1. pimpmy facebook
design & mar keting
MARKETING REPORT
www.pimpmyfacebook.co.nz
2. This is a compilation of all the techniques I have learned and used to get my page to over
10,500 fans in around 9 months. Silent tagging got me over the threshold from 1500 fans to
8000 with a huge increase in sales, this is particularly useful if you are open to sales from all
over the world.
I also used a paid promotion from Fan Page Promote which generated around 35-60 new fans
per day, this was back when they had 14,000 fans now they have over 40,000 so its a huge fan
base to promote your page to.
Silent tagging
There are a number of pages set up to help promote your page and get new fans to your page,
they use a method called silent tagging. This involves sharing the status that the page is having
a silent tagging session, use the @ symbol to tag your page (type @ with no space then start
typing your page name, when it comes up hit enter), this way the fans just hover over your
page name (which will turn blue) and click the like button, you then need to go through and
like the other pages. Listed below is a list of tagging pages I have compiled. These run at all
times of the day, I suggest liking all the pages so you are kept up to date with when the silent
tagging is going to happen.
It’s a good idea once you have finished the ladder, to put a status update so right away you
appear in the news feed of your new fans.
Don’t bombard your fans with too many posts, if you need to upload a bunch of photos, upload
to an album rather than each photo one at a time. This can clog up a persons news feed and
make them want to unlike your page.
New fans are not guaranteed to generate new business, but the more people that see your
updates, specials, promos the more chance you have to make a sale. The more interactive you
keep your page, by encouraging people to comment on your posts, the more reach your posts
will have as each person who comments, that comment will be seen by their friends. I have
fans on my page who comment on a special I run and 6 months later actually purchase the
product, if you keep your presence out there it will eventually pay off. Your posts just need to
be “in the right place at the right time”.
On the last page of this report are links to over 40 pages available for networking.
Paid promotions
There are a few pages available to do this, when i was first starting out i would get between
35-60 new fans a day which is great when you are just starting out, pricing is under $20, I would
generally get one new sale a day while the promotion was running.
https://www.facebook.com/fanpagepromote
https://www.facebook.com/BusinessBoostingShoutOuts
https://www.facebook.com/SilentTaggingFanPage
Competitions
We all should know by now running a competition on your page like “when we get to 500 fans
there is a giveaway”, “like this photo to go in the draw”, etc, etc is against facebook policy. The
only way to run a facebook competition that adheres to facebook policy is through a third party
application. I have used easypromos using the free compeition with good results. I decided to
try the more expensive ($130) where entrants had to post their profile pic, get their friends and
fans to vote for them and the one with the most fans won, the reason this one was so expensive
is because it required the voter to like the page before voting. I got a lot of new fans (around
300) but not sure if they converted to sales.
http://apps.facebook.com/easypromos
Facebook also has set up a new “offer” function which is a great way to get your offer out there,
when someone redeems the offer, it gets shared on their wall for their friends to see.
3. Custom URL
To create a custom url go to www.facebook.com/username and select the name you would like,
if its available. Insert your URL on to your email signatures, print them on your business cards
and stationery to get word out how to find your page.
How to load a contact form to your page
https://www.facebook.com/contact.form
Follow the link and click start, follow the instructions on screen. Its always good to save the
email address of any new contacts you generate for future marketing purposes.
Status updates
If you need to post a few updates in one day then space them apart a couple of hours, this way
they are more likely to appear in the news feed of your fans. Updates with a photo are more
likely to be seen by your fans.
Pay attention to your insights, see what time of the day is most effective and what content gets
the most response.
Don’t make all your posts about business, ask questions, make comments that get people liking
or comment on your page, this helps the chance of your posts being seen in your fans news feed.
Facebook allows you to plan when your posts are displayed, this option is in the status update
box.
Using facebook as page
While you are using “facebook as page”, comment on other posts, like other pages, the more
active you are as a page the more chance there is people will find your page. Don’t bombard
other pages saying “new fan” as they will likely delete your post, but just have an active presence
on facebook as your page.
Facebook ads
Facebook ads are a very affordable way of reaching your target audience. You can target to
location, age, sex, education etc. You pay on a “per click” basis and can reach a big audience for
around $50
If your page does not come up in a search
Log a report here https://www.facebook.com/help/contact.php?show_form=page_not_
displaying
Timeline cover
Your timeline cover is a powerful piece of real estate to show your fans what your page is all
about and what you have to offer, its against facebook policy to use any contact details on here
but you can promote yourself by using images and words explaining what you do.
Website
If you have a website you can have a direct feed of your website as a tab on your facebook page.
Facebook shop
You can have a shop on your facebook page where people can buy products directly from you,
all you need is a paypal account and you are on your way.
Final words
The test page I used started at 129 fans and after 5 days was at 390, overnight without doing
anything the page was at 407 so the power of people liking the page starts to get viral. This
involved silent tagging a couple of times per day, I also paid for a promotion on fan page
promote but this had not started when the fan base got to 407. Good luck with your page, just
remember to keep your page active, use post planner to ensure you get at least one post up per
day and keep interacting as your page.
