4. I. Developing A Budget
!
II. Developing A Marketing Plan
!
III. The Follow-up
!
IV. Evaluating Your Efforts
!
V. Making It All Work
!
Today’s Lineup
6. Business Expense
- Those expenses
incurred as a “cost
of doing business”
BUSINESS VS PROMOTIONAL
Page 1
Promotional Expense -
Income Producing
expenses incurred in an
“attempt to generate leads
and attract business”
13. 96%of homebuyers use the
internet as part of the search
process
49%
of homebuyers
found the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step46%online inquires
actually buy
14. 12weeks of active searching
online before buying
3weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home
18. Personal Promotion - The sum
total of all that is done to
promote the use of your services
Promotion and Marketing
Page 8
Marketing - The sum total of
all that is done to promote the
sale of a service or product
28. Niche Marketing
• What is your niche
!
• Advantages
!
• Disadvantages
!
• How to Determine
• What Do You Do?
• What Do I Love?
• What Do Other Ask of Me?
• Passions Page 13
29. Individual Focus
Page 15
What do I know
about these people?
What Do We Have
In Common?
Do I Fell Comfortable
With Them?
Where Can I Find
Them?
How Do I Reach
Them?
What Do They
Need?
How Can I Help
Them?
30. Five
Maintain a Customer Relationship Management System (CRM)
Transfer all Contacts to a Spreadsheet
Mail / eMail your SOI your Who, What and Where
Create a systematic approach to staying in touch
Be disciplined in maintaining your SOI and contacting them
1
2
3
4
5
Steps To Engaging Your Sphere of Influence
36. Choosing Your Farm
Is the soil fertile?
Are there other farmers?
Can you sustain it?
Will it be profitable?
37. “People don’t buy what
you do, they buy why
you do it.”
“ The goal is to
do business with
people who get
what you do”
Simon Sinek
Author: Start With Why
38. “Selling to people who
actually want to hear
from you is more
effective than
interrupting strangers
who don't,”
!
-Seth Godin
59. Zillow.com/Agents
• Create/Update Profile
• Free Webinar's
• Wordpress Plugins
• Local Market Data
• Mortgage Information
• Facebook Apps
• Website Badges
• Market Data for your Site
76. Using the MLS
Send Letters to those who
rented 9-12 months ago
regarding the buyer
marketTax Record labels for
postcards made on
home printer
Get Affiliate Buy-in
MLS Listing e-Mail Drip
Campaign
Personal Promotions on
Visual Tours or house
Photos (if MLS allows)
77. 76%of Sellers are
more likely to
list with an agent
who offers a
video
12%of Agents
use video
81%of Buyers are more likely to look at home
withVideos before those without