The document summarizes key information about the Istituto Luce historical archive. It notes that the archive contains 12,000 newsreels, 5,000 documentaries, 1,000,000 meters of film, and 3,000,000 photos documenting cinema from its beginnings through the 20th century. It also describes benefits that a partnership with YouTube could provide, including increased visibility, monetizing assets through advertising, tracking use of content online, and access to expertise in online audience engagement and infrastructure for video streaming.

1. ISTITUTO
LUCE
historical
archive
Cinema
Expert
Group
mee0ng.
Brussels,
28
November
2013
Inserted in the
UNESCO’s Memory of the World Register
for its universal value

2. L.U.C.E.
L’Unione Cinematografica Educativa
ISTITUTO NAZIONALE LUCE
ISTITUTO LUCE

3. 12.000
newsreels

4. 5.000
documentaries

5. 1.000.000
meters of film

6. 3.000.000
photos

7. Since
the beginnings
of cinema

8. Through all
The 20th century...

9. The New Renaissance
Report of the ‘Comité des Sages’

10. 70.000 videos
500.000 photos
www.archivioluce.com

11. 25.000
Views per month

13. 30.000 videos
youtube.com/cinecittaluce

14. 25.000
Views per month
1.000.000
Views per month
+
U
G
C

16. Which are the benefits of this partnership
• Instant increased visibility, worldwide
• Monetize access to our assets through a share on
advertising
• Ability to track use and misuse of our content on-line
• Access to know-how and best practices for building
audience and engagement on-line
• Zero costs on managing the video streaming
infrastructure
Digitisation is left out

17. Luce Cinecitta App

18. Cinecitta iTunes Room

19. ...and for your Christmas gifts

20. ...Thank you for your
attention, and now
go on with your
questions...