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Fight My Monster-Games Ireland 2012
1. Fight My MonsterTM
Dylan Collins, Executive Chairman
@MrDylanCollins
Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.com
Saturday 18 February 2012
2. Warning: I’m usually always wrong
A graph showing the times I co-founded companies (and was told repeatedly by investors that online
gaming wouldn’t grow much more) mapped against user numbers of the biggest online game at the
time.
90000000
67500000
45000000
22500000
0
2003 2007 2010
Saturday 18 February 2012
3. Number of kids in the world: 2 billion
Number of u13 kids on Facebook: 0
Number of u13 kids on Twitter: 0
80% of kids are going online at least once a week...*
*Sesame Workshop & Joan Ganz Cooney Center
Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.com
Saturday 18 February 2012
7. The best-kept secret in the UK...until now.
(But, y’know, I’m probably wrong again...)
Saturday 18 February 2012
8. 700000
Already the
fastest
growing boys
525000
game in the
350000
UK
Registered Players
175000
0
Jan Mar May July Sep Nov Jan
Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.com
Saturday 18 February 2012
9. Boys
16% Girls
Average age: 10
84%
Player Profile
42 mins per game session
51% play from the UK
49% play from the US California
Texas
Illinois
Florida
Word of mouth happens during the week.
Peak activity is on Friday, Saturday and Sunday.
Saturday 18 February 2012
10. This is what the schoolyard
network looks like...
4x increase
20000
in school-day
registrations
0
2007 2008 2009 2010 Untitled 1
Sep Jan
Saturday 18 February 2012
11. • Social game design doesn’t
work
• Discovery is the key to
retention
Saturday 18 February 2012
13. #2 Eye-catching design
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Saturday 18 February 2012
14. #3 A trading card game not a
Moshi Monsters clone virtual world
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Saturday 18 February 2012
15. 0.00004%
Not on Facebook (13+)
Not on Twitter (don’t care)
Not on email until about 11ish
Not really on Tumblr
Saturday 18 February 2012
17. #4 Humour
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Saturday 18 February 2012
18. #4 Humour
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Saturday 18 February 2012
19. #5 The most advanced parent
centre in any online game
Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.com
Saturday 18 February 2012
