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PR 2.0

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PR 2.0 WELCOME TO THE WORLD OF INTERATIVE, ONLINE AND CONNECTED PR
Situation Analysis ,[object Object],[object Object]
What’s been happening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why it all started – Viral revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Campaign Target Audience Time and space gap
Where we stand today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Height of Internet
PR 2.0 ,[object Object],[object Object]
What is PR 2.0 or online PR ,[object Object]
Why PR 2.0 ? ,[object Object],[object Object],[object Object]
Why PR 2.0 : Example Instant response to a topic helps measuring the success rate of awareness created through PR 2.0
Why PR 2.0 : Example A classic example of direct interaction with the TG TG Topics Discussed
How ,[object Object],[object Object],[object Object]
Methods for successful implementation of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beta testing thru Opinion leaders ,[object Object],[object Object],[object Object]
How does it work
Case Study ,[object Object]
A typical Opinion Leader Opinion leader The above person is a powerful opinion leader who works as a journalist. Its easy to find opinion leaders online
Buzz PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object]
Buzz PR and suspense element Suspense element Response to Suspense element Thru Buzz PR one can create suspense element and finally reveal the detail of the product or straight away give details about the product and their experience.
Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object],* Adult content Hint: 1. try a Google search on agent provocateur and you will understand the amount of publicity it has created. 2. Lets create an controversial video of our Rjs
Viral Marketing examples Viral marketing using social network
More example Viral e - mail
Brand Advocates ,[object Object],[object Object]
Brand Advocacy Pyramid
Advocacy using ICECARDS ,[object Object],[object Object]
Case study ,[object Object],[object Object]
Example King card Brand advocates push their contacts to become a part of King club
Hawthorne effect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example Seeking advise, there by starting a Hawthorne effect Responses Post this if the person had asked people to send her the music album she would have received a positive response
Tools for Implementing PR 2.0 ,[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas ,[object Object]
Case Study for example ,[object Object],[object Object]
E-Mail ,[object Object],[object Object],[object Object],[object Object]
Example Catchy subject
Networking sites ,[object Object],[object Object],[object Object],[object Object]
Example Chennai community Viral message A perfect example of a viral message posted on a general community Check out the number of members in the community
Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object]
Podcasting ,[object Object],[object Object]
Blogs / Rss feed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chats and groups ,[object Object],[object Object],[object Object]
Example Sample group
 

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PR 2.0

  • 1. PR 2.0 WELCOME TO THE WORLD OF INTERATIVE, ONLINE AND CONNECTED PR
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  • 10. Why PR 2.0 : Example Instant response to a topic helps measuring the success rate of awareness created through PR 2.0
  • 11. Why PR 2.0 : Example A classic example of direct interaction with the TG TG Topics Discussed
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  • 15. How does it work
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  • 17. A typical Opinion Leader Opinion leader The above person is a powerful opinion leader who works as a journalist. Its easy to find opinion leaders online
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  • 20. Buzz PR and suspense element Suspense element Response to Suspense element Thru Buzz PR one can create suspense element and finally reveal the detail of the product or straight away give details about the product and their experience.
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  • 23. Viral Marketing examples Viral marketing using social network
  • 24. More example Viral e - mail
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  • 29. Example King card Brand advocates push their contacts to become a part of King club
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  • 31. Example Seeking advise, there by starting a Hawthorne effect Responses Post this if the person had asked people to send her the music album she would have received a positive response
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  • 39. Example Chennai community Viral message A perfect example of a viral message posted on a general community Check out the number of members in the community
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