(1) Effective Comm In Business

Effective Communication in Business (Chapter-1)

What is Communication ,[object Object],[object Object],[object Object],Conti…

What is Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication as “Lifeblood” of Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direction of Internal BC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direction of Internal BC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Upward Downward Lateral

Types of Communication ,[object Object],[object Object],[object Object],[object Object]

Various Types of Communication Demerits Greater potential for distortion Takes more time Lack of feedback Problems of security for others Can be misinterpreted Merits Quick transmission Quick feed back Permanent record Tangible record Verifiable record Relatively low cost for others Conveys meanings fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Effective Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internal Audiences CEO / President VP Production VP Marketing VP Sales VP Human Resources VP Finance Sales Manager East Sales Manager A Sales Manger B Sales Manager International District 1 Manager District 2 Manager District 3 Manager Sales Rep Sales Rep Sales Rep Sales Rep Sales Rep

The External Audiences The Corporation Subsidiaries Unions Professional services (auditions,legal,etc) Suppliers, vendors Distributors, Wholesalers, Franchisees, Retailers, agents Legislators, Government agencies, regulation Offices The courts Foreign Governments and offices The media Trade association, Competitors, other businesses, and industries Special interest group General public, potential employees, customers, stockholders Employment agencies Stock holders Investors and lenders Customers clients

Communication Model (Various Components) Context (Stimuli) Sender / Encoder Message Feedback (Verbal/ Nonverbal) Receiver/ Decoder Medium (Verbal/ Nonverbal)

[object Object],[object Object],[object Object],[object Object],Communication Model (Cont’d)

[object Object],[object Object],[object Object],Communication Model (Cont’d)

Conventions of Meanings ,[object Object],[object Object],[object Object],[object Object]

Perceptions of Reality ,[object Object],[object Object],[object Object]

Values, Attitudes and Opinions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nonverbal Communication ,[object Object],[object Object]

Facial Expressions Convey Meanings Fear Sadness Surprise Neutral Happiness Anger

[object Object],[object Object],[object Object],[object Object],Nonverbal Communication (cont’d)

Barriers to Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Challenges in Global Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Improve Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

(1) Effective Comm In Business

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(1) Effective Comm In Business