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Careers for
Greater
Social Impact

School of Professional Studies
Graduate Center CUNY




                                   Sean Harvey, MSOD, MSEd
                                 Social-Impact Career Coach
                                                June 22, 2010
Objectives

     To examine the social-impact landscape



     To explore the realities of making this transition



     To discuss strategies for making the transition




                                                         Careers for Greater Social Impact
                                                     © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Career Path?


  For-Profits          Social                                                     SOCIAL
(Sustainability)   Entrepreneur/      Non-Profits   Government
    (CSR)           Innovator                                                     IMPACT



                                   A values-based career
                                    where I can make a
                                   meaningful difference in
                                      my organization,
                                      my community,
                                        and society.
                                                              Careers for Greater Social Impact
                                                          © 2010, Boerum Consulting, All Rights Reserved.
Common Myths
                     Life is easier in
                       a nonprofit!
                                                     Social
                                              Entrepreneurs can’t
  You’ll Starve!                                balance social
                                               impact and profit
                         These
                    organizations are
                      lucky to hire                  The transition will
                      whoever they                   be easy with my
This work isn’t                                        background!
    all that              can!
challenging!

                                                        CSR is really just
                         There is a lot of                     PR!
      These            mismanagement &
organizations are      inefficiency in this
really laid back!             space!

                                                          Careers for Greater Social Impact
                                                      © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Landscape

  For-Profits
                     Complex interdependency between business needs
(Sustainability/
                      and wider societal concerns most often honoring the
    CSR)              triple bottom line: People, Planet, Profit
                     >50% of executives consider sustainability very or
    Social            extremely important
Entrepreneur/
                     Only 30% of executives say their companies
  Innovator
                      actively seek opportunities to invest in sustainability
                     Opportunity areas: education, business
                      modeling to make the case, execution
 Non-Profits
                     Examples: Timberland, Starbucks, Nike,
                      Gap, Inc., Levi Strauss, Seventh Generation



 Government

                                                                 Careers for Greater Social Impact
                                                             © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Landscape

  For-Profits        Visionaries committed to revolutionary and sweeping
(Sustainability)      long-term social change that address key societal
    (CSR)             problems
                     The key question is scalability
    Social               ??? Examples???
Entrepreneur/
                     Resources to identify and propel social innovators:
  Innovator
                         Ashoka: Innovators for the Public
                         The Skoll Foundation
 Non-Profits             Echoing Green
                        "Social entrepreneurs are not content just to give a fish
                       or teach how to fish. They will not rest until they have
                       revolutionized the fishing industry.”
 Government                      Bill Drayton, CEO, chair and founder of Ashoka

                                                               Careers for Greater Social Impact
                                                           © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Landscape

  For-Profits        Nonprofits are defined by tax status, mission driven
                      focus, and revenues that are a means to pursue
(Sustainability)      the mission
    (CSR)
                     Often focused on the immediate needs of society
    Social
                     1.4 million nonprofits registered in the U.S.
Entrepreneur/
  Innovator          Nonprofit revenue of $621 billion (6.2% of U.S.
                      economy)
                         About 70% have budgets under $500,000
                         About 4% have budgets over $10 million
 Non-Profits
                     Estimated growth: over 640,000 new managers in
                      10 years

                     490,000 employed by over 42,000 nonprofits in NYC
 Government           (15% of the NYC workforce)

                                                                   Careers for Greater Social Impact
                                                               © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Landscape

  For-Profits        Direct opportunities for addressing national, state
(Sustainability)      and local issues
    (CSR)            More than 2 million employed as federal civil
                      servants
    Social           Federal government is the nation’s largest
Entrepreneur/         employer
  Innovator              Increasing demand for services
                         Retiring baby boomers creating more hiring
                          opportunities
 Non-Profits             Pay is often competitive with private sector +
                          great benefits
                         Considerable job security
                         Nearly 85% of federal jobs outside of DC
 Government
                     www.usajobs.gov
                                                                 Careers for Greater Social Impact
                                                             © 2010, Boerum Consulting, All Rights Reserved.
Social-Impact Career Path?


                                      What’s Attractive?
                                       Reservations?
                                        Questions?
     For-Profits          Social
   (Sustainability)   Entrepreneur/
       (CSR)            Innovator



    Non-Profits       Government




                                               Careers for Greater Social Impact
                                           © 2010, Boerum Consulting, All Rights Reserved.
What’s Motivating You?
    What’s driving your career transition?
     Are you moving toward a career or running away from one?



                                                                    SKILLS
    What do you feel you would gain by making this transition?
     What do you feel is lacking in your current career?




    What do you feel you would lose by making this transition?
     Are you prepared to handle this loss?                                                  PASSION



    What are you prepared to do to make this transition a reality?
     What time, energy and resources do you have to commit to the journey?

                                                                      Careers for Greater Social Impact
                                                                  © 2010, Boerum Consulting, All Rights Reserved.
Key Trends Benefiting Career Changers

      Current economic, political and social climate

      Public-private partnerships and alliances

      Nonprofit mergers/acquisitions

      Revenue generating subsidiaries

      Innovative development/fundraising initiatives

      Socially-responsible investing/microfinance

      CSR/Sustainability/Green/Social Entrepreneurship movements

      Funders/investors require more from nonprofits and boards

      More cross-sector career transitions


                                                            Careers for Greater Social Impact
                                                        © 2010, Boerum Consulting, All Rights Reserved.
Where’s Your Passion?
    What is your motivating cause/mission?



    How passionately do you feel about this cause?          CSR
     Enough to change your life?



    What skills, abilities and experience                                        Social
     do you bring to the table?
                                                  Gov       Cause                  Ent



    What have you done in the past to support/
     address this cause?                                    Non
                                                            profit


    Ultimately what impact do you want to make? How will
     you go about making an impact?
                                                                 Careers for Greater Social Impact
                                                             © 2010, Boerum Consulting, All Rights Reserved.
Identifying your cause/issue

   Advocacy &                                 Business,
                    Arts, Culture,
    Community                             professional, and
                   and Humanities
   Development                           trade associations



   Environment,        Education           Foundations,
    nature, and      (pre-K, k-12)       Grant making, and
   conservation   (College/university)     Philanthropy



                                           Religious and
    Health and       Human and
                                            Faith-based
     Science        Social Services
                                           Organizations

                                                    Careers for Greater Social Impact
                                                © 2010, Boerum Consulting, All Rights Reserved.
Realities: The Environment

    Unspoken hesitation among non-profits toward corporate folks

    Experiences really have to tell a story beyond general interest

    Heavy competition for coveted positions

    Fundraising is a key focus that touches every stakeholder

    Measuring impact can be more difficult

    Increased competition for fewer resources

    It’s about the mission not the organization in many cases

    All key stakeholders gets a vote: slower decision making

                                                             Careers for Greater Social Impact
                                                         © 2010, Boerum Consulting, All Rights Reserved.
Realities: Making the Transition

    Hiring can be non-linear and an unpredictable process

    Networking is personal not just professional (emotional not logical)

    Volunteers and interns are often first considered

    Typically wages can be lower especially with smaller organizations

    New hires need to hit the ground running

    Potentially higher rate of burnout

    Career advancement may not be linear or strategic



                                                              Careers for Greater Social Impact
                                                          © 2010, Boerum Consulting, All Rights Reserved.
Strategies to Make a Transition




• Formal Education           Service                                         Community
• Certificates                             • Intern/Shadow
• Leadership                               • Consult                     • Mentor
                     • Volunteer
  Programs             Strategically       • Interim Roles               • Advisory Groups
• Apprentice         • Board Service       • Research & Write            • Like-Minded Peer
                     • Pro-bono projects                                   Groups

        Training                                Experience




                                                                    Careers for Greater Social Impact
                                                                © 2010, Boerum Consulting, All Rights Reserved.
Translate the language…
For-profit employees…                         Non-profit employees…

…work for a company                           …work for an organization, cause, or mission

…earn a profit                                …generate revenue

…develop sales leads                          …research potential donors

…grow and develop customer base               …manage and expand their constituency

…achieve return on investment                 …achieve impact from donated funds

…make decisions that impact the bottom line   …incorporate key organizational values into
                                              decisions
…spearhead investor relations                 …achieve greater stakeholder buy-in

…achieve growth                               …going to scale

                                                                         Careers for Greater Social Impact
                                                                     © 2010, Boerum Consulting, All Rights Reserved.
Sell Your Value

                               Articulate your
                                transferable
                                    skills


        Prepared for the                          Passion for the
            change                                   mission




                                                       Demonstrate
     Willingness to
                                                          your
     Learn & Grow
                                                       commitment




                                          Understand the
                      Connected to
                                         issues and have
                       the players
                                              ideas

                                                                        Careers for Greater Social Impact
                                                                    © 2010, Boerum Consulting, All Rights Reserved.
+
    Questions




                    Careers for Greater Social Impact
                © 2010, Boerum Consulting, All Rights Reserved.

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Social Impact Careers.Gc

  • 1. + Careers for Greater Social Impact School of Professional Studies Graduate Center CUNY Sean Harvey, MSOD, MSEd Social-Impact Career Coach June 22, 2010
  • 2. Objectives   To examine the social-impact landscape   To explore the realities of making this transition   To discuss strategies for making the transition Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 3. Social-Impact Career Path? For-Profits Social SOCIAL (Sustainability) Entrepreneur/ Non-Profits Government (CSR) Innovator IMPACT A values-based career where I can make a meaningful difference in my organization, my community, and society. Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 4. Common Myths Life is easier in a nonprofit! Social Entrepreneurs can’t You’ll Starve! balance social impact and profit These organizations are lucky to hire The transition will whoever they be easy with my This work isn’t background! all that can! challenging! CSR is really just There is a lot of PR! These mismanagement & organizations are inefficiency in this really laid back! space! Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 5. Social-Impact Landscape For-Profits   Complex interdependency between business needs (Sustainability/ and wider societal concerns most often honoring the CSR) triple bottom line: People, Planet, Profit   >50% of executives consider sustainability very or Social extremely important Entrepreneur/   Only 30% of executives say their companies Innovator actively seek opportunities to invest in sustainability   Opportunity areas: education, business modeling to make the case, execution Non-Profits   Examples: Timberland, Starbucks, Nike, Gap, Inc., Levi Strauss, Seventh Generation Government Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 6. Social-Impact Landscape For-Profits   Visionaries committed to revolutionary and sweeping (Sustainability) long-term social change that address key societal (CSR) problems   The key question is scalability Social   ??? Examples??? Entrepreneur/   Resources to identify and propel social innovators: Innovator   Ashoka: Innovators for the Public   The Skoll Foundation Non-Profits   Echoing Green "Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” Government Bill Drayton, CEO, chair and founder of Ashoka Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 7. Social-Impact Landscape For-Profits   Nonprofits are defined by tax status, mission driven focus, and revenues that are a means to pursue (Sustainability) the mission (CSR)   Often focused on the immediate needs of society Social   1.4 million nonprofits registered in the U.S. Entrepreneur/ Innovator   Nonprofit revenue of $621 billion (6.2% of U.S. economy)   About 70% have budgets under $500,000   About 4% have budgets over $10 million Non-Profits   Estimated growth: over 640,000 new managers in 10 years   490,000 employed by over 42,000 nonprofits in NYC Government (15% of the NYC workforce) Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 8. Social-Impact Landscape For-Profits   Direct opportunities for addressing national, state (Sustainability) and local issues (CSR)   More than 2 million employed as federal civil servants Social   Federal government is the nation’s largest Entrepreneur/ employer Innovator   Increasing demand for services   Retiring baby boomers creating more hiring opportunities Non-Profits   Pay is often competitive with private sector + great benefits   Considerable job security   Nearly 85% of federal jobs outside of DC Government   www.usajobs.gov Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 9. Social-Impact Career Path? What’s Attractive? Reservations? Questions? For-Profits Social (Sustainability) Entrepreneur/ (CSR) Innovator Non-Profits Government Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 10. What’s Motivating You?   What’s driving your career transition? Are you moving toward a career or running away from one? SKILLS   What do you feel you would gain by making this transition? What do you feel is lacking in your current career?   What do you feel you would lose by making this transition? Are you prepared to handle this loss? PASSION   What are you prepared to do to make this transition a reality? What time, energy and resources do you have to commit to the journey? Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 11. Key Trends Benefiting Career Changers   Current economic, political and social climate   Public-private partnerships and alliances   Nonprofit mergers/acquisitions   Revenue generating subsidiaries   Innovative development/fundraising initiatives   Socially-responsible investing/microfinance   CSR/Sustainability/Green/Social Entrepreneurship movements   Funders/investors require more from nonprofits and boards   More cross-sector career transitions Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 12. Where’s Your Passion?   What is your motivating cause/mission?   How passionately do you feel about this cause? CSR Enough to change your life?   What skills, abilities and experience Social do you bring to the table? Gov Cause Ent   What have you done in the past to support/ address this cause? Non profit   Ultimately what impact do you want to make? How will you go about making an impact? Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 13. Identifying your cause/issue Advocacy & Business, Arts, Culture, Community professional, and and Humanities Development trade associations Environment, Education Foundations, nature, and (pre-K, k-12) Grant making, and conservation (College/university) Philanthropy Religious and Health and Human and Faith-based Science Social Services Organizations Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 14. Realities: The Environment   Unspoken hesitation among non-profits toward corporate folks   Experiences really have to tell a story beyond general interest   Heavy competition for coveted positions   Fundraising is a key focus that touches every stakeholder   Measuring impact can be more difficult   Increased competition for fewer resources   It’s about the mission not the organization in many cases   All key stakeholders gets a vote: slower decision making Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 15. Realities: Making the Transition   Hiring can be non-linear and an unpredictable process   Networking is personal not just professional (emotional not logical)   Volunteers and interns are often first considered   Typically wages can be lower especially with smaller organizations   New hires need to hit the ground running   Potentially higher rate of burnout   Career advancement may not be linear or strategic Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 16. Strategies to Make a Transition • Formal Education Service Community • Certificates • Intern/Shadow • Leadership • Consult • Mentor • Volunteer Programs Strategically • Interim Roles • Advisory Groups • Apprentice • Board Service • Research & Write • Like-Minded Peer • Pro-bono projects Groups Training Experience Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 17. Translate the language… For-profit employees… Non-profit employees… …work for a company …work for an organization, cause, or mission …earn a profit …generate revenue …develop sales leads …research potential donors …grow and develop customer base …manage and expand their constituency …achieve return on investment …achieve impact from donated funds …make decisions that impact the bottom line …incorporate key organizational values into decisions …spearhead investor relations …achieve greater stakeholder buy-in …achieve growth …going to scale Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 18. Sell Your Value Articulate your transferable skills Prepared for the Passion for the change mission Demonstrate Willingness to your Learn & Grow commitment Understand the Connected to issues and have the players ideas Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.
  • 19. + Questions Careers for Greater Social Impact © 2010, Boerum Consulting, All Rights Reserved.