Human motivations are primal and center around feeling connected, nurtured, and creative. While social networks provide insights into these motivations, they have been core human drives for much longer than social media has existed. MotiveQuest uses algorithms and other techniques to study social networks and reveal customers' underlying motivational drivers in order to help clients better understand behavior and solve business problems.

1. In a fast changing world consumer motivations are unchanged

2. Human motivations are primal

3. We all want to feel connected

4. Feel nurturing

5. Feel Creative

6. These needs were around long before social media Social Networks Human evolution

7. Often its difficult to fully understand your customers’ needs

8. But when you understand motivations you can change behavior

9. MotiveQuest explores motivations

10. Major MotiveQuest Clients We help solve business problems with insights into customer motivations.

11. We have found that Social networks are a good place to research these motivations

12. We use clever algorithms on social networks to reveal motivational drivers

13. And many other ways of exploring what they mean

14. Communications Measurement Understanding Brand Insights Tracking Consumer Trends COREEXPERTISE Communications Strategy Econometrics Motivational Segmentation Positioning Development Campaign Impact Innovation Opportunities Traditional Tracking Studies Marketing Metrics Modeling Trend Research Segmentation Studies Ethnographies Focus Groups Quantitative Research Focus Groups TRADITIONAL ALTERNATIVES Across a range of different questions

15. Do you want to discover what motivates your customers? Tom O’Brien, CMO tobrien@motivequest.com Website: www.motivequest.com Twitter: @motivequest