The document shows data on post types and engagement for a company's social media accounts over 4 weeks. It tracks the most viewed and least viewed post types by day of the week and time of day, including posts about culture, industry, products, talent, news, and the company. It also lists different post formats like images, videos, quotes, and their potential sharing platforms. Finally, it outlines various types of content the company can share, such as news, guides, case studies, reviews, events, Q&As, interviews, and more.
3. WEEK 1 CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 2 NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 3 CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 4 NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
4. WEEK TIME MON TUE WED THUR FRI SAT SUN
WEEK 1 MORN CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
EVEN NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 2 MORN CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
EVEN NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 3 MORN CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
EVEN NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
WEEK 4 MORN CULTURE INDUSTRY PRODUCTS TALENT NEWS
LOW VIEW
POSTS
HIGH VIEW
POSTS
EVEN NEWS COMPANY TALENT PRODUCT CULTURE
LOW VIEW
POSTS
HIGH VIEW
POSTS
5.
6. Advert X X X Internal
Quotations X X X X
Brainyquote.co
m
Whitepaper X X X X X
Executive Speak
/ Blog
Infographic X X X X X
Pinterest /
Google
Pictures X X X X X X
Events /
Branches
Video X X X X X X YouTube
Slides X X X X X Slideshare
Polls X X
Polldaddy /
Surveymonkey
Events X X Eventbrite
Webinars X X X Webex
Podcast
Company
Website
Testimony X X
Customer /
Employee
7. COMPANY
NEWS
HOW TO
GUIDE
CASE
STUDY
PRODUCT
REVIEW
TOP 5 / TOP 10
LISTS
POLL / SURVEY
COMPANY
GOALS
LIVE EVENT
STATUS
EXECUTIVE
Q&A
EXECUTIVE
INTERVIEW
CONTESTS GUEST POSTS
SLIDESHARE STATISTICS
COMPANY
AWARDS
INDIVIDUAL
ACHIEVERS
CARTOON FUN FACTS
PICTURES VIDEOS QUOTATIONS
FINANCIAL
EDUCATION
CUSTOMER
SUCCESS
FESTIVALS
WORLD /
LOCAL EVENTS
INFOGRAPHIC CELEBRATIONS WHITEPAPER PODCAST WEBINARS