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58%
Western Europe
11.4% 56.9% 62.2%
Asia
2.3% 8.1% 6.1%North America
83.3% 20.8% 21.3%
Middle East
0.2% 4.3% 3.1%
U.S. FranceU.K.
Location of respondents
People would clearly prefer for their company to be acquired by a
company from their own region. Asia comes second last to the
Middle East
Q: Is a company’s culture important to you?
Q: In your opinion, how much does the culture within a company
influence your work performance?
Q: Would the status of a company’s culture influence your deci-
sion to work there?
MSLGROUP questioned over 1,600 people aged 18 and over and living in the United States, United Kingdom
and France from April 13 - 17, 2013. Using the Internet to question over 500 people in each of those countries,
the aim was to be able to analyze their perceptions about corporate culture, their views about M&A, and
Chinese companies buying companies in their respective home markets. www.mslgroup.com
of the most pressing concerns are fundamental
issues - working conditions, job losses,
management style and ethical issues
Corporate culture should not be underestimated
More than half
rated their level of
concern at 1 or 2
on a scale of 7.
(1 being most
concerned)
Four out of five
Four out of five
two thirds
MSLGROUP study reveals Chinese companies must often
bear the burden of paying a 15 to 20 percent premium
in an overseas acquisition.
Where does the playing field differ?
Leveling the M&A playing field
51.5%
24.6%
26.9% 25.0% 25.1%
U.S. FranceU.K.
0%10%20%30%40%50%60%70%80%90%100%
7 6 5 4 3 2 1
Average
84.2%
68.5%
55.5%
65.8%
82.1%
68.3%
55.6%
67.2%
77.3%
65.7%
54.9%
65.0%
U.S. France AverageU.K.
2.8% 10% 7.3%
Eastern Europe
Corporate culture is clearly more important
in the US than in the UK or France
said they believe the culture of a company
influences their work performance
said a company’s corporate culture would
influence their decision to work there
consider the prospect
of their company being
acquired by a Chinese
company as a threat 57%
said they would be concerned
if someone from China
headed the company where
they work
US employees appear to be most concerned about their
company being the target of an acquisition

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Leveling The M&A Playing Field MSLGROUP China: Infographic

  • 1. 58% Western Europe 11.4% 56.9% 62.2% Asia 2.3% 8.1% 6.1%North America 83.3% 20.8% 21.3% Middle East 0.2% 4.3% 3.1% U.S. FranceU.K. Location of respondents People would clearly prefer for their company to be acquired by a company from their own region. Asia comes second last to the Middle East Q: Is a company’s culture important to you? Q: In your opinion, how much does the culture within a company influence your work performance? Q: Would the status of a company’s culture influence your deci- sion to work there? MSLGROUP questioned over 1,600 people aged 18 and over and living in the United States, United Kingdom and France from April 13 - 17, 2013. Using the Internet to question over 500 people in each of those countries, the aim was to be able to analyze their perceptions about corporate culture, their views about M&A, and Chinese companies buying companies in their respective home markets. www.mslgroup.com of the most pressing concerns are fundamental issues - working conditions, job losses, management style and ethical issues Corporate culture should not be underestimated More than half rated their level of concern at 1 or 2 on a scale of 7. (1 being most concerned) Four out of five Four out of five two thirds MSLGROUP study reveals Chinese companies must often bear the burden of paying a 15 to 20 percent premium in an overseas acquisition. Where does the playing field differ? Leveling the M&A playing field 51.5% 24.6% 26.9% 25.0% 25.1% U.S. FranceU.K. 0%10%20%30%40%50%60%70%80%90%100% 7 6 5 4 3 2 1 Average 84.2% 68.5% 55.5% 65.8% 82.1% 68.3% 55.6% 67.2% 77.3% 65.7% 54.9% 65.0% U.S. France AverageU.K. 2.8% 10% 7.3% Eastern Europe Corporate culture is clearly more important in the US than in the UK or France said they believe the culture of a company influences their work performance said a company’s corporate culture would influence their decision to work there consider the prospect of their company being acquired by a Chinese company as a threat 57% said they would be concerned if someone from China headed the company where they work US employees appear to be most concerned about their company being the target of an acquisition