Why Social Media Matters
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This presentation was created as an assignment for class. The goal is to educate a hypothetical client on the benefits of social media.
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Why Social Media Matters
- 1. Word Art Courtesy of Tagxedo
- 2. Why is social media influence important for you and I?
- 3. Great Expectations • We want to participate in the news that we consume • We want to share information, not to have it fed to us
- 4. Everyone Has A Voice
- 5. 2009 Iranian Protests Newsha Tavakolian/Polaris, for The New York Times
- 6. Trust
- 7. Reddit.com 1. Internet Magnifying Glass 2. Collaborative 3. New ideas 4. Human Flesh Search 5. Expert Opinions
- 8. How can social media help you build your brand?
- 10. Public Engagement • Choice • Relevance • Participation
- 11. Transparency
- 12. Brand Building
- 13. Spreadfast 2012 Social Engagement Exam
- 14. Social Media allows us to…
- 15. • Find content that is interesting/relevant to us • Collaborate with like-minded individuals and experts • Operate with transparency and garner trust • Reach a larger customer base faster than ever before
Editor's Notes
- http://www.tagxedo.com
- ReferencesSKOLER, M. (2009). Why the News Media Became Irrelevant--And How Social Media Can Help. Nieman Reports, 63(3), 38-40
- Social media gives individuals a way to speak up
- Election Day- Iranian officials shut down all text messaging services and block websites such as Facebook and other social media outlets. Rather than decreasing after this ban, social media activity (blogs, Facebook, Twitter, etc.) increased in IranIranian people use proxy servers to skirt around Governmental restrictionsWithout social media, the world would have never been able to follow the events in IranReferencesNewshaTavakolian/Polaris, for The New York Time (2009, June 15). Social Networks Spread Defiance Online. New York Times Online- Middle East. Retrieved January 13, 2013, from http://graphics8.nytimes.com/images/2009/06/16/world/middleeast/16media_600.jpg
- Thanks to social media sites like Facebook, Twitter and Reddit, most of the information that individuals receive comes from our friends and networks. (Skolker)Many individuals, especially the younger generation, do not feel that their voice is being heard by media outlets and companies alike. (Skolker)Individuals expect transparency from their politicians, media outlets and companies alike. (Harper)ReferencesHarper, R. A. (2010). The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations - Student Pulse. Academic Articles. Online Academic Journal - Student Pulse. Retrieved January 11, 2013, from http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact-on-journalism-and-news-media-organizationsSKOLER, M. (2009). Why the News Media Became Irrelevant--And How Social Media Can Help. Nieman Reports, 63(3), 38-40
- Reddit helps to expose internet content that would otherwise go unnoticed and unsharedThe site gives users the opportunity to participate in discussions with other, like-minded peopleThrough collaboration, users are able to generate, grown and expand upon ideas and projectsLarge groups of individuals can collaborate to uncover information on a specific person or topic such as tracking down the birth family of an adopted Redditor or helping to find an obscure videoAmong the several million Reddit users are a multitude of highly-trained experts and well-respected thinkers and celebritiesReferencesBlueGlass Blogger (2012, February 2). 19 Reasons Why Reddit Might Be the World's Most Influential Website. BlueGlass -> a remarkable digital marketing agency. Retrieved January 13, 2013, from http://www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/
- Consumers want to choose what they read and when they read it.Consumers want content that is interesting and relevant to themThey want to be able to participate in and comment on what’s going on around them
- There was no national coverage in Iran during the 2009 protests. Without social media, the entire situation would have been covered up.Social media allows companies the opportunity to operation with a certain level of transparency, which will in turn increase consumer trust in the company.ReferencesNewshaTavakolian/Polaris, for The New York Time (2009, June 15). Social Networks Spread Defiance Online. New York Times Online- Middle East. Retrieved January 13, 2013, from http://www.nytimes.com/2009/06/16/world/middleeast/16media.html
- Social media afford businesses an inexpensive way to get their message, product or service out there
- ReferencesSpreadfast (2012, December 21). Social Engagement Exam | Social Media Today. Social media news, strategy, tools, and techniques | Social Media Today. Retrieved January 13, 2013, from http://socialmediatoday.com/1101891/social-engagement-exam