Nik and Brody

2.  Target Market: We are looking for an age group of
males that are 20-50 years old.
 We want males because they will spend money on
drinks and they just like football more than
females.
 Our general income level will be above 50,000
dollars a year to attend games regularly.
 The climate will be nice summer and spring and
colder football weather during fall and winter.
 Also a new location would be good for the NFL
because there would be no competition.

3.  Psychographic- we will not discriminate
against different religions all are welcome to
come.
 We want a group of people who love football
and the games.
 This will bring a fresh atmosphere to the game.
Also it will build a strong fan base.
 Our research has showed us that the heart of
the USA has the biggest fan base.

4.  Product benefit-not only will this help the
economy become more sound,
 but also it will be a huge entertainment factor.
People in the heart of the United States often
have nothing to do.
 This will change all that forever, People will
come from all over the state to watch their own
national football team.

5.  Secondary market- The secondary target
market we are going after is women and
children.
 They are secondary because most women’s
favorite entertainment is not football.
 Now for the kids they have no decision if they
can go to the game or not, it is all up to their
parents taking them.
 We still can’t ignore them though. We will treat
them just as good as any other customer they
are just not our main focus.

6.  Geographic location – we are going to place the
stadium in the heart of Nebraska in a county
called Billings it has over 100,000 people in this
place alone.
 We are not only going to take all Nebraska as
our fans, but also other states around them.
 We believe we can do this because there are
almost no NFL teams around Nebraska so we
believe we can take over.
 We will start a revolution in the heart of
America.

7.  TV
 T.V. KFLX TV 4 is Fox
 T.V.KOLN TV 10 ABC
 Newspaper
 Lincoln Journal Star
 Neighborhood extra
 UNL Daily Nebraskan

8.  Crime index is 79 (100 is the safest possible )
 One of safest locations in America
 Rated one of best places to raise a family

9.  Cornhusker state industry
 Garner industry
 Motion industries
 Nebraska industry
 Good will industry

10.  58,000 without taxes taken out
 Female 33.77
 Male 31.45
 Median 31.9
 Primary profession is a teacher

11.  Nebraska football games
 Clubs and bars
 Amusement parks
 Busch Gardens
 Island Oasis
 Fine dinning
 Lazol's Brewery
 Misty's Steakhouse & Brewery
 Vincenzo's Ristorante
 Carmelo’s bistro rated best restaurant in Lincoln

12.  FedEx
 Sams Club
 Lincoln Industries
 Molex, Inc
 KPMG

13.  262,341
 Males make up 49.81% of the population,
Females make up 50.19%
 Males and females under and over the age of
21 are 69% of the population
 Males and females between the ages of 45 to 54
12.6% of the population
 Males and females between the ages of 65 to 74
5.23% of the population

14.  Alex Smith
 Position- Quarterback
 Team- San Francisco 49ers
 Statistic- Has thrown 8 tds this year (2012)
 Salary & Contract- $16.5 million (2015)

15.  Arian Foster
 Position- Running Back
 Team- Houston Texans
 Statistic- Career Rushing Yards is 3629
 Salary & Contract- $40.3 Million(2017)

17.  49ers

18.  Franchise name:
 The name of our franchise is the Lincoln
Wildcats.
 The reason we chose the name is because since
there is no other team in the league with this
name it is easy to remember.
 Also it is catchy and people will never forget it.
 On top of this our logo will cause intimidation
throughout the league

19. We chose these colors because they are bright and vibrant
and will catch the eye of the fans

21.  Our logo shows an intimidating picture of a
wildcat.
 We chose it to be black and white because we
feel these are the two most powerful colors.
 It is also a very unique logo nobody has
anything like it.

23.  The name of the mascot is Willy the wildcat
 Willy the wildcat attends every home game.
 He will be located on the sidelines with the
cheerleaders keeping the crowd entertained,
and pumping them up in key situations.
 He will be an instant crowd favorite.

28. Lincoln Wildcats
3718 O Street
Bill Johnson
Public Relations Director
Bill.Johnson@LincolnNE.com
111-222-3333

31.  The name of our stadium is Bud Weiser Park
we chose this name because we have been
heavily sponsored by this company throughout
the whole process of opening the new stadium.
 We now have a contract with this company
and will predominately serve this through the
entire park.

34.  Gloves
 Jerseys
 Finger
 Cups
 Shoes
 Shirts
 Bags
 Jackets
 Hats
 Bobble head

36.  Our policy on refunds is if you buy the ticket it is
yours, and you will not get a refund on the ticket.
 If the weather prohibits the play of the game one
night, you will be fully reimbursed, and for the
inconvenience we will give you half off on the next
game.
 Our tickets will be on sale starting 2 months before
the season. All games will be open to get tickets,
this will let people plan ahead to what game they
want to go to.
 We will have a 5 percent discount on those who
but at least a week previous to the game.

37.  The only forms of money that will be accepted
at the game are cash and credit.
 We will sell our tickets a variety of ways.
 We will use the internet, vendors and sales
personnel to sell, and will call.

38.  We will have a stuewerdeist at each section of
the field so if there are any complaints they can
bring it up to them and they will help it get
resolved.
 Although, if the complaint is not a valid one,
they will be asked to go back to their seats and
enjoy the game.
 The only forms of money that will be accepted
at the game are cash and credit.

40.  The top section will range in pricing from 20 to 30
dollars
 The middle section will range anywhere from 60 to
110
 Field level will range anywhere from 120 to 200
 Our strategy for ticket sales is to get it out on the
web and on TV commercials.
 We believe this will attract buyers from every age
of life.
 Our breakeven point will be having at least 50
thousand fans at this point based on statistics we
will break even on money.

44.  Our magazine ad will appear in sports
magazines such as sports illustrated

45.  Our outdoor ad will be in local areas for fans to
see

46.  *music playing* (wildcats fight song- 20 seconds)
 *background is continuous of screaming energetic fans*
 “then have a singer come on to sing the song are you ready for
some football?”
 *after song will have talks to fans getting ready for the game*
 “then we will have are all star running back Arian foster come
out and take some questions in about him …”

47.  Our online ad will appear on many websites

48.  The Lincoln wildcats chose addidas to be one
of our sponsors
 They will be able to provide us with gear and
uniforms
 The addidas brand will be promoted the whole
game.
 Also advertised by being worn by the players

49.  The player we will endorse is rob Gronkowski
 He is well known for his unbelievable play
around the league
 He is a veteran tight end with a lot of power
 He will be marketing the team jerseys
 It will be great for the addidas company to
have him as the face of the company