There are billions of web pages on the internet, making finding accurate information challenging. When searching, it is important to consider the trustworthiness of the website and author. Popular search engines like Google, Bing, and Yahoo can help locate information, with Google being best for general searches. Keywords are critical for search engines to understand the topic and provide relevant results. The document provides an example of using Google to research an athlete, answering questions about their name, age, birthdate, education, team, and birthplace in a new online post.