Frohlich framing4

www.dwrc.surrey.ac.uk
Framing the design
of new media experiences
David Frohlich
Digital World Research Centre
Monday 23 September 2013

The image and the frame

Digitization
The content and the platform
Music
Radio
TV
Film
Web
Photography
Performance
Game Print

The content and the platform

Music
Radio
TV
Film
Web
Photography
Performance
New content new platform
Digitization
Convergence
Game Print

E.G. Tangible Earth Globe
Shinichi Takemura ~2007

Question for this talk
• How do you understand and design
new media experiences?
• What are the dimensions of design and
how do they interact with each other?

Plan
• FRAME-work for characterising the design space
of new media experiences
• Example 1:
Audioprint experiences on the Audiophoto Desk
• Example 2: Live digital storytelling experiences
in the Collect Yourselves! system
• Answers to questions. More questions for the
conference…

Frame-work

Two perspectives
on new media experiences
• CONTENT: Media critics and theorists
New media content as a departure from old media
content and genres. ‘New media’ as more than the use
of a computer for distribution and exhibition
(Manovich 2001). Convergence terms – remediation,
intermediality, transmediality,etc (e.g Bolter & Grusin
2000, Gane & Beer 2008)
• PLATFORM: Multimedia technologists and HCI
specialists
The computer as an interactive medium
(e.g. Oren in Laurel 1990). Multimodality and the design
space of interfaces (Frohlich 1992). Interaction design
as a cultural practice (Balsamo 2011, Murray 2012).

New media UX as a wholistic activity
• Need to co-design the content and platform together
for a particular user group and context
• Technology as experience (McCarthy & Wright 2006)
• Technology as medium (Murray 2012)

Slot machine analogy

Frame-work…
Form Reason Audience Material Extent

Frame-work…
F R A M E

Example 1: Audioprint experiences
on the Audiophoto Desk

Music
Radio
TV
Film
Web
Photography
Performance
Digitization
Audiophotography
Game Print

The Audiophoto Desk
Frohlich, Clancy, Robinson & Costanzo 2004

Audiophoto desk
Material

Initial Audiophoto Desk design
Desk Personal
memory
Family &
friends
Domestic
audiophoto
Placement,
play-out
F R A M E

Audiophoto desk
Material exploration

Audiophoto desk
Self-contained
audio-photo
narratives work
well
Suggests new
Reason could
be oral history
capture

Audiophoto desk
Ambient
sounds can be
looped to
create musical
beats
Suggests
Extent and
Reason
changes

Audiophoto desk
Form exploration
“York audiophoto table”

Audiophoto desk
Form exploration
“Weegie”
Sketch by Mil Stricevic

Audiophoto desk
Material digression

Example 2:
Live digital storytelling experiences
in the Collect Yourselves! system

Music
Radio
TV
Film
Web
Photography
Performance
Digitization
Live Digital Storytelling
Game Print

Collect Yourselves!
Reunion game | Devising phase

Collect Yourselves!
Reunion game | Live group phase

Collect Yourselves!
Reunion game
Live group phase – colleagues (“6 months ago?”)

Initial Collect Yourselves! design
Laptop &
projector
Reunion Old
collegues
Personal
questions
Timed
matrix
F R A M E

Collect Yourselves!
Audience exploration – friends (“6 months ago?”)

Collect Yourselves!
Form and Extent exploration

Collect Yourselves!
Form and Extent exploration –future design?

Collect Yourselves!
Reason and Material exploration
DWRC bidding workshop ice-breaker exercise:
•What piece of work are you most proud of?
•What societal problem would you most like to
solve?
•What secret power do you bring to any team?

Answers to questions

F R A M E
How do you understand and design
new media experiences?

What are the dimensions of design and
how do they interact with each other?

how do they interact with each other? …DESK
Phone Literacy Neighbours News &
issues
Audiophoto
narrative
F R A M E
Square
table
Fun Students Camera-
phone pics
Snap game
Round
table
Community
memory
Neighbours
& visitors
Stories Trios
Desk Personal
memory
Family &
friends
Domestic
audiophoto
Placement,
play-out

how do they interact with each other? …CY!
Tablet Dinner
party
Friends Recent
news
Untimed
matrix
F R A M E
Tablet &
Projector
Ice-breaker Colleagues Work
questions
Random
matrix
Tabletop
display
Group
therapy
Clients and
therapist
Issues One round
Laptop &
projector
Reunion Old
collegues
Personal
questions
Timed
matrix

how do they interact with each other? …GLOBE
? ? ? ? ?
F R A M E
? ? ? ? ?
? ? ? ? ?
Globe Weather
map
Citizens &
politicians
Weather
data
Spin and
animate

More questions
… for the conference
• Are these the right dimensions of new media design?
• How do you evaluate new media experiences to find the jackpots
or sweet spots? How do you measure what ‘works’?
• Which comes first in FRAME? Are some dimensions more
important than others? How does this connect to user-centred
design?
• How do you document the design explorations and resulting
knowledge? Are ‘annotated portfolios’ a potential method?

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