This presentation is on where to begin with social media. The first step is believing that you can do social media as Kim Garst states. The presentation was given as the first of 12 workshops for the Castle Rock Chamber of Commerce. Third Tech Tuesday meets the third Tuesday of every month at the Chamber office in Castle Rock on Jerry Street.

1. Where to Begin With Social Media
Michelle Post, Ph.D., CSMS
Start Where You Are.
Use What You Have.
Do What You Can.
~ Arthur Ashe

2. What Social Media Looks Like
Garst, K. (n.d.). See the results [Graphic file]. Retrieved
from http://kimgarst.com/results/

3. Lessons to Learn
Believe you can
Make a Plan
Purpose for
Social Media
Perform a
Foundation
Audit
Know the C’s of
Social Media
Who are you?
©Michelle Post, Ph.D., CSMS
Take Action

4. Believe You Can
©Michelle Post, Ph.D., CSMS

5. Know Your Purpose for Social Media
©Michelle Post, Ph.D., CSMS

6. Know the C's of Social Media
Common
Sense
Creativity
Critical
Thinking
Care
Confidence
©Michelle Post, Ph.D., CSMS
Consistency
Communication

7. Who Are You?
Passion
Value
YOU
Focus
©Michelle Post, Ph.D., CSMS
Niche

8. Perform a Foundation Audit
People
Technology
Information
©Michelle Post, Ph.D., CSMS
Time

9. Make a Plan
©Michelle Post, Ph.D., CSMS

10. Take Action
Select
Platform
Repeat
Listen
Identify
Goals
Post
Content
Measure
Engage
©Michelle Post, Ph.D., CSMS

11. RESOURCES, RESOURCES, &
RESOURCES
©Michelle Post, Ph.D., CSMS

12. Resources
• The History Of Social Media. When Did It Really Begin? You May Be
Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-ofsocial-media-when-did-it-really-begin-you-may-be-surprised-infographic/
• Infographic: The Year In Social Media, A 2013 Recap http://marketingland.com/infographic-social-media-2013-recap-69194
• The Interactive Social Media Map - http://www.ovrdrv.com/social-mediamap
• Start The New Year With 46 Social Media Truths From 2013 (Infographic) http://www.business2community.com/infographics/start-new-year-46social-media-truths-2013-infographic-0732680#!sLpTJ
• The 36 Rules of Social Media http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-socialmedia.png
• The Conversation Prism - http://www.conversationprism.com//
©Michelle Post, Ph.D., CSMS

13. Resources
• 55 Interesting Social Media Infographics http://www.hongkiat.com/blog/55-interesting-social-mediainfographics/
• Infographic: A Running Start With Social Media http://www.fishervista.com/2013/04/infographic-a-running-startwith-social-media/
• 21 Social Media Marketing Tips From the Pros http://www.socialmediaexaminer.com/21-social-media-marketingtips-from-the-pros/
• Social Media for Small Business – Start With The Basics http://vergenewmedia.com/2013/03/10/social-media-for-smallbusiness-start-with-the-basics/
• How to Get Started with Social Media http://www.thenextwomen.com/2013/10/01/how-get-startedsocial-media
©Michelle Post, Ph.D., CSMS

14. Resources
• Introduction to Social Media – Where to Start http://www.mcngmarketing.com/introduction-to-social-mediawhere-to-start/#.Ut4ksxDn9D8
• Start with Social Media, but Dig Deeper – Infographic http://outright.com/blog/start_with_social_dig_deeper/
• 4 Business Uses for Social Media http://outright.com/blog/start_with_social_dig_deeper/
http://bigthunk.com/articles/business-uses-for-social-media/
• Social Media Strategy: Where to Start & Why http://www.toprankblog.com/2013/07/social-media-strategy-start/
• Where to begin your social presence - http://studioc5.com/socialmedia-where-to-begin/
• 26 Tips for Getting Started With Social Media Marketing http://www.socialmediaexaminer.com/26-tips-for-getting-startedwith-social-media-marketing/
©Michelle Post, Ph.D., CSMS

15. REFERENCES
©Michelle Post, Ph.D., CSMS

16. References
• Athgo.org. (2013). Social media [Image file]. Retrieved from
http://www.athgo.org/ablog/wpcontent/uploads/2013/08/social.m
edia_.jpg
• Garst, K. (n.d.). See the results [Graphic file]. Retrieved from
http://kimgarst.com/results/
• Kelly, N. (2012). How to measure social media: A step-by-step guide
to developing and assessing social media ROI. Indianapolis, IN: Que.
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for
boosting your brand and your business. Irvine, CA: Entrepreneur
Press.
• Mediabistro.com. (2013). Social media users [Image file]. Retrieved
from http://www.mediabistro.com/alltwitter/files/2013/04/socialmedia-users.jpg
©Michelle Post, Ph.D., CSMS

17. Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS

18. Workshops for the Rest of the Year
•
•
•
•
•
•
•
•
•
•
•
Feb 18 - Top 3-Tips for Facebook
Mar 18 - Top 3-Tips for Twitter
April 15 - Top 3-Tips for LinkedIn
May 20 - Top 3-Tips for Google+
June 17 - Social Media: Do It Yourself or Outsource
– Which is Cheaper?
July 15 - Outsourcing with Fiverr
Aug 19 - Finding Your Target Market for Facebook,
Twitter, and LinkedIn
Sept 16 - Creating a Social Media Campaign for
Brand Awareness
Oct 21 - Content Curation Tools are Cool
Nov 18 - Keywords are Key
Dec 16 - How do you measure up? Performing a
Self-Social Media Audit
©Michelle Post, Ph.D., CSMS