I presented, along with Dr. Joop Loomans and Dr. Andy Clark, a year in review on business, technology and lifestyle issues for equine veterinarians.

1. The Year in Reviewin 61 MINUTES Andy Clark JoopLoomans Mike Pownall

2. The Economy in Decline?How Does it Affect theEquine Industry

3. Technology & Social MediaAsset?Liability?Or Both?

4. New Grads JobsDebtToo Little and Too Much

5. Challenging Times 2008 2009 2010 2011 …The Future

6. The Economy

9. 1990Debt55.9% of GDP$ 3.2 trillion

10. 2001Debt55.9% of GDP$ 5.7 trillion

11. 2009Debt90% of GDP$14.3 trillion2010 Debt =100% of GDP

12. USA Politics & The Economy

13. Equine Vets Under Attack Internet & OTC Sales

14. NCVEI 2010 Vet Practice Sales - 2010 vs. 2009 > 50 % are flat or up 50% are down Fee Increases for 2010 No change = 18.1% Lowered = 1.4% Raised = 80.5%

15. Equine Industry Trends Increase A/R Customers Vendors / Suppliers Labor Reductions Support Staff Veterinarians Price slashing Decrease Hospital Volume / Revenue Decrease in discretional spending Future growth Improve Operational Efficiencies

17. Quarters compared to same Quarter last year. Dutch Practices n= 90

18. Index Equine Revenue, 2008 = 100. Dutch Practices n= 90

20. Pfizer Business Consultant, James White, said: "Practices are right to remain cautiously optimistic about 2011 if we accept it's going to be a challenging year. By implementing the correct strategies now there are still opportunities for growth. Client loyalty is the buzzword and should remain a key component of any practice strategy being implemented in the coming months."

22. Wider competition & deregulation The level of competition within the veterinary market continues to increase- RCVS 2008 Private Practices = 4000 2010 Private Practices = >3,000 The number of corporately owned practices is steadily on the increase opened up by the deregulation of ownership of veterinary practices. WalMart Effect

29. Recession Affecting Animals

31. R&D

32. Sponsorship

33. Product Offerings

36. Student Debt-the Reality 106% 56% Debt Starting salaries North America AVMA

38. Ave debt for EU Students?

39. Ave debt for Canadian Students = $52,000

40. Ave debt - US veterinary college

41. $131,00 for males

43. USA Veterinarian Starting Salaries 2010 vs(2008) $48,778 male $34,250 female

44. Equine Vet Practice AAEP Job Bank – Aug 19, 2011 742 Resumes 15 Jobs 49 resumes for each job

48. Multi species

50. Human Medicine 15% of US hospitals using social media Australian & New Zealand Medical Associations have created social media policies

51. Social Networking 750 million users worldwide 48% in North America (13%) 26% in Europe (29% increase) Mobile users are twice as active. (<1/3)

57. Tech crowd

59. www.foursquare.comwww.gowalla.com Location based “Check ins” Win rewards

60. Everyone is Talking About You!

61. Groupon

62. Mobile Computing Droid/iPhone/Blackberry Droid has 48% market share Apple largest selling phone maker Blackberry falls to #4 >200,000 iPhone Apps 13 billion business in 2013 www.techcrunch.com

63. Mobile Computing Droid/iPhone/Blackberry Droid has 48% market share Apple largest selling phone maker Blackberry falls to #4 >200,000 iPhone Apps 38billion business in 2015

65. Mobile Payments

66. iPad >350,000 sold in first week 14 million this year alone Practice Software Facetime

67. Ranking of the top 6 sport-organizations in The Netherlands

68. Number of starts in Olympic Disciplines

72. KWPN - Royal Dutch Sport Horse Biggest warmblood studbook in the world Very successful in breeding and sports Goal is to breed top sport horses Very strict selection process

73. North American Racing Update

74. Situational Analysis Declining Foal Crop: Down 13% 2005: 38,361 - 2012: 24,700 Major Auction Sales: Down 32% Handle: Down 37% Purses: Down 6% Attendance: Down 30% Declining Fan Base 4%/yr

75. Core of American Racing is Strong Kentucky Derby Attendance up 8% (2000-2011) Breeders Cup Racing up 6% (2006-2010) Grade I and Grade II Handle is up 23% (2001-2010)

76. Main Issues of Racing Competition from other forms of gambling Dilution of the racing product The fan base of racing is decreasing 4% per year Animal welfare is a growing concern for the U.S. Public.

78. 1972 #s in 2011Canada STB stallions standing 43% decrease since 2007 Canada STB Mares bred 29% decrease since 2007

79. Sales In North America Keeneland Sales 2008 ave $90,984, med $37,000 2009 ave $60,734, med $22,000 2010 ave $64, 811, med $25,000 Ave 6.7%, med 13.6%

80. Successes 2010 1st place WBFSH-ranking Jumping 1st place WBFSH-ranking Dressage Jazz 1st on WBFSH Stallion Ranking

81. KWPN/Royal Dutch Sport Horse Select Sales 3 year old stallions

82. KWPN/Royal Dutch Sport Horse Making the Royal Dutch Sport Horse well known in growing markets

84. Equine Veterinary Business Education Amsterdam - August 2010

85. Amsterdam - August 2010

86. Thank You www.slideshare.net/mpownall www.equinevetbusiness.com www.dvmmba.com