Firefox OS is an open source operating system for smartphones and tablets. It aims to break the dominance of closed platforms by using open web technologies like HTML5. Firefox OS has seen early success in Latin American countries, gaining market share of over 10% in Venezuela and Colombia. It provides an opportunity for over 200 million feature phone users in developing markets to upgrade to affordable smartphones. Carriers and web companies can leverage Firefox OS to capture this new user base and make their online services available across platforms with little development effort.

1. Firefox OS
Simon Callan
Director OWD Business
Development
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2. How did it start?
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3. Why Firefox OS? What makes this different?
Closed, Dominant Ecosystems
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4. HTML5 is a Reality!
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5. Significant opportunity e.g. Spain: 21m Feature phone
upgraders
GERMANY
EL SALVADOR
UK
CZECH REPUBLIC
NICARAGUA
SLOVAKIA
SPAIN
PANAMA
MEXICO
COLOMBIA
GUATEMALA
VENEZUELA
COSTA RICA
ECUADOR
PERU
BRAZIL
% Non- smartphone users
CHILE
>80%
URUGUAY
60-79%
ARGENTINA
40-59%
Launching 2013
<40%
2013: 130M+ feature phone upgrader opportunity in TEF countries
2014: 190M+ feature phone upgrader opportunity in TEF countries
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6. A successful launch in Spain
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7. The Offer
Prepay
Post pay
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8. Significant Traction: FFOS already performing ahead of plan
• Ahead of plan with marketing
campaigns only started in October
• 12% of Smartphone sales in VE
• 9% of Smartphone sales in CO
• Key launches in October:
• Introduction of LG devices
• Brazil, Mexico, Peru Uruguay
• Expect significant expansion in
2014 with higher and lower cost
devices
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9. Just Recently Published
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10. Freedom for discovery
Firefox
OS
Marketplace
Dynamic
Search
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..or
just
your
own
site!

11. Month 00 2013
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13. Movistar Spain
retail poster
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15. Insert pic 1 of event outside room
Month 00 2013
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17. Why should I care?
• Opportunity to capture > 20m new Smartphone users in
Spain, alone…securing first-time mobile users on your
service from day 1
• Leverage significant marketing and promotional
opportunities – locally and Globally across LatAm (if
relevant)
• Leverage your existing web assets – with very little effort
make your service available. No need to create new native
apps. Use the SAME app across iOS, Android, Windows
Phone, Firefox, Asha, Tizen, Ubuntu…..
• Show industry leadership – leverage & prepare for the
migration that is already happening and getting stronger
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18. Q&A
Gracias!
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