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2. DAY ONE John Bell | WOMMA President Opening Remarks

3. What’s Talkable? John Bell, WOMMA President, reports that social media marketing spending will reach more than $3 BILLION by 2013 @inkfoundry tweeted by:

4. What’s Talkable? John Bell: Successful social media programs combine MarCom, Customer Service and Product Development. You need to consider all 3. @kristinhersant tweeted by:

5. What’s Talkable? Twitter cited as de facto social customer service platform – from experience, its expensive channel, wonder how to bring down cost @chrissandoval tweeted by:

6. What’s Talkable? over 90% of all consumer purchases are due to a positive recommendation from someone they trust @jamesda1 tweeted by:

7. DAY ONE Dr. Walter Carl | ChatThreads The State of WOM Address

8. What’s Talkable? Social Media vs. WOM | Social Media = Subset of Word of Mouth. 1) Online WOM 2) Digital Venues 3) Set of flexible & scalable Tools @TheBlackFin tweeted by:

9. What’s Talkable? How to reach ROI, what's value? 64k question! What you CAN measure ain't always what you NEED to measure. Yep. @JoryDJ tweeted by:

10. What’s Talkable? Common mistake is to force media metrics into ROI. @timungashick tweeted by:

11. What’s Talkable? First must establish proof of business performance (test and learn) and then optimization (ROI) @NW_Mktg_Guy tweeted by:

12. What’s Talkable? Simply put and sooooo true RT @inkfoundry #womma ROI is a business metric not a social media marketing metric. @lucyhackman tweeted by:

13. What’s Talkable? "Tie ROI to concrete business outcomes.. First discuss proof of performance.. Not just about metrics." - waltercarl @joannjen tweeted by:

14. What’s Talkable? Normal marketing brings 1.77 new customers. WOM marketing brings 3.6 new customers @SpenceBramson tweeted by:

15. What’s Talkable? Observation #1: Just 'cause you can measure it, doesn't mean you should. Must measure tie to hard business metrics like ROI. @kristinhersant tweeted by:

16. DAY ONE Emanuel Rosen| Author “The Anatomy of Buzz Revisited”

17. What’s Talkable? Emanuel Rosen: 30% of people who write negative reviews NEVER OWNED the product! @davekerpen tweeted by:

18. What’s Talkable? Second hand detractors, second hand promoters also talk about your brand. @genochurch tweeted by:

19. What’s Talkable? The only way to fight negative/2nd hand detractors is to inspire your promoters to talk. @TTaxChristine tweeted by:

20. What’s Talkable? How often do we forget? it starts with a great story, it can be that simple. @genochurch tweeted by:

21. What’s Talkable? If 80 percent of your customers say they will recommend your brand... only approx 30 percent actually will. @joshuahammond tweeted by:

22. What’s Talkable? Creating buzz starts with visual buzz (E. Rosen) @hyperdrivei tweeted by:

23. What’s Talkable? What is visual buzz? It's when we observe what our friends are doing. Then we talk. Then we act. (Emanuel Rosen) @NW_Mktg_Guy tweeted by:

24. What’s Talkable? Word of mouth buzz isn't always spoken... sometimes it's visual @joshuahammond tweeted by:

25. What’s Talkable? Create visual buzz, trigger conversation, encourage participation. @FlightpathNY tweeted by:

26. What’s Talkable? Totally digging the idea of visual buzz like the @livestrong bracelets. @vemma tweeted by:

27. What’s Talkable? Visual buzz... We imitate people we admire. We "disimitate" those that we don't identify favorably with. @NW_Mktg_Guy tweeted by:

28. What’s Talkable? When we create, we share. Things we are proud of, we share. Enable creativity and pride to generate buzz. It is what is shared! @NW_Mktg_Guy tweeted by:

29. What’s Talkable? What creates buzz? It's about stories. Not slogans. @kristinhersant tweeted by:

30. What’s Talkable? it's about stories, not slogans. > slogans help stories stick when you only have .05 seconds. @KClough tweeted by:

31. What’s Talkable? The biggest enemy of generating buzz is... routine @TheBlackFin tweeted by:

32. What’s Talkable? The more someone thinks about your brand, the more they will talk about it. Inspire by engaging them to participate. @kristinhersant tweeted by:

33. What’s Talkable? No subject is too boring, or too sensitive, or too lofty, if it's discussed with a sense of humor. @benmcconnell tweeted by:

34. What’s Talkable? When setting out to solve a problem, don't start by brainstorming, start by listening. @chrissandoval tweeted by:

35. What’s Talkable? Identify the top 3 things people are saying already @hyperdrivei tweeted by:

36. What’s Talkable? RT @davekerpen: Social Media is not free. You pay for time, energy and effort. --- Unless you have a GenY free intern @fayvee tweeted by:

37. What’s Talkable? Continues to be a recurring theme. Let your consumer tell their story about their use with your product. It builds much more buzz @SpenceBramson tweeted by:

38. What’s Talkable? "Why hire an agency for social media?" 1: Creativity. 2: Execution. Must do one great; best in class=always both. @SpringCreekGrp tweeted by:

39. What’s Talkable? Up to 90% of word of mouth is offline, yet online gets all attention because it is trackable. Also because it is visible to others @rdublife tweeted by:

40. DAY TWO Rob BonDurant| Morning Keynote Marketing VP - Patagonia

41. What’s Talkable? Rob Bondurant, Patagonia: We don't sell. We tell stories. Storytelling creates a tribe, more valuable than customers @davekerpen tweeted by:

42. What’s Talkable? Patagonia is selling a story, symbol and a badge. The brand is human. The people are passionate. @tsiles tweeted by:

43. What’s Talkable? Patagonia cycle from customer to tribesman; from transaction to relationship -not about influencers its about passion @inkfoundry tweeted by:

44. What’s Talkable? "Influencers can be made. Passion cannot" - @robbondurant of Patagonia @jaybaer tweeted by:

45. What’s Talkable? Rob from Patagonia "clear is the new clever" and the Footprint Chronicles is a great example @jbell99 tweeted by:

46. What’s Talkable? clear is the new clever - great way to describe the transparent brand @jlysne tweeted by:

47. What’s Talkable? Patagonia: Rather hire a climber & teach them to market than hire a marketer & teach them the intricacies of climbing. @blabbermouthaz tweeted by:

48. What’s Talkable? Patagonia lets customers learn their story in an interesting interactive way with a strong brand tie via 'the tin shed' @mommy2molly tweeted by:

49. What’s Talkable? Customers just plain want to reach out and connect with brands – facilitating story-telling truly draws people close @MomCentral tweeted by:

50. What’s Talkable? "there is no right and wrong, there are only stories. The limitation never is the budget, imagination is the only limit" (Patagonia) @KatjaPresnal tweeted by:

51. What’s Talkable? "Trust your brand. Tell your story. Believe in yourself. Have fun." Words of Wisdom from Rob BonDurant, Patagonia @joannjen tweeted by:

52. What’s Talkable? Some traditional marketing truths still hold in social media, if you make a great and interesting product, people will talk about it @Katadhin tweeted by:

53. What’s Talkable? social is not a substitute for crappy products & services. fix those first, then go social. @chrissandoval tweeted by:

54. What’s Talkable? Watching video of Sugarland hiding tickets at a Walmart in Wisconsin. They then uploaded it to YouTube & tweeted out about it @JennFowler tweeted by:

55. What’s Talkable? Elements of good story telling -- make it interesting, relevant and authentic. Works for @sugarlandmusic. @KClough tweeted by:

56. What’s Talkable? Kristianre:authenticity: Our fans can smell pr ppl from miles away. You ppl? You reek to them! @JennFowler tweeted by:

57. What’s Talkable? Super impressed with @Sugarland at #womma. "We were connecting with fans, we had no idea we were doing word of mouth marketing." @tomvaughn tweeted by:

58. What’s Talkable? My take. Heed the SIX DRIVERS OF BRAND CREDIBILITY: trust, authenticity, transparency, affirmation, listening, responsiveness @pblackshaw tweeted by:

59. What’s Talkable? Social media is for solutions, not selling. @joshuahammond tweeted by:

60. What’s Talkable? Comcast's Frank Eliason says service related issues are always among top online conversation drivers for the brand @mikespataro tweeted by:

61. What’s Talkable? 67% of brand Twitter accounts are doing customer service, nearly 50% serving offhours and wkends. @CatchUpLady tweeted by:

62. What’s Talkable? WOW @comcastcares: "Our ceo has twitter search on desktop - he sees what customers say right away in their own words." @tomvaughn tweeted by:

63. What’s Talkable? www.WOMMA.org