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Going Open
The Perils and Promise of Open Source
Mark Madsen –June 26, 2008
www.ThirdNature.net




                 Attribution-NonCommercial-No Derivative
                 http://creativecommons.org/licenses/by-nc-nd/3.0/us/
The Short Version

    • The enterprise software market is in the
      midst of a major structural shift.
    • Open source is a change in the conduct of
      the market – it’s not about ideology.
    • If we understand why this is happening, we
      can figure out how to respond.
    • The firms that develop a strategy to deal with
      the new market realities will be the ones who
      make money.

                                                   Slide 2
June 2008                  Mark Madsen
Peril




                          Slide 3
June 2008   Mark Madsen
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI
Going Open: The Perils And Promise Of Open Source BI

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Going Open: The Perils And Promise Of Open Source BI

  • 1. Going Open The Perils and Promise of Open Source Mark Madsen –June 26, 2008 www.ThirdNature.net Attribution-NonCommercial-No Derivative http://creativecommons.org/licenses/by-nc-nd/3.0/us/
  • 2. The Short Version • The enterprise software market is in the midst of a major structural shift. • Open source is a change in the conduct of the market – it’s not about ideology. • If we understand why this is happening, we can figure out how to respond. • The firms that develop a strategy to deal with the new market realities will be the ones who make money. Slide 2 June 2008 Mark Madsen
  • 3. Peril Slide 3 June 2008 Mark Madsen