Google has a wide platform or tools and services beyond it’s basic search engine. This program explores a variety of ways to make sure you can get found on Google, but also covers advanced Google Maps techniques for Realtors, Google Picasa, Google Docs, Google Tools and much, much more!

1. Real
Estate
Edi+on
Matthew Rathbun, Broker
ABR, ABRM, AHWD, CDPE, CRB, CRS, e-PRO, GREEN, GRI, SFR, SRS, SRES

2. TheAgentTrainer.com/Google
Four Pillars 2010-2013©

3. 3

4. 4

5. 5
• “Better than Quickbooks”
• “Sounds like Metallica”
• “Delta Flight 5788”
• “What Time is it in New York”
• “www.TheAgentTrainer.com:New Contracts”
• “~real estate”
• “2+2=”
• “Define: litigious”

6. 6
95%...won’t
leave
the
first
page.

7. Google SEO Starter Guide
http://goo.gl/ji7N
7

8. 8
Core Elements of SEO
Title:
Brief
Title
(like
a
book)
example
-­‐
“John
Smith
Real
Estate”
Meta
Descrip/on:
(about
150
characters)
Describes
the
page
using
a
readable
paragraph
Meta
Tags:
(fewer
are
beMer)
Just
a
few
keywords
related
to
the
content
on
the
page
[not
very
purposeful
anymore]
Title
Descrip+on
URL

9. Imagine setting in your cozy sunroom on a warm spring
morning, reading a book or laughing with family in
Ladysmith,VA. This amazing sunroom comes with 4
bedrooms, 3 full baths & 2 car garage. Enjoy over half an
acre while playing volleyball, enjoying a garden or
having a family cookout. Seller also including the private
master with oversized closet, private bathroom, jacuzzi,
cherry hardwoods, fireplace, granite counters & tall
cabinets.
This?
...or That?
Home has 4 bedrooms, 3 full baths, 2 car garage and over
half an acre of land. Great house. Motivated Seller, bring
all offers. Home is subject to Short Sale.
Property Descriptions

10. Search Stats 2012 MRIS MLS
Item Searched Times Per Day
Schools 100,203
Rooms 10,687
Amenities 13,083
Appliances 14,306
Transportation 18,850
Exterior Features 20,247
Community Rules 29,828
Square Footage / Living Area 38,052
Cooling Systems 38,052
Current Financing 46,326
Basement Type 49,488
Parking 55,241
Property Condition 64,298

11. 11
Google.com/addurl

12. Google.com/alerts
12

13. Most Social Sites sync
contact with GMail
13

14. Google.com/gmail
14

15. xobni.com

16. Drive

17. www.Google.com/Picasa

18. Google.com/Voice
18

19. Google.com/Latitude

20. Google.com/Places
20

21. 21
Google.com/Places

22. 22
Google.com/Places

23. Goo.gl
23

24. www.Goo.gl
24

25. Google.com/Maps
25

26. Google.com/Maps - embed
26

27. Plus.Google.com

28. Google.com/chrome

29. Google.com/docs
29

30. 30
www.google.com/insights/consumersurveys

31. 31
www.google.com/webmasters/tools

32. www.google.com/profiles
32

33. Google.com/sites
Wikis
|
Websites
|
Intranets
33

34. 34
Google Sites Creation

35. 35
Google.com Site Templates

36. 36
Google Sites for Single Listing Pages

37. Google
Cloud
Connect
37

38. Google’s www.Ribbet.com
38

39. Google.com/translate
39

41. Google.com/Blogger
41

42. 42
Mobile

43. Facebook.com/mattrathbun
@mattrathbun
matthew@realtor.com
www.TheAgentTrainer.com
YouTube.com/MattRathbun1