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Europeana Fashion presentation @eurfashion14
1. EUROPEANA FASHION
disclosing European fashion
heritage online
Marco Rendina
Fondazione Rinascimento Digitale
#eurfashion14
#eurfashion
#mrendina
Second Europeana Fashion International Conference
London, April 9th, 2014
Connected to
Co-funded by the
European Support
Commission
within the ICT
Policy Programme
2. EUROPEANA
FASHION
in a nutshell
! The Context
the scenario in which the project operates
! Objectives and expected outcomes
aims and results of the project
! The Consortium
the composition of our project consortium
! …some interesting stuff we are doing
Connected to
Co-funded by the
European Support
Commission
within the ICT
Policy Programme
3. Europe’s
cultural
heritage
portal
30m records from
2,500 European
galleries,
museums,
archives and
libraries
Books, newspapers,
journals, letters,
diaries, archival
papers
Paintings, maps,
drawings,
photographs
Music, spoken word,
radio broadcasts
Film, newsreels,
television
Curated exhibitions
31 languages
Connected to
Co-funded by the
European Support
Commission
within the ICT
Policy Programme
4. The Context
The scenario in which the
project operates
Fashion is an important part of our European
Cultural Heritage.
A growing interest in Fashion content is
developing in a broader audience (not only
professionals and domain specialists).
Digitization and on-line access is fundamental in
allowing museums and archives to exploit their
holdings.
5. Challenges
and open issues
Many Fashion institutions, both public and private,
reconsidered the role of their archives as an
important resource. This led to new investments in
conservation and digitalization of their heritage,
but still some issues remains:
! Scattered access
! Lack of interoperability
! Rights issues
! Lack of exploitation strategies
6. Objectives and expected
outcomes
The main objective of the
Europeana Fashion Best Practice
Network is to build a thematic
aggregator on fashion, putting
emphasis on the quality, the variety
and granularity of content that will
be delivered to Europeana, and
producing a significant increase of
the fashion related content in it.
7. Aims and results of
the project
! aggregate 700.000+ digital
items of fashion content to
Europeana
! improve interoperability in the
fashion community
! create a specialised access
point for fashion content
! develop case studies for the
exploitation of fashion material
! build consensus and raise
awareness on best practices
8. The composition of our
project consortium
The Europeana Fashion Best
Practice Network will
encompass 22 partners from
12 European countries, which
represent the leading
European institutions and
collections in the fashion
domain.
11. The consortium
Public & Private
Europeana Fashion will ingest
content both from renowned public
institutions and private archives.
Institutions such as:
• Victoria and Albert Museum;
• Musée de la Mode et du Texile
at les Arts Decoratifs
• MoMu
• Museo del Traje
• Mude
The collections held by these
institutions represent, both in quality
and quantity, a strong percentage of
the world’s heritage on fashion.
12. The consortium
Public & Private
Private archives as
• Rossimoda one of the world’s most
complete shoe collection from the
seventeenth century to creations for Christian
Dior, Yves Saint Laurent, Emanuel Ungaro,
Givenchy, Fendi, Christian Lacroix, Kenzo,
and others
• Pucci and Missoni archives,
documenting 60 years of history of two of the
great fashion brands in all its aspects and
creative evolution
• Pitti Immagine an archive documenting
60 years of fairs, cultural events and projects
for fashion in collaboration with the most
important players in contemporary creative
research
13. The consortium
Public & Private
The actions of collecting,
cataloguing, preserving and
archiving the fashion object have
two entirely different purposes:
• to preserve, study and
exhibit [public]
• to use (and re-use) memory
and culture preserved in the
archives [private]
14. Europeana Fashion
Thesaurus
The Europeana Fashion project has
created a multilingual thesaurus in 11
languages, for fashion and fashion-
related concepts.
The thesaurus has been developed:
• as an aid for data entry
• as a knowledge base (open to
internal and external users)
• as a search enhancement tool
The Europeana Fashion Thesaurus is
based on the Art and Architecture
Thesaurus (AAT)
16. Rights management underpins
everything we wish to achieve for
Europeana Fashion.
That’s why we developed the IPR
best practice guidelines:
• Key to achieving project objectives
• Clarity for content holders
• Clarity for end users
Europeana Fashion
IPR guidelines
17. Social Media
! Facebook brings most people to the website
(3.300+ friends)
! Our Twitter community is active and fashion-
oriented (1.000 followers)
! Tumblr and Pinterest followers are highly
engaged (1.000+ followers)
! Museums and schools love reading our
newsletter (650+ subscribers)
18. Press
& Clustering Activities
! Coverage in major publications
(New York Times/International Herald
Tribune, Vogue)
! First International Conference
(Florence April 2013)
! Second International Conference
(London April 2014)
19. Tumblr Blog
A collaboration between the
Europeana Foundation and the
Europeana Fashion project.
Each month, this Tumblr will
showcase a different theme
curated by experts from the
fashion and cultural heritage
community.
http://europeanafashion.tumblr.com/
20. Setting up the collaboration
with Wikipedia
! We’ve set up a direct collaboration with
Wikimedia Chapters in various European
countries
! We are organising a number of so-called
GLAM-WIKI events around Europe
We plan to host at least 10 events in 8
countries starting from March 2013
21. What is an edit-a-thon
An edit-a-thon is “a scheduled time
where people edit Wikipedia
together, whether offline, online, or a
mix of both; typically focused on a
specific topic, such as science or
women's history” *
* https://en.wikipedia.org/wiki/Wikipedia:How_to_run_an_edit-a-thon
22.
23. Wiki loves FASHION
For Wikimedia these events bring:
• more and diverse content to the
encyclopedia;
• domain experts to contribute
knowledge;
• and hopefully new editors (skilled
Wikipedians)
24. FASHION loves back
For Europeana Fashion, there are several
good reasons to organise these events:
• they are meant as a mean of
promotion for Europeana Fashion;
• they improve public knowledge about
fashion history on Wikipedia;
• they offer context to the beautiful
materials we bring online;
• they connect different communities
and bring them together around a
shared passion.
25. What we have done
till now...
Seven edit-a-thons organised:
1. Nordiska Museet, Stockholm, 22
March 2013.
2. Centraal Museum Utrecht, 13
May 2013.
3. ModeMuseum Antwerp, 23
September 2013
4. Nordiska Museet, Stockholm, 12
November 2013
5. Museo Rossimoda, Strà, 14
November 2013
6. Israel Museum Jerusalem, 20
November 2014
7. Les Arts Decoratifs, Paris, 22
March 2013
30. Data ingestion workflow
• Each partner extracts data from his
own database
• Using an open source ingestion tool
(MINT) metadata are uploaded and
transformed in a common data
model (EDM-fp)
• Digital objects are uploaded into the
Europeana Fashion repository
