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Before You Dive In
Joint Ventures
 Best Way To Reach More People In Target Products On
  The Internet Without Having
  To Really Do Anything
 Ultimate Form Of No-Risk
  Advertising
    Partners Do Marketing For
     Profit Sharing
    Pay Only When A Sale Is Made
Basic Operation
 Operate Like Normal Affiliate Program
   Exception: In Normal Affiliate Program Only
    About 10% -15% Of Affiliates Sell
     Account For 85% - 90% Of Sales
     80% Of Affiliates Have Sales That Trickle In
       From Time To Time
     Some Affiliates Never Makes Any Sales
Super Affiliates
 Needed To Operate A More
  Successful Affiliate Marketing
  Campaign
 Refers To Joint Venture Partners
    With Marketing Know-How &
     Resources To Sell Large Volumes
     Of Product Or Service
     Consistently
Super Affiliate Characteristics
 Large Enough Opt In List To Sell Large Volume Of
  Product/Service In A Short Time
    Ezine Owner
 Website With Heavy Monthly Traffic That Targets
  Desired Market
 Trusted by Consumers In Buying Decisions
    Key To More Profits & Success = Find & Recruit
     Highly Productive "Super Affiliates" To Sell
     Products/Services
Finding the Perfect Partner
 Considerations Before Going Into A Joint Venture
    Idea Of Perfect Partners
    Find Who Sells Products Similar To Yours
    Think Like The Customers You Want To Reach
 Questions To Ask
    Where Do Your Perfect Customers Go Online?
    Who Is Your Competition?
    Who Publishes Content To Your Target Market?
Partnering With Competition
 Questions Lead To Potential Joint Venture
  Partners
    Partnering With Competition
 Most Business Owners Believe Competition
  Is Bad
    Turn Competitors Into Partners
 Joint Venture Partnerships Thrive
  Because Of Competition
What You Will Learn
 How To Make Any Competing Business A
  New Profit Center
   Many Will Be Willing To Go Into Joint
    Venture
   Many Will Review Joint Venture Proposal
    & Jump At The Opportunity Of
    Partnership
 Apply What You Are About To Learn
Four Major Steps
 Super Affiliates Recruitment
   1. Test Product First
   2. Create Good Sales Tools For Joint Venture
      Partners
   3. Find Joint Venture Partners
   4. Lure Them Into The Program
Step 1: Test Your Product
Test The Market
 The Very First Thing To Do
 Don’t Recruit Joint Venture Partners For A Product That
  Won’t Sell
 Buy Ezine Advertising In A Publication
  Targeting The Market
    Easiest & Cheapest Way To Test Products/Services
Advertising
 Ezine Ad For Skin Care Products
    Focus On Health Care Or Women’s Health
      Women More Concerned About Skin Than Men
 Ezine Ad For Car Alarms
    Buy Ads Covering Car Care, Maintenance, Etc.
 Test Classified Ads & Solo Ads If Possible
Advertising
 Solo Ads
    More Expensive Than Classified Ads
    Pull More Response
 Buy Ezine Ads That Target Specific Customer
 Test Ad Copy Before Finding Joint Venture
  Partners
 Test With Own Opt-In Email List First
Step 2:
Create Good Sales Tools
 For Your JV Partners
Purpose of Sales Tools
 Make It Easy For JV Partners To Sell
    Easier To Get A Yes For Joint Venture Offers
    Affiliates Get Marketing Message To As Many
     Qualified Prospects As Possible
 Lean Mean Sales Machine Takes Over After
Good Sales Tools
 Classified Ads
 Solo Ads
 Solo Ads In Ezines
 Articles For Affiliates
 Professional Graphics
 Good Banners
 Endorsements
 Good Email Follow Up Letters & Reports
Classified Ads
 Affiliates Make Sales By Running
  Classified Ads In Ezines
 Test Before Starting Affiliate Program
 Allow Affiliates To Use Same Ads To
  Run In Other Ezines
Solo Ads
 Higher ROI (Return On Investment) Than Any
  Other Form Of Internet Advertising
 Use Same Headline In Tested Classified Ads
 Expand Body Of Classified Ads Into More
  Detailed Solo Ads
    Express More Benefits
Solo Ads In Ezines
 Higher Priced Than Classified & Sponsor Ads
    Ads Go Alone To Entire Subscription Base
 Create & Use Own Headline As Subject Line Of
  Email
 Solo Ads Produce Greatest Returns
 Test Classified & Solo Ads To Own Opt List First
    See What Ads Pull The Most Response
Writing Articles For Affiliates
 Many Affiliates Run Own Ezine Or Opt-In Email
  Lists
 Quality Content To Supply List With
    Write Good Articles Related To Product
    Useful Content Not Just Another Ad
    Save Affiliates’ Time
    Free Content They Can Publish To List
      Increase Response To Joint Venture More Than
        Regular Advertisement
Professional Graphics
 Good Professional Photos Of Product
 Good Graphics Or Logos Representing
  Company & Product/Service
 Let Affiliates Put Graphics & Photos On
  Their Websites
 Combine Graphics & Text = Ad Copy Part
  Of Graphic
Create Good Banners
 Banners Don’t Work As Well As They Used To
 Lots Of Affiliates Still Choose To Use Them
 Create A Few Simple Text Banners With Headline &
  Some Of Benefit Packed Ad Copy
    Keep Text Size To 9-11
    Get Visitors’ Attention & Headline & Ad Copy
Write Endorsements
 Write Endorsement For Own Product
 Should Be Written As If They Came Directly From
  Partners
    If Partner Would Rather Write His Own They Can
     Still Use Your Example As A Guideline
 Few Paragraphs Long
    Include Information About Product Benefits & The
     Company
Write Good Follow-Up
  Letters & Reports
   One Of The Most Useful Tactics To Help
    Affiliates Generate Sales
     Write 3-5 Good Email Follow Up
       Letters
     Write Five Part Report Or Course
        Affiliates Can Give Away For Free
           On An Auto Responder
Sales Tools For Recruitment
 To Recruit Super Affiliate JV Partners
  Have At Least Five Tools:
    Classified Ads
    Solo Ads
    Articles
    Endorsements
    Email Follow Up Letters & Reports
Step 3:
 Finding & Recruiting
  Your Super Affiliate
Joint Venture Partners
Super Affiliate Characteristics
 Large Opt In List To Sell Large Volume Of
  Product/Service In A Short Time
    Ezine Owner
 Website With Heavy Monthly Traffic & Content That
  Targets Desired Market
 Respected Enough To Trust Recommendations On
  Buying Decisions
    Experts Or Forum/Message Board Moderators
Finding Super Affiliates Through
                Ezine Directories
 Ezine Publishers
    Best Affiliates & Joint Venture Partners
       Publish Content For Your Target Market
    Excellent Prospects To Target Affiliate
     Program
       Have An Email List Full Of People
        Interested In The Product
Finding Super Affiliates Through
              Ezine Directories
 Small-Medium Size Ezines Likely Candidates For
  Joint Venture Deals
    Just Getting Started
    Need To Bring In Revenue To New Business
 Make Sure Online Publications Related To Target
  Market
    Have At Least 1000 Subscribers
Finding Super Affiliates Through
       Ezine Directories
           Go After Larger Size Ezines But:
             Don’t Overlook An Ezine With
              Small Subscriber Base
             Owner May Publish Very Good
              Ezine
             Loyal Subscribers Buy Product
              Recommended
Finding JV Partners Through
                     Internet
 Many Webmasters May Have Unlisted Opt- In
  Email/Ezine List
 Tools Available To Locate Potential Joint Venture
  Partners
    Download Free Applications & Install Software
    Valuable Tools For Finding Webmaster For
     Affiliate Joint Venture
Tool # 1
http://www.copernic.com/
 Download Copernic 2000 Search Engine
     Registered Contact Information On Over 10,000,000
      Webmasters
     Simultaneous Search Of Top 10 Search Engines
       Time Saving Feature
     Search By Answering Specific Question, Exact Phrase
      Search, Or Search For Words In Any Combination
Tool # 2
http://www.alexa.com
 Download Alexa 5.0
     Gives Detailed & Specific Information About The
      Website Located
        Traffic Ratings, Contact Information, Physical
         Address, Fax Number, Email & How Long Website
         Has Been Online
     Works With Internet Explorer By Automatic
      Integration After Installation
Working With The Tools
 Open Copernic Search Engine
 Click On "Search" Then Click On "New“
    New Window = "New Search-the Web“
 Brainstorm
    "What Would A Person Looking For Your Type Of Product
     Or Service Be Searching For?"
    "Where Would They Go And What Are Some Other
     Services Or Products On The Internet That They Might
     Need That Are Similar To Yours?"
Working With The Tools
    To Find Potential Customers, Think
     Like Them
    Come Up With As Many Search
     Terms, Keywords & Phrases As
     Possible
 Use Keywords & Phrases As Search
  Terms On Copernic
Working With The Tools
 Open Internet Explorer With Alexa Software Integrated
  Into The Tool Bar Just Below The Address Line
    Check Amount Of Traffic The Site Is Getting
    Indicated By The Number Of Stars
    Star System
       One Star Means Lowest Traffic
       Five Stars Mean Extremely High Traffic
Working With The Tools
   Sites With One Star Traffic Not The
    Businesses To Set Up JV Deals With
      Find Sites With Good Traffic
      Doesn’t Have To Be Five Star
      At Least Two Star Traffic Should Do
      Get Contact Information For Chosen
       Website
Working With The Tools
 Look For The Alexa Logo
 Click On Lowercase Letter "I“ Symbol
    Browser Will Be Split Screen = Two Windows
    On The Right = Same Web Site Visited
    On The Left = "Site Info" Tab
 Click On "Site Info" Tab
Working With The Tools
 Information Needed = Owners Name, Email
  Address, Street Address & Fax Number
    Save Information
    Will Need This Information
     When Ready To Contact
 Related Web Sites Often Have
  High Traffic
    Good Joint Venture Partners
Working With The Tools
 Visit "Related Links" Websites
    Check For Two Or More Stars Traffic
    Add To Contact List
    Go To Related Links Of New Websites Found
 Continue Following Links Down Until Two Star
  Traffic Sites Are Identified
 Potential Affiliate Joint Venture Partners
Secrets to Successful JVs
• Part 1.Before You Dive In (everything you've just
  read)
• Part 2.Acquiring Potential JV Partners
• Part 3.Getting Super Affiliates To Work
• Part 4.Crafting And Directing Your JV Letter
• Part 5.The Super Powers Of Endorsed
• Part 6.Deadly Profitable Offers
• Part 7.Rockstar Joint Venture Secrets
• Part 8.The Wrap Up                    http://ivan-
  awili.com/business-acceleration-doctrine/

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Reach More Customers Joint Ventures

  • 2. Joint Ventures  Best Way To Reach More People In Target Products On The Internet Without Having To Really Do Anything  Ultimate Form Of No-Risk Advertising  Partners Do Marketing For Profit Sharing  Pay Only When A Sale Is Made
  • 3. Basic Operation  Operate Like Normal Affiliate Program  Exception: In Normal Affiliate Program Only About 10% -15% Of Affiliates Sell Account For 85% - 90% Of Sales 80% Of Affiliates Have Sales That Trickle In From Time To Time Some Affiliates Never Makes Any Sales
  • 4. Super Affiliates  Needed To Operate A More Successful Affiliate Marketing Campaign  Refers To Joint Venture Partners  With Marketing Know-How & Resources To Sell Large Volumes Of Product Or Service Consistently
  • 5. Super Affiliate Characteristics  Large Enough Opt In List To Sell Large Volume Of Product/Service In A Short Time  Ezine Owner  Website With Heavy Monthly Traffic That Targets Desired Market  Trusted by Consumers In Buying Decisions  Key To More Profits & Success = Find & Recruit Highly Productive "Super Affiliates" To Sell Products/Services
  • 6. Finding the Perfect Partner  Considerations Before Going Into A Joint Venture  Idea Of Perfect Partners  Find Who Sells Products Similar To Yours  Think Like The Customers You Want To Reach  Questions To Ask  Where Do Your Perfect Customers Go Online?  Who Is Your Competition?  Who Publishes Content To Your Target Market?
  • 7. Partnering With Competition  Questions Lead To Potential Joint Venture Partners  Partnering With Competition  Most Business Owners Believe Competition Is Bad  Turn Competitors Into Partners  Joint Venture Partnerships Thrive Because Of Competition
  • 8. What You Will Learn  How To Make Any Competing Business A New Profit Center  Many Will Be Willing To Go Into Joint Venture  Many Will Review Joint Venture Proposal & Jump At The Opportunity Of Partnership  Apply What You Are About To Learn
  • 9. Four Major Steps  Super Affiliates Recruitment 1. Test Product First 2. Create Good Sales Tools For Joint Venture Partners 3. Find Joint Venture Partners 4. Lure Them Into The Program
  • 10. Step 1: Test Your Product
  • 11. Test The Market  The Very First Thing To Do  Don’t Recruit Joint Venture Partners For A Product That Won’t Sell  Buy Ezine Advertising In A Publication Targeting The Market  Easiest & Cheapest Way To Test Products/Services
  • 12. Advertising  Ezine Ad For Skin Care Products  Focus On Health Care Or Women’s Health Women More Concerned About Skin Than Men  Ezine Ad For Car Alarms  Buy Ads Covering Car Care, Maintenance, Etc.  Test Classified Ads & Solo Ads If Possible
  • 13. Advertising  Solo Ads  More Expensive Than Classified Ads  Pull More Response  Buy Ezine Ads That Target Specific Customer  Test Ad Copy Before Finding Joint Venture Partners  Test With Own Opt-In Email List First
  • 14. Step 2: Create Good Sales Tools For Your JV Partners
  • 15. Purpose of Sales Tools  Make It Easy For JV Partners To Sell  Easier To Get A Yes For Joint Venture Offers  Affiliates Get Marketing Message To As Many Qualified Prospects As Possible  Lean Mean Sales Machine Takes Over After
  • 16. Good Sales Tools  Classified Ads  Solo Ads  Solo Ads In Ezines  Articles For Affiliates  Professional Graphics  Good Banners  Endorsements  Good Email Follow Up Letters & Reports
  • 17. Classified Ads  Affiliates Make Sales By Running Classified Ads In Ezines  Test Before Starting Affiliate Program  Allow Affiliates To Use Same Ads To Run In Other Ezines
  • 18. Solo Ads  Higher ROI (Return On Investment) Than Any Other Form Of Internet Advertising  Use Same Headline In Tested Classified Ads  Expand Body Of Classified Ads Into More Detailed Solo Ads  Express More Benefits
  • 19. Solo Ads In Ezines  Higher Priced Than Classified & Sponsor Ads  Ads Go Alone To Entire Subscription Base  Create & Use Own Headline As Subject Line Of Email  Solo Ads Produce Greatest Returns  Test Classified & Solo Ads To Own Opt List First  See What Ads Pull The Most Response
  • 20. Writing Articles For Affiliates  Many Affiliates Run Own Ezine Or Opt-In Email Lists  Quality Content To Supply List With  Write Good Articles Related To Product  Useful Content Not Just Another Ad  Save Affiliates’ Time  Free Content They Can Publish To List Increase Response To Joint Venture More Than Regular Advertisement
  • 21. Professional Graphics  Good Professional Photos Of Product  Good Graphics Or Logos Representing Company & Product/Service  Let Affiliates Put Graphics & Photos On Their Websites  Combine Graphics & Text = Ad Copy Part Of Graphic
  • 22. Create Good Banners  Banners Don’t Work As Well As They Used To  Lots Of Affiliates Still Choose To Use Them  Create A Few Simple Text Banners With Headline & Some Of Benefit Packed Ad Copy  Keep Text Size To 9-11  Get Visitors’ Attention & Headline & Ad Copy
  • 23. Write Endorsements  Write Endorsement For Own Product  Should Be Written As If They Came Directly From Partners  If Partner Would Rather Write His Own They Can Still Use Your Example As A Guideline  Few Paragraphs Long  Include Information About Product Benefits & The Company
  • 24. Write Good Follow-Up Letters & Reports  One Of The Most Useful Tactics To Help Affiliates Generate Sales  Write 3-5 Good Email Follow Up Letters  Write Five Part Report Or Course Affiliates Can Give Away For Free On An Auto Responder
  • 25. Sales Tools For Recruitment  To Recruit Super Affiliate JV Partners Have At Least Five Tools:  Classified Ads  Solo Ads  Articles  Endorsements  Email Follow Up Letters & Reports
  • 26. Step 3: Finding & Recruiting Your Super Affiliate Joint Venture Partners
  • 27. Super Affiliate Characteristics  Large Opt In List To Sell Large Volume Of Product/Service In A Short Time  Ezine Owner  Website With Heavy Monthly Traffic & Content That Targets Desired Market  Respected Enough To Trust Recommendations On Buying Decisions  Experts Or Forum/Message Board Moderators
  • 28. Finding Super Affiliates Through Ezine Directories  Ezine Publishers  Best Affiliates & Joint Venture Partners  Publish Content For Your Target Market  Excellent Prospects To Target Affiliate Program  Have An Email List Full Of People Interested In The Product
  • 29. Finding Super Affiliates Through Ezine Directories  Small-Medium Size Ezines Likely Candidates For Joint Venture Deals  Just Getting Started  Need To Bring In Revenue To New Business  Make Sure Online Publications Related To Target Market  Have At Least 1000 Subscribers
  • 30. Finding Super Affiliates Through Ezine Directories  Go After Larger Size Ezines But:  Don’t Overlook An Ezine With Small Subscriber Base  Owner May Publish Very Good Ezine  Loyal Subscribers Buy Product Recommended
  • 31. Finding JV Partners Through Internet  Many Webmasters May Have Unlisted Opt- In Email/Ezine List  Tools Available To Locate Potential Joint Venture Partners  Download Free Applications & Install Software  Valuable Tools For Finding Webmaster For Affiliate Joint Venture
  • 32. Tool # 1 http://www.copernic.com/  Download Copernic 2000 Search Engine  Registered Contact Information On Over 10,000,000 Webmasters  Simultaneous Search Of Top 10 Search Engines Time Saving Feature  Search By Answering Specific Question, Exact Phrase Search, Or Search For Words In Any Combination
  • 33. Tool # 2 http://www.alexa.com  Download Alexa 5.0  Gives Detailed & Specific Information About The Website Located Traffic Ratings, Contact Information, Physical Address, Fax Number, Email & How Long Website Has Been Online  Works With Internet Explorer By Automatic Integration After Installation
  • 34. Working With The Tools  Open Copernic Search Engine  Click On "Search" Then Click On "New“  New Window = "New Search-the Web“  Brainstorm  "What Would A Person Looking For Your Type Of Product Or Service Be Searching For?"  "Where Would They Go And What Are Some Other Services Or Products On The Internet That They Might Need That Are Similar To Yours?"
  • 35. Working With The Tools  To Find Potential Customers, Think Like Them  Come Up With As Many Search Terms, Keywords & Phrases As Possible  Use Keywords & Phrases As Search Terms On Copernic
  • 36. Working With The Tools  Open Internet Explorer With Alexa Software Integrated Into The Tool Bar Just Below The Address Line  Check Amount Of Traffic The Site Is Getting  Indicated By The Number Of Stars  Star System One Star Means Lowest Traffic Five Stars Mean Extremely High Traffic
  • 37. Working With The Tools  Sites With One Star Traffic Not The Businesses To Set Up JV Deals With  Find Sites With Good Traffic  Doesn’t Have To Be Five Star  At Least Two Star Traffic Should Do  Get Contact Information For Chosen Website
  • 38. Working With The Tools  Look For The Alexa Logo  Click On Lowercase Letter "I“ Symbol  Browser Will Be Split Screen = Two Windows  On The Right = Same Web Site Visited  On The Left = "Site Info" Tab  Click On "Site Info" Tab
  • 39. Working With The Tools  Information Needed = Owners Name, Email Address, Street Address & Fax Number  Save Information  Will Need This Information When Ready To Contact  Related Web Sites Often Have High Traffic  Good Joint Venture Partners
  • 40. Working With The Tools  Visit "Related Links" Websites  Check For Two Or More Stars Traffic  Add To Contact List  Go To Related Links Of New Websites Found  Continue Following Links Down Until Two Star Traffic Sites Are Identified  Potential Affiliate Joint Venture Partners
  • 41. Secrets to Successful JVs • Part 1.Before You Dive In (everything you've just read) • Part 2.Acquiring Potential JV Partners • Part 3.Getting Super Affiliates To Work • Part 4.Crafting And Directing Your JV Letter • Part 5.The Super Powers Of Endorsed • Part 6.Deadly Profitable Offers • Part 7.Rockstar Joint Venture Secrets • Part 8.The Wrap Up http://ivan- awili.com/business-acceleration-doctrine/