This presentation will be used for an upcoming webinar where the author of the publication "The Mobile Money Movement: Catalyst to Jumpstart Emerging Markets" will present the findings. This article was published by The Innovations Magazine in June 2011. To register for the event, go to: www.mpayconnectseries6.eventbrite.com
31. why? mobile money = 5 forces at work Mobile Money Mobile Technology with ubiquitous reach New Industry Enabling Infrastructure 4. Method to capitalize informal sector 5. More efficient than cash
32. 1. reaches those currently with no access to financial services World Economic Pyramid Banks Mature Markets 500 Mill *>$20k/yr 2 Billion *$3260 to $20k/yr Emerging Markets Unbanked, Mobile Opportunity: 1.7 Billion in 2012 Today 4 Billion *<$3260/yr or <$9/day Survival Markets Source: CGAP 2012 Source: World Resources Institute (*Individual Annual Income: 2005 USD Purchasing Power Parity)
33. 2. new industry spurs investment = new jobs over 200+ mobile payments initiatives
34. 3. mobile finance = enabler of new industries mHealth, off-grid energy, trading Mobile Financial Services
35. 4. formalizing capital increase in savings, credit, investment informal to formal financial services
36. 5. digital efficiencies eliminate “shoe leather costs” reduce theft increase traceability smoothing transactions money at time of need
37. mobile money = linchpin to GDP growth in emerging markets GDP = Consumption + Investment + Government Spending + Net Exports