Samsung is a South Korean multinational electronics company with over 344,000 employees. It produces a wide range of products including chemicals, consumer electronics, components, medical equipment, ships, and telecommunications equipment. Samsung also offers various services. It began in 1938 selling rice and sugar and has since grown to become a global leader in smartphones, smart TVs, and other technology. Samsung spends over $400 million annually marketing its Galaxy smartphones and uses advertisements that compare its products favorably to competitors like Apple. With 50,000 researchers, Samsung has become one of the largest companies in the world by revenue.

1. SAMSUNG
By :
@mryousiff
Inspire the World , Create The Future

2. The “Three Stars” or as known as “Samsung”
They produce, chemicals, consumer electronics, electronic components, medical
equipment, precision instruments, semiconductors, ships, and telecommunications
equipment.
They also offer services such as advertising, construction, entertainment, financial
services, hospitality, information and communications technology services, medical
services, and retail.
Samsung has more than 344,000 employees.
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Introduction

3. Sam-sung in Korean means three stars, which was meant to Buying the main
principles that by it he established his company for which:
To be great.
To be strong.
To remain forever.
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Introduction

4. • Remain Global Leader in
smart phone market
• Increase Market Share
Business
Objectives
• Spread Awareness
• Amplify Relationships
• Establish New Relationships
Marketing
Objectives
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Company Objectives

5. Samsung beginning was different from anything
we expected, it began in 1938 when Byung Chul
Lee established a shop to sell rice and sugar he
called it (Sam – Sung).
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From rice and sugar industry to the future!
History of the company

6.  In 1969 Samsung started manufacture of TVs, washing machines and refrigerators.
 In the 80's Samsung Electronics merged with Samsung Telecommunications which
gave more success.
 In 1993 it became the leader in LCD industry.
 To date, Samsung are still in the world's best technology providers creating superior
products and services.
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History of the company

7.  Some of the famous names associated with the company are :
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Smart TV
Galaxy S1-4 Galaxy TabGalaxy Note
Sanyung Car Laptops
Brand names

8. Samsung Organizational Chart (2012)
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Company Structure

9. Inspire the World , Create The Future
Who are it’s
customers ?
Individuals Companies Governments
Who are the main
competitors ?
Apple Company
Smart Phones
Sony Company
Smart TV
•Is the market growing or decline ?
The market now in the growth , for several reasons :
1. the sales rapidly rising .
2. the profit rising .
3. the cost of Samsung products it’s average cost per customer .
4. the penetration strategy in prices .
5. build intensive distribution .
6. keep updating .
7. upgrading their products .
Market

10. Inspire the World , Create The Future
How does it advertise its product / service ?
 Samsung used a smart advertisement strategy based on people.
 Focusing on the unique features in their products and how people can use them .
 The advertisements make fun of Apple products .
 They show Galaxy users being superior and more 'cool' while showing Apple users as the
'dump people'.
 These advertisements made huge impact.
 Samsung spent over $400 million to market its Galaxy products ,
This was more than any other competitor.
Marketing

11. Inspire the World , Create The Future
 Samsung includes 50,000 researchers .
 Samsung group includes several major companies , And some of these are :
 Samsung electronics .
 Samsung heavy industries .
 Samsung engineering and Samsung C&T .
 Samsung motors .
 Samsung profit only in 2010 exceeded 220 billion dollars .
 if we consider Samsung as a country it will be ranked No. 35 in the world’s largest
economies, according to 2006 statistics.
 The profit of this company outweighs the profit of Microsoft, Google and Apple together!!
Interesting fact

12. Thanks
For giving your time to watching my presentation
Yousif Mohammed