brief history of market with LUX- doing oligopolistic in Bangladesh Beauty Soap industry later on

1. Analyzing Bangladesh Scenario, Identify Soap Market belongs to Which Market Structure and Why?

2. Definition of Market It is an arrangement that allows buyers and sellers to exchange goods, services, and information. Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded.

3. Market structure

4. Determinants of Market Structures

7. LUX was manufactured in Bangladesh in 1964 by Lever Brothers Pakistan

9. Market share is less than 50%

10. Enjoying decadal leadership in beauty soap industryMarket Competitors Few local brands like meril, keya, tibbet, lilly, cosco, lifebuoy, aromatic

12. Oligopoly – As LUX Resembles… Small number of firms Interdependence Barriers to entry Limit pricing Non-price competition Advertising Quality variation Branding

13. Thank You