Basic presentation for agents on how to increase their findability on Google and other search engines.

1. SEO Basics
for Realtors®
Matthew Rathbun
www.TheAgentTrainer.com

3. Google - 85% of Web Traffic

4. Content
Reigns!

5. Write for Success!

6. Start with MLS
Descriptions
You can almost smell the campfires as you drive through the
woods to roomy home in the country. Come enjoy the large yard
that backs to the creek set on 8.33 wooded acres w/lots of
privacy in Caroline County, VA. 2 yr young home boasts 2 full
kitchens, fully finished basement w/handicapped access. You'll
love the spiral staircase, bamboo floors, & abundance of natural
lighting.

7. Become a Resource

8. Meta-Data: Data about Data
(Think “Card Catalog System”)
Meta-Tag: Terms used to build structure for Meta-Data
http://www.onlinemetatag.com/
Meta-Description: Allows some search engines to display a
description of your site in search results
Google Spidering: A spider is a program that visits Web
sites and reads their pages and other information in order
to create entries for a search engine index.

9. URL: Universal Resource Locator
(aka “web address”)
No more than 2 to the same site
Reciprocal Links are dead (kinda)
Inbound Links are Good
Make ‘em Relevant

10. Market Y
our Site

14. Google.com/addurl

15. Google.com/Alerts

16. Under the Hood

17. www.google.com/webmasters/tools/

18. www.Google.com/Analytics

21. www.free-press-release.com