within the HR Community - Jamie Mackenzie

5. Common challenges
5 –
No impact without communication
■ Main challenge for ‘Practitioners’ is communicating the programme
■ Larger companies often have a widespread employee demographic, affecting communication channels
■ Wide range of tools needed to communicate to whole workforce – both online and technology-based media
■ Visibility across multiple sites
63% insufficient senior
management time devoted to
incentives
63% measuring the impact of
rewards on staff behaviour and
morale
56% lack of clarity
concerning objectives for staff
incentives
Reward within the HR Community - Jamie Mackenzie

6. Having the right tools in place to effectively
manage and communicate I&R is key. Without
these, it is difficult to determine whether the
programme is achieving the company’s objectives.
6 –
44%of ‘non-practitioners’ think the
portfolio of reward tools used are
too basic or narrow
Leveraging tools to deliver effective I&R
■ Information systems
‘Dashboards’, online reporting tools and automated
tracking of performance and rewards take up
■ Communication toolkits
Online catalogues, apps, newsletters, briefings, product
updates & social media tools
■ Proving ROI
Demonstrating value to senior management; activity
reports, ROI calculators, benchmarking tools,
engagement surveys
Reward within the HR Community - Jamie Mackenzie

7. Why implement an I&R programme?
7 –
Achieve core business KPIs
■ It’s proven that annual company objectives such as
corporate revenues and KPIs are higher in organisations
who actively reward their staff.
1.
3.
2.
6.6%Higher annual revenue achieved by
companies who provide non-cash
incentive & recognition
4. Engage employees
■ 86% of employees said that recognition for good work was
one of the most important aspects of working life.
■ 90% of employees said recognition programmes motivate
them to do their job.
Promote your company values
■ Individuals who are rewarded feel proud and more likely to
spread the word to family and friends, promoting your
business outside of its direct circle.
Be memorable
■ Recipient is likely to think about your business whenever
they think about or use their reward.
Reward within the HR Community - Jamie Mackenzie

8. VIDEO
8 – Reward within the HR Community - Jamie Mackenzie

9. Redefining reward for now, tomorrow and the future
REWARD FOR NOW
Rewarding on ad-hoc basis
Gift card and vouchers
REWARD FOR
TOMORROW
Rewarding as part of a strategic
reward programme
Online reward platform
REWARD FOR THE
FUTURE
Rewarding long term individual
objectives and performance
Financial planning tool

10. SODEXO GLOBALLY
10 –
Europe’s largest I&R
provider
Global programme roll-
out capability
Active across all
industries
Reward within the HR Community - Jamie Mackenzie

11. Conclusion
11 –
55% of companies do
not practice I&R
63% find communication
to be the biggest challenge
6.6% higher revenues
achieved in companies who
practice I&R
Define your strategy …
Reward within the HR Community - Jamie Mackenzie
86% …
of employees say
recognition for good work is
critical in their working life
REWARD FOR
THE FUTURE
REWARD
FOR NOW
REWARD FOR
TOMORROW

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