Andrew Kofman

1. FANTASY SPORTS FINAL PROJECT
Created by: Andrew Kofman
Period: 3rd

2. Project Layout
• Marketing Research- CITY [Slides 3-7]
• Marketing Research- PLAYERS [Slides 8-13]
• Product Planning- BRANDING [Slides 14-21]
• Marketing Research and Financing [Slides 22-24]
• Distribution- TICKET SALES [Slides 25-27]
• Promotion [Slides 28-]

3. Target Market
• Demographics
– Gender: Male and Female
– Age: 8 to 65
– Income Level: ≈$52,067
• Psychographic Statement
– Attitudes: Positive, Hard Workers.
– Lifestyles: Family Oriented, Middle Class neighborhoods.
– Beliefs: Catholic

4. Selected City
• Geographic Location
– Carson City, Nevada, USA
• Details
– Population: 55,439
– Average Income: $27,568
– Average Age: 39
– Primary Professions: + Accounting
+ IT
+ Financial Analyst
– Primary Industries: Automotive Parts
– Local Media: + TV: KNPB, KOLO, KRNV, KTVN
+ Radio: KDOT, KKOH, KNEV, KUNR, KWYL
– Crime Stats: Murder: 0 Rape: 1 Robbery: 20 Assault: 141

5. Entertainment & Attractions
• Museums
– Nevada State Museum
– Nevada State Railroad Museum
– Capitol Complex
– Governor's Mansion
– Bowers Mansion Museum
– Children's Museum of Northern Nevada
– Warren Engine Co. No. 1 Museum
• Restaurants
– Red's Old 395 Grill
– Basil
– Duke's Steakhouse
– Adele's Restaurant & Lounge

6. Corps. & Sponsors
• 5 Corporations
– Concept Automation Systems
– Travelgrove, Inc.
– The Bed Wedge Company, Inc.
– Lessinger Enterprises
– Firewood Department

7. Reason For Choice
• Explanation
I chose Carson City as the home of my team is because of its cozy hometown
feel. Though it is the capital of Nevada, it has a rather small and close knit
population. Many of the people in Carson City know each other and therefor
our team has a free source of advertisement… The people. Say one person
says, “Hey did you go to the Condors’ game last night? They were amazing.
You should check them out.” That is a way of spreading the word of about the
team. Plus since Carson City and Nevada in general doesn’t have any sports
teams, the people will be excited about this new change.
Carson City is home to many historic museums and homes and are a
great family attraction. The revenue that this team could bring in would be
rather high. As of right now, Las Vegas is the biggest attraction in Nevada
followed by the peaceful city of Reno. By adding a sports team to Carson City,
it would boost the amount of tourists come to the city as well as benefiting
Nevada as a state.

8. Players
• Players
– Matthew Stafford (QB)
• Team: Detroit Lions
• Salary: $10.5 million
• Contract: 6 years
– Ray Rice (RB)
• Team: Baltimore Ravens
• Salary: $2 million
• Contract: 5 years

9. Players
• Cont.
– Adam Vinatieri (PK)
• Team: Indianapolis Colts
• Salary: $2.7 million
• Contract: 3 years
– Tony Gonzalez (TE)
• Team: Atlanta Falcons
• Salary: $3.9 million
• Contract: Free Agent

10. Players
• Cont.
– Reggie Wayne (WR)
• Team: Indianapolis Colts
• Salary: $1 million
• Contract: 3 years
– Hakeem Nicks (WR)
• Team: New York Giants
• Salary: $750,000
• Contract: 5 years

11. Players
• Cont.
– Tim Hightower (RB)
• Team: Washington Redskins
• Salary: $1.2 million (2011)
• Contract: Free Agent
– Jermaine Gresham (TE)
• Team: Cincinnati Bengals
• Salary: $690,200
• Contract: 5 years

12. Players
• Cont.
– C.J. Spiller (RB)
• Team: Buffalo Bills
• Salary: $852,900
• Contract: 6 years
– Jeremy Maclin (WR)
• Team: Philadelphia Eagles
• Salary: $993,200
• Contract: 5 years

13. Players
• Cont.
– Christian Ponder (QB)
• Team: Minnesota Vikings
• Salary: $836,800
• Contract: 4 years
– Rob Bironas (PK)
• Team: Tennessee Titans
• Salary: $2.85 million
• Contract: Free Agent

14. Why the Name?
• Franchise Name
– Carson City Copperheads
• Explanation
– According to CATSEYE PEST CONTROL® (a local pest control service),
approximately 127,000 Copperheads call Carson City their home.
Though most tend to stay in their habitat, some do make their way
into residents’ homes. Therefore, the Copperhead is somewhat a
feared and aggressive animal. Giving this name to my football team
symbolizes that the team is aggressive and should be feared by its
opponents.

15. Why the Colors?
• Team Colors
– White, Light Green, and Dark Green
• Explanation
– The color is used to represent the color of the venom that the
Copperhead releases when attempting to kill its prey. It also
symbolizes the eco-friendly nature of the team. We will attempt to
leave a small carbon footprint in the environment from an
environmentally friendly stadium to uniforms made from recycled
materials.

16. Why the Logo?
• Team Logo
• Explanation
– The logo clearly displays a snake which can quickly be associated with
the team name.

17. Why the Mascot?
• Team Mascot
– Cody The Copperhead
• Explanation
– The reason for this mascot is simple. He looks aggressive to the adults
yet has friendly personality and a childish name to appeal to kids. He
is a fun loving, team crushing snake who enjoys spending time with
the fans.

18. Uniforms
• Uniform Designs
PRACTICE
HOME
AWAY

19. Helmet
• Helmet Design

20. Cheerleader
Uniforms
• Cheerleader Uniform Designs

21. Business Card
• Manager’s Business Card

22. Location
• Stadium Site

23. Stadium
• Exterior

24. Stadium (cont.)
• Interior

25. Ticket Sales
• Forms of Accepted Payment
– Credit/Debit Cards:
• Visa®
• MasterCard®
• Discover®
• American Express®
– NO CHECKS WILL BE ACCEPTED.
– Cash payments are accepted, but $50 and $100 bills may be rejected if
assumed to be phony.

26. Ticket Sales (cont.)
• Places to Purchase Tickets
– Ticket Booths at the stadium.
– Ticket Kiosks outside of the stadium.
– Licensed online vendors:
• TicketMaster.com
• TicketCity.com
• LiveNation.com

27. Ticket Design
• Design

28. Print Ad
• ESPN Magazine Print Ad

29. Broadcast Ad
• Radio Ad
– Hey, NFL fans. Tired of seeing your favorite NFL teams on TV. Well now
that will be coming to Cason City because we now have an NFL team
here in Carson City. That’s right… The Carson City Copperheads. So
come on down.

30. Online Ad
• Internet (Pop-Up) Ad
CLICK HERE TO CLICK HERE TO
VISIT OUR SITE BUY TICKETS
NAVADA’S FIRST TEAM

31. THE END