Dr Wokje Abrahamse of Otago University and Dr Lauren Christie of Victoria University of Wellington present their views of research theory and engagement principles. Wokje introduces the theoretical barriers to change and discusses the results from a systematic review of 38 studies to determine the effect of interventions designed to conserve household energy use. Given the findings from her PhD research, Lauren introduces five key principles that should be used when designing interventions to encourage the uptake of energy efficiency technologies. Both Wokje and Lauren conclude that in each and every case, 1 – the specific barriers to change for that target group and problem need to be understood first, and 2 – that a combination of approaches should be used.

1. Motivating Change Research Theory and Engagement Principles Wokje Abrahamse (NZ Centre for Sustainable Cities) Lauren Christie (Victoria University of Wellington)

7. Source: www.blogspot.com

8. Financial Risks Source: www.cruzangels.blogspot.com

9. Functional Risks Source: www.blog.opportunitygreaterphoenix.com/?p=843

10. Social Risks Source: www.johnmugarian.com

11. Source: www.media.photobucket.com

12. 1. Reframe the perception of a change and a risk Source: www.andrewittaker.org

13. 2. Encourage the market to value (energy efficiency) Source: www.newhomessection.com/blog

14. 3. Guarantee performance and compatibility with existing lifestyles Source: www.xml.com

15. 4. Reduce the complexity of the decision and instil confidence Source: www.guide2.co.nz/

16. 5. Make it the norm Source: www.treehugger.com

17. Overall Conclusions 1. Understand the specific barriers to change 2. Use a combination of approaches Source: www.blog.thinkflood.com