Viral Marketing has been becoming a 'dream' for every marketer, everybody knows there are no particular formulas to make it. But I believe there must be some preparation to make it NOT to fail
2. Viral marketing is an idea that spreads and that
while it is spreading actually helps market your
business or cause
- Seth Godin -
Monday, July 22, 13
5. KNOWYOUR AUDIENCE
“your product may not naturally be contagious, but
understanding why people talk and share can allow
you to create a campaign”
- Jonah Berger -
Monday, July 22, 13
6. WHYTHEY’LL SHARE?
They love social currency
“If a piece of content makes people seem smart,
they’re more likely to share it with their friends.”
- Jonah Berger -
Monday, July 22, 13
7. THEVIRAL HOOK
People don’t engage with each other to exchange viruses.
People exchange viruses as n excuse to engage with each other
Monday, July 22, 13
22. &
Make it easy to share Restrict Access
DOS DON’TS
Monday, July 22, 13
23. &
Make it easy to share Restrict Access
Create content that makes
people react
DOS DON’TS
Monday, July 22, 13
24. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
DOS DON’TS
Monday, July 22, 13
25. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Define the purpose
DOS DON’TS
Monday, July 22, 13
26. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Define the purpose Disappear after going viral
DOS DON’TS
Monday, July 22, 13
27. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Define the purpose Disappear after going viral
Respond to comments
DOS DON’TS
Monday, July 22, 13
28. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Define the purpose Disappear after going viral
Respond to comments Get upset over negative
comment
DOS DON’TS
Monday, July 22, 13
29. “It’s like a batting average in baseball; no one hits
a home run every time. But it’s also not luck. By
understanding the science of word of mouth, you
improve your average.”
- Jonah Berger -
Monday, July 22, 13