1. Project

2. and
presents
Bene t Event
Madison Music Company, VH1 Save e Music Foundation, and Sublime with Rome will produce a
bene t concert to raise awareness about the importance of music as part of each child’s complete
education.

3. Executive Summary
Madison Music Company is thrilled to have an opportunity to prepare an event that will
bene t the VH1 Save e Music Foundation. Our event will unite the Los Angeles
community in an effort to raise awareness for music education. e purpose of the event
is to raise money for the VH1 Save e Music Foundation while promoting Sublime with
Rome - the continued legacy of the original, widely popular band, Sublime.
e event is projected to raise over six million dollars for the foundation. FOX
Broadcasting Company will lm live the night of the event for a special television
broadcast.

4. Executive Summary
Before the concert, there will be a meet and greet where fans that purchased VIP tickets can take pictures and
get autographs from the members of Sublime with Rome. e ticket prices for the concert are as follows:
general admission is $55, sub level seating is $85, platinum level seating is $115, and VIP seating is $205. e
ticket sales will bring in $8,315,000.
e concert will take place on August 13th, 2011. A perfect time to celebrate the end of summer while
kickstarting the return to school for many. e event will be held at the Los Angeles Memorial Coliseum
because the venue can hold about 95,000 people and California is perfect for Sublime’s target audience.

5. Day of show schedule: August
13th, 2011
Load in
Setup seating
Setup meet and greet
Setup stage

6. Schedule cont.
Concert artist relations
Meet and Greet staff
Concert
Coliseum teardown/cleanup

7. Example Artist
Rider

8. Budget
Venue:
Coliseum = $25,000
Labor:
5 employees @ $1,000 = $5,000
Subcontractors:
Production Company = $2,500
Security = $4,500
Medical Staff = $3,000
Audio Director = $1,000
Video Director = $1,000
Broadcast Director = $1,000
Stage Manager = $1,000

9. Budget cont.
Per Diem:
Madison Music Company - 5 flights @ 300 = $1,500
Sublime with Rome - 3 members @ 400 = $1,200
Personal Assistants - 3 assistants @ 300 = $900
Lodging = $5,000
Internet Advertising:
Web Marketing = $750
Brochure Bundle = $3,000
Sponsors:
VH1 Save The Music Foundation = $56,350
Profit Share:
Madison Music Company will give all proceeds from ticket sales (minus budget expenses) to VH1 Save The Music
Foundation.

10. Total Revenue
Admissions Concert:
2,000 VIP @ $205 = $410,000
31,000 Platinum @ $115 = $3,565,000
31,000 Sub @ $85 = $2,635,000
31,000 General @ $55 = $1,705,000
Total = $8,315,000
$8,315,000 (ticket sales) - $56,350 (expenses)
= $8,258,650
$6,000,000 will go to VH1 Save The Music
Foundation, with the remaining $2,258,650
going to Sublime with Rome.

11. Risk Assessment

12. Conclusion
References:
http://www.sublimewithrome.com/index.php?option=com_content&view=article&id=19&Itemid=5
http://www.myspace.com/sublimewithrome
http://articles.latimes.com/2010/feb/25/entertainment/la-et-sublime25-2010feb25