1. Rachel Karlan
Carrlyn Kiser
3rd period
1/30/13

2.  Target Market
• males from the age of 15-45 years old.
• bring their accompanying families.
• consider these men to have average incomes from
middle to high class.
• secondary target market
• females aging from 25-40 years old

3.  Portland, OR  Average Income:
 Total Population: ▪ Oregon- $46,816
▪ Portland- $38,000
▪ Oregon- 3,871,859
▪ Portland- 593,820  Average Age:
▪ Female: ▪ Oregon-36.3
▪ Oregon- 50.5% ▪ Portland-35.9
▪ Portland- 50.5%
▪ Male:
▪ Oregon- 49.5%
▪ Portland- 49.5%

4.  Professions:  Local Media
 Portland-  Newspaper
▪ Parametrix ▪ The Oregonian
▪ Portland Teachers Credit Union  Television
▪ Schwabe Williamson & Wyatt ▪ KATU
▪ Hardland Financial Solutions ▪ KOIN
▪ Portland General Electric ▪ KGW
 Oregon-  Radio
▪ Advanced Manufacturing ▪ KOPB-FM
▪ Clean Technology ▪ KUPL-FM
▪ Forestry and Wood Products  Crime Statistics
▪ High Technology
 Portland-31,695 annual
▪ Outdoor Gear and Apparel crimes
 Oregon- 125,083 annual
crimes

5.  Entertainment/ attractions
 Oaks Amusement Park
 Pittock Mansion
 Oregon Holocaust Memorial
 Rose Garden Arena
 Cooperate Sponsors
 Jama Software
 Consumer Cellular
 Nationwide Security Solutions
 FoodGuys
 Anvil Media

6.  We selected Portland, Oregon for our city
because…
 there is no professional football team here.
 The area is very well populated and according to our
target market
▪ it would benefit the city greatly.
 increase the tourism and bring many more people to
the city.
 Portland area consisting of mostly trees
▪ it wouldn’t be difficult to build a football arena for the
Oregon Knights here

7.  Player:  Player:
 Matt Ryan  A.J. Green
 Position:  Position:
 QB  WR
 Team:  Team:
 ATL Falcons  Cincinnati Bengals
 Salary:  Salary:
 $11.5M  $1.27M
 Years of Contract:  Years of Contract:
 2012  2012

8.  Player:  Player:
 Darren McFadden  Brandon Marshall
 Position:  Position:
 RB  WR
 Team:  Team:
 Oakland Raiders  Chicago Bears
 Salary:  Salary:
 $5.56M  $9.3M
 Years Of Contract:  Years Of Contract:
 2012  2012

9.  Player:  Player:
 Marshawn Lynch  Brandon Pettigrew
 Position:  Position:
 RB  TE
 Team:  Team:
 Seattle Seahawks  Detroit Lions
 Salary:  Salary:
 $4M  $1.062M
 YOC:  YOC:
 2012  2012

10.  Player:  Player:
 Tony Romo  Garrett Hartley
 Player:  Position:
 QB  Kicker
 Team:  Team:
 Dallas Cowboys  New Orleans Saints
 Salary:  Salary:
 $9M  $700,000
 YOC:  YOC:
 2012  2012

11.  Player:  Player:
 Matt Schaub  Greg Little
 Position:  Position:
 QB  WR
 Team:  Team:
 Houston Texans  Cleveland Browns
 Salary:  Salary:
 $4.4M  $476,200
 YOC:  YOC:
 2012  2012

12.  Player:  Player:
 BenJarvus Green-Ellis  Dewayne Allen
 Position:  Position:
 RB  TE
 Team:  Team:
 Cincinnati Bengals  Indianapolis Colts
 Salary:  Salary:
 $800,000  $390,000
 YOC:  YOC:
 2012  2012

13.  Defense Team Name
 Chicago Bears

14.  Franchise Name and Explanation
 Portland, Oregon Knights
▪ We chose the Oregon Knights because
▪ A knight is a resemblance of fighting men and that’s what our
boys do best.
▪ Knights can plow through anyone in their way.
▪ It is easy to say and original!
▪ We are the only NFL team with a logo of a knight which makes
the Oregon Knights something special.

15.  Team Colors
 Team Logo
 good representation of our team and their
qualities
 The sword under the knight is a symbol of their
ability to fight until the end and never give up.
 The font chosen shows how official and serious
about winning the Oregon Knights are!

16.  Team Mascot
 Nicky The Knight
▪ he is a fighter and can push his way though anyone.
▪ Everyone loves the red and black?!
▪ He is one heck of a guy and isn't afraid
to push people put of his way to WIN!

17.  Team Uniforms
 Home: Away: Practice:

18.  Helmet: Cheerleading:
Home Away

19.  Business Cards

20. Design-
 Location The Oregon Knights stadium will resemble
the Mercedes-Benz Superdome in
Louisiana. Based on the weather patterns,
it’s smarter to have a completely covered
dome since the cold weather will affect the
players and the game. This will be a multi-
purpose dome because of the variety of
sporting events and concerts that can be
held in such a huge dome and the cost will
be much less if it’s being split up between a
few different companies.

21.  Interior Physical Design
We will have another
concession stand called
Ryan’s wings and things. This
smaller sit down/ take to your
seats food vendor is named
after Matt Ryan because of all
his major accomplishments
and sponsorship opportunities
brought forth through him.

22.  Product Licensing –
 Jerseys, hats, team apparel, flags, tailgating
items, miniature mascots, team posters, signed
footballs, blankets, and accessories

23.  Ticket Sales
 We will sell our tickets through several online
ticket sales companies such as Stub hub and
Ticketmaster.
 They will also be sold at the gate on game day.
 Advanced ticket sales
▪ We will start selling season tickets near the end of April
▪ All other advanced tickets will be sold from June through the first
week in September.
▪ If you were to purchase season tickets in the advanced ticket
sales months, there will be a 20% of discount from the original
yearly season ticket price.
▪ First come, first serve. That’s our policy.

24.  Forms of Payment
 Payment can be made online through credit card
 at gate with exact cash or credit card.
 Ticket Prices
 Ticket Design

25.  Trading Cards

26.  Advertising
 Print Ads appear several times throughout
▪ Magazine Oregon’s Lifestyle magazine.
▪ Transit
▪ Newspaper
Appear on 27 out of the 32 busses
running in and around Oregon
front page of the sports section of
Oregon’s Way newspaper

27.  Advertising continued
 Radio Broadcast
 The radio broadcast will be heard on all Oregon sports AM
channels and on the classical rock and pop music stations.
(45 seconds) $3,000
▪ 4 seconds of The Knights theme song
▪ Fans cheering and shouting for the Knights
▪ In a loud, deep voice, “Are you ready for some Knights
footballllllllll?”
▪ Background gets silent
▪ Loud deep voice, “Better get out your black and red gear because
its Knights season in the dome! Head out to the dome this Sunday
for some fantastic football and a great night! Buy your tickets online
or call, 995-678-8265, NOW!”
▪ 4 seconds of knights theme song to end

28.  Advertising Contd.
 Online ad
▪ This advertisement will appear on the sidebar of
facebook.com, yahoo.com, and the link will be on
google’s sidebar. Each click will cost $2. Meaning, every
time someone clicks on the sidebar, we owe that
company $2.

29.  Endorsement
 Our selected event is Thanksgiving on the field for
the less fortunate on November 25.
▪ impact out community greatly by helping and
supporting these individuals
▪ The Knights football players will run this event
▪ provide activities for the children along with signed hats, jerseys,
etc.
▪ Plenty of food will be provided at this event.
▪ Anything and everything related to thanksgiving food will be
there provided by local restaurants.

31.  Sponsorship
 Hilton hotel Corporation and all of its branching
hotels
▪ it gives fans, players and team members a place to stay when
the game is home or away.
▪ The hotel rooms would be discounted as well as have events
at the hotels.
 Having this as our sponsor would accommodate
parking, transportation through car services through
each hotel to the games and somewhere to stay.
 The Hilton hotels will sponsor food from their
restaurants for our Thanksgiving Day on the field.
 The Hilton sign will be shown all around the stadium
and have its symbol on the scoreboards.