1. Resources to Prepare and Market Your Ag Business Elaine Cranford, Cooperative Development Specialist Nebraska Cooperative Development Center Marilyn Schlake, Associate Director NebraskaEDGE & NxBizSuccess.com
16. NE Cooperative Development Center Provide Training & Assistance to groups who are forming or expanding a “cooperatively owned” business Education and training Financial Technical Assistance Women in Agriculture Conference, 2/25/2010
17. Marketing Plan It is a written set of strategies that position your product in the marketplace. The plan helps you compete for customer interest and dollars. Focus is not on your business, but on your CUSTOMERS! Marketing is like planning a Party. Women in Agriculture Conference, 2/25/2010
28. Owned and controlled by members who use its servicesWomen in Agriculture Conference, 2/25/2010
29. NE Cooperative Development Center Most “New Generation” Cooperatives or LLC’s are formed for marketing purposes Jointly marketing production may provide better access to markets Working together shares talents, skills, and resources of several individual owners Working together spreads financial risk Women in Agriculture Conference, 2/25/2010
30. Cooperative Functions Three Core Functions Marketing - extend control of members’ products through processing, distribution, and sale Purchasing - providing affordable supplies and goods Service - provide needed services Women in Agriculture Conference, 2/25/2010
31. NE Cooperative Development Center Types of Coops Retail Worker Producer Service Housing Cooperatives Women in Agriculture Conference, 2/25/2010
32. Women Owned & Operated Cooperative Businesses Farmstead First Dairy St James Market Place Women in Agriculture Conference, 2/25/2010
33. How to reach us: Marilyn Schlake Associate Director NebraskaEDGE & NxBizSuccess.com mschlake@unl.edu 402.472.4138 800.328.2851 Elaine Cranford Business Development Specialist NCDC ecranford2@unl.edu 402.472.1748 800.328.2851 Women in Agriculture Conference, 2/25/2010
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