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crowdsourcing | storytelling | citizenship | social data

People’s Insights Volume 2, Issue 12

IBM Smarter Cities
Challenge
People’s Insights
100+ thinkers and planners within MSL-              In 2013, we continue to track inspiring
GROUP share and discuss inspiring proj-             projects at the intersection of social data,
ects on social data, crowdsourcing, story-          crowdsourcing and storytelling, with a fo-
telling and citizenship on the MSLGROUP             cus on projects that are shaping the Future
Insights Network. Every week, we pick up            of Citizenship.
one project and curate the conversations
                                                    Do subscribe to receive our weekly insights
around it — on the MSLGROUP Insights
                                                    reports, quarterly magazines, and annual
Network itself but also on the broader
                                                    reports, and do share your tips and com-
social web — into a weekly insights report.
                                                    ments with us at @PeoplesLab on Twitter.
Every quarter, we compile these insights,
along with original research and insights
from the MSLGROUP global network, into
the People’s Insights Quarterly Magazine.
We have synthesized the insights from our
year-long endeavor throughout 2012 to
provide foresights for business leaders and
changemakers — in the ten-part People’s
Insights Annual Report titled Now & Next:
Ten Frontiers for the Future of Engage-
ment.




        People’s Insights                 People’s Insights              People’s Insights
         weekly report                   quarterly magazines              Annual Report




              Volume 2, Issue 12,     Future of     IBM Smarter Cities
              January - March, 2013   Citizenship   Challenge
What is the Smarter Cities
Challenge?
IBM launched the Smarter Cities Challenge to            urban challenges. Through the Smarter Cities
collaborate with local governments and co-              Challenge, IBM aims to help 100 cities across
fund technology-based solutions to city-specific        the world address urban issues with $50 million
                                                        worth of IBM technology and expertise.




Source: fastcompany.com


IBM focuses on cities that collect data, and leverages its own technology and expertise to integrate city
systems and solve problems. As former IBM-er Adam Christensen blogged:
“Cities have tremendous opportunities to use data, connectivity, and sophisticated software tools to know
themselves better and improve their efficiency and effectiveness as providers of services and engines of
economic growth.”
The Smarter Cities Challenge was launched as a three-year initiative in 2011. By the end of 2012, IBM has
sent 300 experts to work with 60 cities around the world. Winners of the final phase of the challenge
were announced in November 2012.

How it works
Cities applied to the challenge online over three
years and IBM announced 20 to 35 winners each
year.
Blogger Itir Sonuparlak noted:
“In order to receive the funds and the expertise,
the cities had to be prepared to match IBM’s
investment with their own commitment of time
and resources. The submissions that were favored        Source: IBM Smarter Cities Challenge
included urban concerns that could be addressed
using “smarter” technologies, the availability of       A team of IBM experts visits each winning city and
data, and cities that demonstrated a record of          spends three weeks working with local authorities
innovative problem solving.”                            to analyze the city and recommend smart city
                                                        solutions.

                                                                                                            3
Fast Company’s Ariel Schwartz wrote:                             simulation of an urban city and the challenges it
                                                                 faces. As Fast Company’s Ariel Schwartz noted:
“The program… will give $250,000 to $400,000
worth of services to each city selected through the              “Cities considering the application process might
competitive grant process. Those services may                    want to take a look at IBM’s CityOne, a city
include access to City Forward (an IBM tool which                simulation game intended to help developers and
allows cities to analyze and visualize data across               city planners deal with issues related to climate
systems), workshops on social networking tools,                  change, electrical grid management, banking and
time with top IBM talent, and assistance with                    more. The game could, in other words, help cities
strategic planning.”                                             pinpoint problems that might be alleviated with a
                                                                 little help from IBM.”
In addition, cities are also introduced to the IBM
Intelligent Operations Center, a robust tool that
monitors and manages city services, in its effort
to create smarter cities.
Writer Heidi Schwartz noted:
“These pilots leverage IBM technology and will
combine high volumes of data from sensors and
databases (aka “Big Data”) with a layer of analytics
software. This infrastructure will allow officials to
visualize and manage operations more efficiently.”
                                                                 Source: IBM CityOne Trailer: A Smarter Planet Game
Writer Rachel King pointed out:
                                                                 In their journey to make cities smarter, IBM
“Essentially, IBM’s concept is to build a new user               experts address urban issues ranging from
interface that exists between inhabitants and their city.”       administration, citizen engagement, economic
                                                                 development, education & workforce,
To demonstrate the capabilities of its technology,
                                                                 environment, public safety, social services,
IBM created the game CityOne – a virtual
                                                                 transportation and urban planning.




Source: smartercities.tumblr.com

                     Volume 2, Issue 12,     Future of     IBM Smarter Cities
                     January - March, 2013   Citizenship   Challenge
Then, IBM documents the experience and
learning from each city into an executive report
or case study and shares this on the Smarter
Cities Challenge website – giving other cities and
thinkers the opportunity to explore solutions.
Jen Crozier, Vice President of IBM Global
Citizenship Initiatives, shared:
“While the first two years of the program were
about building expertise and connecting city
leaders, the third year of the program will focus
                                                       Source: triplepundit.com
on synthesis, and the ways in which the lessons
learned from one city can be combined with those
from another, to yield unexpected insight into the     Data, crowds and smart cities
challenges facing cities.”                             Entrepreneurs, organizations and governments
                                                       are keenly exploring the use of data, connected
IBM’s purpose                                          objects and crowdsourcing to make cities smarter
The Smarter Cities Challenge is an evolution of        – especially as cities become more crowded and
both IBM’s Smarter Planet initiative to address        congested.
sustainable development, and also the IBM
Corporate Service Corps pro bono consulting
program to assist governments in developing
countrieswith projects that intersect business,
technology, and society.
The challenge reflects IBM’s vision of using
technology to connect, monitor and analyze
systems to create smart systems – smarter grids,
smarter traffic management, smarter cities,
smarter healthcare, smarter food distribution and
so on – to achieve economic growth, sustainable
                                                       Source: fastcompany.com
development and societal progress.
                                                       IBM’s City Forward is an open interactive platform
As such, Smarter Planet is a part of both IBM’s        that allows people explore city data and discuss
business strategy as well as its CSR strategy.         findings with the City Forward community.
Edward Boches, Chief Innovation Officer at             IBM has also created the community People
ad agency Mullen and professor at Boston               for a Smarter Planet to connect thinkers and
University, noted:                                     changemakers around this challenge.
“It’s a tagline, an ad campaign, a social media
program, an attempt to educate customers and
influencers, a library of thought leadership, an
employee motivational program, and a clearly
defined corporate mission. Most importantly
it’s a way to sell IBM and its services by framing
the importance of, and the need to, harness
the intelligence in the world’s and a company’s
connected data.”
Blogger Mary Catherine O’Connor wrote:
                                                       Source: City Forward Introduction
“Does this grant project mark the dawn of
philanthropy 2.0? Or is it a handy tool for IBM to     Governments too are opening up data and
market its services to urban leaders? It’s both. And   problems to entrepreneurs, coders and citizens,
for IBM, it’s also a way to advance its Smart Planet   with challenge platforms like Code for America,
platform, which is all about building more efficient   Data.gov and Challenge Post in the U.S. and
systems through analytics, sensor networks, cloud      Spark Central in the UK.
computing, building automation and other systems.”

                                                                                                         5
Anthony Townsend, director of research at the               Finally, several entrepreneurs have launched
Institute for the Future, argues that cities have a         projects to crowdsource ideas on how cities can
lot to gain by opening up to citizens:                      prepare for the future (see our People’s Insights
                                                            report on TED’s The City2.0 platform).
“Why can’t the technology that makes the Web an
intuitive and interactive, yet deeply personalized
and social realm, be grafted onto the physical world
in a similar fashion?...
“In the coming decade each city must strive to be as
good a civic laboratory as it can be. It must provide
a physical and social support system for hackers
and entrepreneurs to experiment within.”




                                                            Source: thecity2.org




               Volume 2, Issue 12,     Future of      IBM Smarter Cities
               January - March, 2013   Citizenship    Challenge
People’s Lab:
Crowdsourcing Innovation & Insights
People’s Lab is MSLGROUP’s proprietary               comment on other people’s content and
crowdsourcing platform and approach that             collaborate to find innovative solutions.
helps organizations tap into people’s insights for
innovation, storytelling and change.                 The People’s Lab crowdsourcing platform
                                                     and approach forms the core of our distinctive
The People’s Lab crowdsourcing platform              insights and foresight approach, which consists
helps organizations build and nurture public         of four elements: organic conversation analysis,
or private, web or mobile, hosted or white           MSLGROUP’s own insight communities, client-
label communities around four pre-configured         specific insights communities, and ethnographic
application areas: Expertise Request Network,        deep dives into these communities. The People’s
Innovation Challenge Network, Research &             Insights Quarterly Magazines showcase our
Insights Network and Contest & Activation            capability in crowdsourcing and analyzing
Network. Our community and gaming features           insights from conversations and communities.
encourage people to share rich content, vote/




                                                     Learn more about us at:
                                                     peopleslab.mslgroup.com | twitter.com/peopleslab
For People’s Lab solutions, contact
pascal.beucler@mslgroup.com

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IBM Smarter Cities Challenge: People’s Insights Volume 2, Issue 12

  • 1. crowdsourcing | storytelling | citizenship | social data People’s Insights Volume 2, Issue 12 IBM Smarter Cities Challenge
  • 2. People’s Insights 100+ thinkers and planners within MSL- In 2013, we continue to track inspiring GROUP share and discuss inspiring proj- projects at the intersection of social data, ects on social data, crowdsourcing, story- crowdsourcing and storytelling, with a fo- telling and citizenship on the MSLGROUP cus on projects that are shaping the Future Insights Network. Every week, we pick up of Citizenship. one project and curate the conversations Do subscribe to receive our weekly insights around it — on the MSLGROUP Insights reports, quarterly magazines, and annual Network itself but also on the broader reports, and do share your tips and com- social web — into a weekly insights report. ments with us at @PeoplesLab on Twitter. Every quarter, we compile these insights, along with original research and insights from the MSLGROUP global network, into the People’s Insights Quarterly Magazine. We have synthesized the insights from our year-long endeavor throughout 2012 to provide foresights for business leaders and changemakers — in the ten-part People’s Insights Annual Report titled Now & Next: Ten Frontiers for the Future of Engage- ment. People’s Insights People’s Insights People’s Insights weekly report quarterly magazines Annual Report Volume 2, Issue 12, Future of IBM Smarter Cities January - March, 2013 Citizenship Challenge
  • 3. What is the Smarter Cities Challenge? IBM launched the Smarter Cities Challenge to urban challenges. Through the Smarter Cities collaborate with local governments and co- Challenge, IBM aims to help 100 cities across fund technology-based solutions to city-specific the world address urban issues with $50 million worth of IBM technology and expertise. Source: fastcompany.com IBM focuses on cities that collect data, and leverages its own technology and expertise to integrate city systems and solve problems. As former IBM-er Adam Christensen blogged: “Cities have tremendous opportunities to use data, connectivity, and sophisticated software tools to know themselves better and improve their efficiency and effectiveness as providers of services and engines of economic growth.” The Smarter Cities Challenge was launched as a three-year initiative in 2011. By the end of 2012, IBM has sent 300 experts to work with 60 cities around the world. Winners of the final phase of the challenge were announced in November 2012. How it works Cities applied to the challenge online over three years and IBM announced 20 to 35 winners each year. Blogger Itir Sonuparlak noted: “In order to receive the funds and the expertise, the cities had to be prepared to match IBM’s investment with their own commitment of time and resources. The submissions that were favored Source: IBM Smarter Cities Challenge included urban concerns that could be addressed using “smarter” technologies, the availability of A team of IBM experts visits each winning city and data, and cities that demonstrated a record of spends three weeks working with local authorities innovative problem solving.” to analyze the city and recommend smart city solutions. 3
  • 4. Fast Company’s Ariel Schwartz wrote: simulation of an urban city and the challenges it faces. As Fast Company’s Ariel Schwartz noted: “The program… will give $250,000 to $400,000 worth of services to each city selected through the “Cities considering the application process might competitive grant process. Those services may want to take a look at IBM’s CityOne, a city include access to City Forward (an IBM tool which simulation game intended to help developers and allows cities to analyze and visualize data across city planners deal with issues related to climate systems), workshops on social networking tools, change, electrical grid management, banking and time with top IBM talent, and assistance with more. The game could, in other words, help cities strategic planning.” pinpoint problems that might be alleviated with a little help from IBM.” In addition, cities are also introduced to the IBM Intelligent Operations Center, a robust tool that monitors and manages city services, in its effort to create smarter cities. Writer Heidi Schwartz noted: “These pilots leverage IBM technology and will combine high volumes of data from sensors and databases (aka “Big Data”) with a layer of analytics software. This infrastructure will allow officials to visualize and manage operations more efficiently.” Source: IBM CityOne Trailer: A Smarter Planet Game Writer Rachel King pointed out: In their journey to make cities smarter, IBM “Essentially, IBM’s concept is to build a new user experts address urban issues ranging from interface that exists between inhabitants and their city.” administration, citizen engagement, economic development, education & workforce, To demonstrate the capabilities of its technology, environment, public safety, social services, IBM created the game CityOne – a virtual transportation and urban planning. Source: smartercities.tumblr.com Volume 2, Issue 12, Future of IBM Smarter Cities January - March, 2013 Citizenship Challenge
  • 5. Then, IBM documents the experience and learning from each city into an executive report or case study and shares this on the Smarter Cities Challenge website – giving other cities and thinkers the opportunity to explore solutions. Jen Crozier, Vice President of IBM Global Citizenship Initiatives, shared: “While the first two years of the program were about building expertise and connecting city leaders, the third year of the program will focus Source: triplepundit.com on synthesis, and the ways in which the lessons learned from one city can be combined with those from another, to yield unexpected insight into the Data, crowds and smart cities challenges facing cities.” Entrepreneurs, organizations and governments are keenly exploring the use of data, connected IBM’s purpose objects and crowdsourcing to make cities smarter The Smarter Cities Challenge is an evolution of – especially as cities become more crowded and both IBM’s Smarter Planet initiative to address congested. sustainable development, and also the IBM Corporate Service Corps pro bono consulting program to assist governments in developing countrieswith projects that intersect business, technology, and society. The challenge reflects IBM’s vision of using technology to connect, monitor and analyze systems to create smart systems – smarter grids, smarter traffic management, smarter cities, smarter healthcare, smarter food distribution and so on – to achieve economic growth, sustainable Source: fastcompany.com development and societal progress. IBM’s City Forward is an open interactive platform As such, Smarter Planet is a part of both IBM’s that allows people explore city data and discuss business strategy as well as its CSR strategy. findings with the City Forward community. Edward Boches, Chief Innovation Officer at IBM has also created the community People ad agency Mullen and professor at Boston for a Smarter Planet to connect thinkers and University, noted: changemakers around this challenge. “It’s a tagline, an ad campaign, a social media program, an attempt to educate customers and influencers, a library of thought leadership, an employee motivational program, and a clearly defined corporate mission. Most importantly it’s a way to sell IBM and its services by framing the importance of, and the need to, harness the intelligence in the world’s and a company’s connected data.” Blogger Mary Catherine O’Connor wrote: Source: City Forward Introduction “Does this grant project mark the dawn of philanthropy 2.0? Or is it a handy tool for IBM to Governments too are opening up data and market its services to urban leaders? It’s both. And problems to entrepreneurs, coders and citizens, for IBM, it’s also a way to advance its Smart Planet with challenge platforms like Code for America, platform, which is all about building more efficient Data.gov and Challenge Post in the U.S. and systems through analytics, sensor networks, cloud Spark Central in the UK. computing, building automation and other systems.” 5
  • 6. Anthony Townsend, director of research at the Finally, several entrepreneurs have launched Institute for the Future, argues that cities have a projects to crowdsource ideas on how cities can lot to gain by opening up to citizens: prepare for the future (see our People’s Insights report on TED’s The City2.0 platform). “Why can’t the technology that makes the Web an intuitive and interactive, yet deeply personalized and social realm, be grafted onto the physical world in a similar fashion?... “In the coming decade each city must strive to be as good a civic laboratory as it can be. It must provide a physical and social support system for hackers and entrepreneurs to experiment within.” Source: thecity2.org Volume 2, Issue 12, Future of IBM Smarter Cities January - March, 2013 Citizenship Challenge
  • 7. People’s Lab: Crowdsourcing Innovation & Insights People’s Lab is MSLGROUP’s proprietary comment on other people’s content and crowdsourcing platform and approach that collaborate to find innovative solutions. helps organizations tap into people’s insights for innovation, storytelling and change. The People’s Lab crowdsourcing platform and approach forms the core of our distinctive The People’s Lab crowdsourcing platform insights and foresight approach, which consists helps organizations build and nurture public of four elements: organic conversation analysis, or private, web or mobile, hosted or white MSLGROUP’s own insight communities, client- label communities around four pre-configured specific insights communities, and ethnographic application areas: Expertise Request Network, deep dives into these communities. The People’s Innovation Challenge Network, Research & Insights Quarterly Magazines showcase our Insights Network and Contest & Activation capability in crowdsourcing and analyzing Network. Our community and gaming features insights from conversations and communities. encourage people to share rich content, vote/ Learn more about us at: peopleslab.mslgroup.com | twitter.com/peopleslab
  • 8. For People’s Lab solutions, contact pascal.beucler@mslgroup.com