1. Exchange Server 2010:
Competitive Advantages
Name
Title
Microsoft Corporation

2. Strategic Business Challenges
Lowering Increasing Managing
IT Costs Productivity Risk
“I need to reduce “Sales needs to easily “We need to deliver
hardware costs and connect with customers secure and compliant
operational overhead” while on the road” communications tools”
- IT Manager - VP of Sales - CIO
“How do I balance these needs in a changing workplace?”

3. Exchange in the Marketplace
• Rich end user experiences
• IT flexibility and control
• Unified business platform
Cisco Google Lotus Notes
Cisco has limited messaging Google requires companies to IBM charges extra or requires
capabilities and offering built make trade offs between IT 3rd parties for solutions built in
through patchwork acquisition professional to Exchange Server
capabilities, business
Exchange offers: capabilities, and end user Exchange offers:
• A single platform that experiences. • Seamless end user
provides a better end user experiences with built-in
experience Exchange offers: solutions for:
• Simplified management • The IT professional • mobile management
experience capabilities businesses • unified messaging
• message security
• Better application demand
development • The solutions businesses • Broad support for standards
• A UC solution that extends need and continual innovation for
the life of existing • Functionality end users love users including services
investments and archiving

4. Microsoft Exchange and Gmail
Why Microsoft delivers more value
Greater Functionality
with a Better User Flexibility and Management and
Experience Choice Control
Rich Functionality
•
• Building on an existing,
proven, Internet-scale
infrastructure
• Software and Services •
to Fit Customer
• • Needs
•
• •
• • •

5. Flexible and Anywhere Protection and
Reliable Access Compliance
• Continuous Availability • Manage Inbox Overload • E-mail Archiving
• Simplify Administration • Enhance Voice Mail • Protect Communications
• Deployment Flexibility • Collaborate Effectively • Advanced Security
Optimize for
Software + Services

6. Flexible and Reliable
• Single platform for High Availability and Disaster
Recovery
• Online mailbox moves keep users connected
• Role-based administration and user self-service
• Web-based management and remote PowerShell
support
• Software-plus-services: On-premises, SaaS only,
or hybrid
• Modular server roles ease deployment on-
premises

7. Deployment Flexibility
Select from a range of storage enabled by
scalability and performance enhancements
Storage Area Direct Attached Direct Attached JBOD SATA
Network (SAN) w/ SAS Disks w/ SATA Disks (RAID-less)
• Continual platform innovation yielded over 70% reduction in disk I/O
• Disk I/O patterns optimized for better hardware utilization
• Resilience against corruption through automated page-level repairs

8. Simplify Administration
Delegate specific tasks to specialist users
with role-based administration
Compliance Officer Human Help Desk Staff
Resources

9. Simplify Administration
Lower support costs through new user
self-service options
Track the Status of
Sent Messages
Create and Manage
Distribution Groups

10. Anywhere Access
• Enhanced conversation view eases Inbox
navigation
• MailTips help avoid undelivered/misdirected e-mail
• Text preview of voice mail messages for faster
triage
• Customizable call handling rules and menu options
• Full featured experience across all “three screens”
• Federation of Free/Busy details with partners

11. Manage Inbox Overload
Easily organize and communicate with
enhanced conversation view and integrated IM
Conversation View
Instant Messaging
Ignore Conversation

12. Manage Inbox Overload
Help reduce unnecessary and undeliverable
e-mail through new sender MailTips
MailTips in
Outlook 2010
MailTips in
Outlook Web App

13. Enhance Voice Mail
Quickly triage and take action on messages
with Voice Mail Preview
Audio playback
Contextual Contact
Actions
Text Preview
of Voice Mail

14. Enhance Voice Mail
Create custom voice mail menus and call
answer rules to give callers the right priority
Defining a Custom
Managing Call Voice Mail Menu
Answer Rules

15. Collaborate Effectively
A familiar and rich Outlook experience
across clients, devices, and platforms

16. Protection and Compliance
• Integrated archiving, retention, and discovery
• Granular retention and legal hold policies
• Array of Informational Protection and Control tools
• Automate Rights Management policies in Transport
• Multiple antivirus scanning engines with Forefront
• Choice of service or on-premises protection

17. E-mail Archiving
Preserve and discover e-mail data without
changing the user or IT pro experience
• Secondary mailbox • Automated and • Capture deleted • Web-based UI
with separate quota time-based criteria and edited e-mail • Search
• Appears in Outlook • Set policies at item messages primary, archive, an
and OWA or folder level • Offers single item d recoverable items
• Managed through • Expiry date shown restore • Delegate through
EMC or PowerShell in e-mail message • Notify user on hold roles-based admin

18. E-mail Archiving
Set granular per item retention policies and
capture all edits and deletions with legal hold
Apply Move and Delete Policies
to Individual Messages
Policies Applied to All
E-mail Within a Folder
Retention Policy
and Expiry Details

19. E-mail Archiving
Empower compliance officers to conduct
multi-mailbox searches with ease
Delegate Access
to Specialists
Rich Search Criteria
and Targeting Options
Results Stored in
Specialized Mailbox

20. Protect Communications
Help safeguard communications with an array
of information protection and control tools
“Allow delivery but “Allow delivery “Allow delivery but “Block delivery
add a warning.” but modify message.” prevent forwarding.” and redirect.”
Alert Modify Protect Redirect
LESS RESTRICTIVE MORE RESTRICTIVE
Classify Append Review Block
“Allow delivery but “Allow delivery but “Block delivery “Block delivery.”
apply classification.” add a disclaimer.” until review and
approval.”
• Apply the right level of control based on the sensitivity of the data
• Maximize control and minimize unnecessary user disruptions

21. Optimized for Software + Services
Deliver powerful productivity tools to your users, in a
way that best fits your business or technology needs
PC
On-Premises PHONE Cloud Service
WEB

22. Difference in Offering Strategy
Deskless Office
Workers Workers
• Less Needs • Rich Functionality
• Lighter Use • Heavy Use
• Reading • Mobile
• Light Editing • LOB Integration
• Workgroups • Workgroups
• Identity Mgmt • Identity Mgmt
• Interoperability • Interoperability
• IT Controls • IT Controls
• … • …
• Workgroups • Workgroups
• Identity Management • Identity
• Interoperability Management
• IT Controls • Interoperability
• … • IT Controls
• …

23. Lower IT costs with a Flexible and
Reliable messaging platform
Increase productivity through Anywhere
Access to business communications
Better manage risk by safeguarding your
business with Protection and
Compliance

24. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Forefront, Outlook, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.