Pitch RippleFunction
•Télécharger en tant que KEY, PDF•
2 j'aime•567 vues
The document introduces RippleFunction, a solution that helps event organizers leverage existing attendees to promote events through social media. It works by giving attendees incentives to refer friends, such as discounts or status rewards. The solution automates tracking of promotions across social media platforms. It aims to help events fill attendance and overcome challenges that traditional and do-it-yourself social media promotions face, such as being time-consuming and error-prone. The document provides examples of event organizers who want to improve stagnant attendance through more effective social media promotions.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Pitch RippleFunction
Similaire à Pitch RippleFunction (20)
Dernier
Dernier (20)
Pitch RippleFunction
- 1. Converts Event Attendees Into Evangelists SO That Your Events Sell Out
- 2. Create, Manage, and Track your Reward Based Event Promotions
- 3. Meet Daniel
- 4. Problem
- 5. Problem $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
- 9. Is there a better way?
- 21. HOW DO WE DO THIS? Create - Manage - Track EVENT PROMOTIONS
- 22. Create
- 23. Customize
- 24. Landing Page
- 29. Embed Widget
- 31. Raffle Winners
- 32. Key Advantages • Increase Attendance • Automated Valuable Metrics • Integrate With EventBrite (POS) • Quick and Easy • No Coding
- 33. Daniel is Not Alone
- 34. Daniel is Not Alone Conferences Theater Galas Associations Opera Networking Fund Raisers Events
- 35. Daniel is Not Alone Conferences Theater Galas Associations $10B Opera Networking Fund Raisers Events
- 36. Pricing Model • 5% fee per attendee referred from RippleFunction.
- 37. Traction • 10 Austin based events are beta testing RippleFunction today • In talks with 20 more events
- 38. Mike Preshman mike@ripplefunction.com Convert Event Attendees Into Evangelists www.ripplefunction.co m
- 49. • We get your attendees to evangelize your event for you • Solution: Here’s how it works: • Existing Attendee tells their friends • Friends sign up at a discount • Existing attendee gets benefit: • His ticket can be cheap/free • He gets “status” as a special VIP attendee • Event is filled. Everyone wins! • Leverage Social Media to: • Convert attendees into evangelists • Viral Event Promotion Low Cost Promotions:
- 50. Meet Daniel • TexRun 10k marketing Budget. • 15 events per year. • traditional marketing, failed (radio). • Attendance stagnant at 4k. • Twitter Discount campaign. • Manual, time consuming, error prone. • #hashtag, bit.ly links, intern tracking.
- 51. Meet Amy • UT Ice Ball 20k marketing budget • Runs 10 events per year • Wants to tap into social media promotions • Doesn’t know where to start • Attendance is stagnant at 400 • Wants to run social media raffle • Wants better way, willing to pay!
- 52. Meet Tahnee • TRAVDEX conference 30k marketing budget • 7 events per year • tried social media contest • top 5 microtweets get free ipads • #hashtag, bit.ly links, intern tracking. • same story ... manual, time consuming, error prone. • Want’s to use facebook, linkedin and twitter in one shared promotion. • Wants better way, willing to pay!
Notes de l'éditeur
- Hello, My Name is Mike Preshman, and I am here to tell you about RippleFunction. RippleFunction converts event attendees into evangelists so that your events sell out. So instead of promoting your events alone, using RippleFunction, you can engage your audience to promote your Events with you.
- We do this by Creating, Managing, and Tracking Your Reward Based Event Promotions. Let’s jump right in and take a look at one of our customers. ----------------- The promotions focus on rewarding attendees for sharing and tweeting event details.
- Meet Daniel. Daniel is a Professional Event Organizer for the Austin Chamber of Commerce. Daniel Runs 6 events per month. Ticket sales are Dan’s main source of revenue. Dan is obsessed about selling more tickets to his Event. Extra tickets directly impacts his bottom line and puts money in his pocket. ------------------ Each event is very difficult and expensive to promote and rarely yields satisfying results where most seats sell out.
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- 6 times a month, Daniel needs to fill these seats. The problem is it is difficult to do. Most events go on with many seats unfilled. Those unfilled seats, thats revenue that is lost for ever.Each additional seat costs almost nothing, maybe the cost of lunch or a gift bag. That’s it, the rest is all lost profit. We decided to build a company to fix that problem. (
- In the past, Daniel has tried everything to promote his events. Radio Ads, Banner Ads, Direct Mail Ads, Newspaper Ads, TV Ads, everything... It doesn’t work.
- He has even tried Social Media advertising. With out social media expertise, with out having the right tools it is hard get results. ..the outcome is the same.
- It doesn’t work.Events don’t sell out. Seats are left unfilled.Profit is lost forever.
- Is there a better way? Currently Daniel is promoting the Event alone. He is broadcasting his promotions, talking at his audience and only the people he is connected to directly even hear his message. We can do better by engaging our audience.
- Dan can leverage his friends, followers and attendees to evangelize his event with him, and he can do this all automatically with a few clicks of a button.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So instead of having the power to reach an audience one degree away. Daniel is able to entice others to promote the event with him, giving him the power to reach an audience many degrees away and thus reach exponentially more people, many of which will convert into attendees to his event, thus improving his bottom line.
- So now, when using RippleFunction, Daniel is able to reach a much wider audience and as a result attract a lot more people to his Events.
- How do we do this? We have created a website that automates this whole process, and in a few very quick and easy steps, allows for you to kick off your event promotion. --------------- Create, Manage, Track your event promotions. contests, group buying, discounts, giveways.
- Let me show you in more detail how Daniel would go about creating this campaign. Simply enter a URL for your event. Select Reward Type (Discount or Giveaway)
- Configure Some Parameters. Date/time UI Share Messaging Prize Info, (if applicable) how to integrate with the POS system such as EventBrite. And that’s it.
- And you get an automatically generated landing page. Link to it from your site and watch RippleFunction amplify your reach. When someone comes to the site, they share to get the deal.
- The user is presented with this screen, and by sharing, they post the message to their network and simultaneously they are entered into raffle or given discount code for the Event.
- Where you can redeem it right away.
- Your friends and followers on facebook and twitter see your share, they click on it and they are also taken to the landing page to take advantage of the deal.
- The same functionality is available as a widget that can be embedded on your site instead of a landing page. That’s it, its that simple.
- Oh yea, And we track ALL of it. Every step of the way. We are able to tell you who has the biggest reach, who are your top influencers, who referred who, who clicked, who bought tickets and when.
- We can even choose and notify contest/raffle winners for you based on different criteria you provide.
- So now to recap, what makes us special. We increase Attendance, we are quick and easy, there is no coding, we convert attendees into evangelists, we integrate with EventBrite, and we track everything.
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how big is the Market Size. There are conferences, Fund Raisers, Networking Events, Associations, Galas, and Performing Arts. Event industry is growing very rapidly. Event Promotions is a 10B dollar a year industry (not counting sporting events and music).
- So how do we make money. We charge 5% for the referral fee, for every person we bring to the event. Using our product is a no brainer for the Event Organizer. They said so themselves. There is no risk for them. They only pay for attendees we bring them. They pay for performance. We make money ONLY if our customer makes money.
- Let’s take a look at our traction. We have been working closely with beta customers to iterate over features and get feedback on our product. We are in talks with many more potential customers and some customers are already planning to pay for our product in the next month. Going forward, we intend on leveraging the inherent virality of our product to spread our brand and acquire customers. SEO, WOM, Direct Sales
- RippleFunction: we put butts in seats!
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- 6 times Daniel is tasked with converting, an empty auditorium into a packed one.
- Ripple Function: We have created a tool that allows event promoters to generate awareness for events at a much lowers cost than they are currently paying for other advertising media. We track it, measure it and prove that it works.