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Lesson Thirteen Writing Email
 
Email Electronic Mail The Internet is compiled of many different applications:  Email takes up the most space and used more frequently than any other application on the internet.
Email Each email address has a certain server that it is sent to, and that server takes the message and sends it out through the internet to the recipient
Question: Approximately how many emails are sent each day around the world? A. 24 million  B. 400 million C. 31 billion  D. 62 billion
Answer According to a CNN article, in 2001, the International Data Corporation (IDC) predicted the number of emails sent each day would exceed 36 billion by 2005. But in 2003, the IDC reported that 31 billion emails were already being sent daily, and they expected the number to double by 2006.
Approximately 62,000,000,000  emails are sent each day.
Form  and  Content Teaching email is difficult because there are not many set rules.  There are certain conventions that many people follow, but there is also a lot of room to diverge from convention.
Form  and  Content The form and content of email is very similar to letters, so we will be able to apply most of the knowledge that we already have. In other words, you already have a good knowledge base from which to start.
Form  and  Content However, there are some differences between email and letters in terms of form and content  because the medium of email allows us to perform special tasks that are simply not possible with letters.
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Parts of  Email Body Signature Closing Greeting From To Date Subject
Parts of  Email Subject From Body Greeting To Date CC
Parts of  Email Body Signature Block Attachments
[object Object],[object Object],[object Object],[object Object],[object Object]
1.  The computer does it automatically
[object Object],[object Object],[object Object],[object Object],2. Conventions of email
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],required optional optional required automatic automatic
Parts of  Email 7. Opening 8. Body 9. Closing 10. Signature Block 11.  Attachments optional optional optional optional required
Form  and  Content Compare the following sample with your knowledge of business letters.
 
 
 
 
 
Form  and  Content Compare the following sample with your knowledge of personal letters.
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[email_address] [email_address] Birthday Wishes! Mr. Simoneaux, I just wanted to wish you a happy  and let you know that I bought you a new car as a present.  You can pick the keys up tomorrow! Take care, Michael birtday birthday
Email  Etiquette How do I compose an email to someone I don't know? There are a few important points to remember when composing email, particularly when the email's recipient is a superior and/or someone who does not know you.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object]
Email  Etiquette What are some guides for continuing email conversations? 1.  Once you have exchanged emails with a person on a given subject, it is probably OK to  leave greetings out  of your follow-up emails.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Email  Etiquette What sorts of information shouldn't be sent via email? Most people do not realize that email is not as private as it may seem. Without additional setup, email is not encrypted; meaning that your email is "open" and could possibly be read by an unintended person as it is transmitted to your reader.
Email  Etiquette What sorts of information shouldn't be sent via email? Avoid sensitive information that could be potentially damaging to someone's career and/or reputation, including your own.
Email  Etiquette What sorts of information shouldn't be sent via email? Beyond email's general lack of security and confidentiality, your recipient can always accidentally hit the Forward button, leave her email account open on a computer, or print and forget that she's printed a copy of your email.
Email  Etiquette What about sending attachments? The ease of transmitting files to a particular person makes email very attractive.  However, there are some guidelines you should follow:
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Writing   Assignment Write a business email in reply to the business letter that you wrote last week. Due via email before our next class.
Writing   Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Two You work in the Public Relations Department at Nike and you must respond to a letter that you just received from concerned citizens from Neijiang.  After doing some research, you find out that the environmental impact on the Tuo Jiang could be very bad.
Write a business email in response to alleviate their concerns and assure them that Nike is doing everything possible to minimize the negative environmental effects on the Tuo Jiang.  The problem is that you must be honest as you write this letter, so you must use your knowledge of rhetoric to write a letter that emphasizes the positives.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embedded Position Place  good news  in positions of high emphasis: at the beginnings and endings of paragraphs, letters, and even sentences. Place  bad news  in secondary positions: in the center of paragraphs, letters, and, if possible, sentences.
Effective Use Of Space Give more space to good news and less to bad news. Evaluate the following examples to determine whether or not they present negative information favorably.
 

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Email Lesson

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  • 3. Email Electronic Mail The Internet is compiled of many different applications: Email takes up the most space and used more frequently than any other application on the internet.
  • 4. Email Each email address has a certain server that it is sent to, and that server takes the message and sends it out through the internet to the recipient
  • 5. Question: Approximately how many emails are sent each day around the world? A. 24 million B. 400 million C. 31 billion D. 62 billion
  • 6. Answer According to a CNN article, in 2001, the International Data Corporation (IDC) predicted the number of emails sent each day would exceed 36 billion by 2005. But in 2003, the IDC reported that 31 billion emails were already being sent daily, and they expected the number to double by 2006.
  • 7. Approximately 62,000,000,000 emails are sent each day.
  • 8. Form and Content Teaching email is difficult because there are not many set rules. There are certain conventions that many people follow, but there is also a lot of room to diverge from convention.
  • 9. Form and Content The form and content of email is very similar to letters, so we will be able to apply most of the knowledge that we already have. In other words, you already have a good knowledge base from which to start.
  • 10. Form and Content However, there are some differences between email and letters in terms of form and content because the medium of email allows us to perform special tasks that are simply not possible with letters.
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  • 12. Parts of Email Body Signature Closing Greeting From To Date Subject
  • 13. Parts of Email Subject From Body Greeting To Date CC
  • 14. Parts of Email Body Signature Block Attachments
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  • 16. 1. The computer does it automatically
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  • 19. Parts of Email 7. Opening 8. Body 9. Closing 10. Signature Block 11. Attachments optional optional optional optional required
  • 20. Form and Content Compare the following sample with your knowledge of business letters.
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  • 26. Form and Content Compare the following sample with your knowledge of personal letters.
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  • 31. [email_address] [email_address] Birthday Wishes! Mr. Simoneaux, I just wanted to wish you a happy and let you know that I bought you a new car as a present. You can pick the keys up tomorrow! Take care, Michael birtday birthday
  • 32. Email Etiquette How do I compose an email to someone I don't know? There are a few important points to remember when composing email, particularly when the email's recipient is a superior and/or someone who does not know you.
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  • 40. Email Etiquette What are some guides for continuing email conversations? 1. Once you have exchanged emails with a person on a given subject, it is probably OK to leave greetings out of your follow-up emails.
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  • 43. Email Etiquette What sorts of information shouldn't be sent via email? Most people do not realize that email is not as private as it may seem. Without additional setup, email is not encrypted; meaning that your email is "open" and could possibly be read by an unintended person as it is transmitted to your reader.
  • 44. Email Etiquette What sorts of information shouldn't be sent via email? Avoid sensitive information that could be potentially damaging to someone's career and/or reputation, including your own.
  • 45. Email Etiquette What sorts of information shouldn't be sent via email? Beyond email's general lack of security and confidentiality, your recipient can always accidentally hit the Forward button, leave her email account open on a computer, or print and forget that she's printed a copy of your email.
  • 46. Email Etiquette What about sending attachments? The ease of transmitting files to a particular person makes email very attractive. However, there are some guidelines you should follow:
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  • 52. Writing Assignment Write a business email in reply to the business letter that you wrote last week. Due via email before our next class.
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  • 54. Situation Two You work in the Public Relations Department at Nike and you must respond to a letter that you just received from concerned citizens from Neijiang. After doing some research, you find out that the environmental impact on the Tuo Jiang could be very bad.
  • 55. Write a business email in response to alleviate their concerns and assure them that Nike is doing everything possible to minimize the negative environmental effects on the Tuo Jiang. The problem is that you must be honest as you write this letter, so you must use your knowledge of rhetoric to write a letter that emphasizes the positives.
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  • 57. Embedded Position Place good news in positions of high emphasis: at the beginnings and endings of paragraphs, letters, and even sentences. Place bad news in secondary positions: in the center of paragraphs, letters, and, if possible, sentences.
  • 58. Effective Use Of Space Give more space to good news and less to bad news. Evaluate the following examples to determine whether or not they present negative information favorably.
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