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ENERGY
                                                                  NEWSLETTER
                                                                  Volume 1 - Issue 2 | November 2012




                                                                  18 months on from Fukushima,
                                                                   what does Europe’s energy future look like?




    INSIDE THIS ISSUE


	                PAGE                     	                PAGE               	                PAGE

	                03                       	                04                 	                07
Introduction                              MSLGROUP can                        Flip-flopping on nuclear energy
                                          make the difference                 bodes ill for Japan’s future
                                                                              Popular opinion in Japan is rapidly turning anti-nuclear. The
                                                                              Government tries to reflect this in its energy policy but has run into
                                                                              major opposition inside and outside of Japan.


    PAGE   New Italian National Energy Strategy:                                  PAGE   Poland heading for
    18     it’s time to join the conversation
           In a difficult and uncertain macroeconomic scenario,
                                                                                  21     nuclear power – will it work?
                                                                                         While Germany is implementing its phase out from the
           all the country’s efforts must be geared towards                              nuclear program and Japan has just announced its decision
           the resumption of sustainable growth.                                         to close its reactors too, Poland is simultaneously preparing
                                                                                         to launch its first nuclear power plant by the end of 2023.
Contents

Introduction	03

MSLGROUP can make the difference	                                04

Where we are	                                                    06

Flip-flopping on nuclear energy bodes ill for Japan’s future	    07

UK’s energy future post-Fukushima	                               10

Turbines in troubled waters	                                     12

Germany’s Energy Shift:
Does less haste mean more speed? 	                               14

Post-Fukushima issues for France’s energy transition	            16

New Italian National Energy Strategy: it’s time to join
the conversation	                                                18

Poland heading for nuclear power – will it work?	                21

How could Europe save more energy?	                              23

The Dutch energy landscape: towards a hybrid policy?	            25




                2
                                                    Energy       Volume 1 issue
                                                    Newsletter   November 2012
Introduction

18 months on from Fukushima – what does Europe’s
energy future look like?
As 2012 draws to a close, there is time to pause and reflect on how the tragic
events 18 months ago at Fukushima have changed the nature of the world’s
energy market and nowhere more so than in Europe. At a time of such profound
change, one might have expected a unanimity of approach – particularly given
the dirigiste nature of the European Union – but a quick review of the European
landscape reveals that, on this occasion, nothing could be further from the truth.
Almost every country in the European Union has a unilateral, seemingly
un-coordinated and often contrary position in respect of energy policy and their
reaction to Fukushima has only amplified this. For example, Germany, which
has always been sceptical of nuclear energy, boldly came out and committed to
closing its fleet of reactors in record time, pinning its hopes on developing its
leadership in renewables to plug the gap. With nuclear accounting for nearly 18%
of demand, that is a big gap to fill.

By contrast,there are countries like the UK and Poland, that remain quite bullish
on nuclear. Yet the UK’s nuclear programme is faltering, due to the Government’s
resistance to helping underwrite the associated costs and the reluctance of the
private sector to commit to such huge and uncertain liabilities. You even have the
bizarre situation in Sweden where environmental pressures have called the future
of hydro power, hitherto the poster child of green energy, into question.

Welcome, therefore, to MSLGROUP’s latest energy newsletter where some of my
learned colleagues have lifted the curtain on how Fukushima has shaken up the
European energy landscape. There are no easy solutions, especially in this era of
carbon reduction, and it is also clear that there is no single answer. Undoubtedly,
there needs to be some hard headed decision making at the highest level to
give direction and leadership in this critical area. Whatever happens, it is pretty
clear that communications professionals will be kept busy for decades to come,
explaining the impacts and outcomes to consumers and citizens alike.




Nick Bastin
Managing Director, Capital MSL,
Head of Energy, MSLGROUP EMEA




                   3
                                                                 Energy         Volume 1 issue
                                                                 Newsletter     November 2012
Our team


                             Anders Kempe
                  Regional president MSLGROUP EMEA
                                   Chairman JKL Group

                           anders.kempe@jklgroup.com



                                                           MSLGROUP can make the difference



                                   Nick Bastin
           Head of MSLGROUP EMEA Energy Practice UK

                             nick.bastin@capitalmsl.com


                                                                MSLGROUP is one of the world’s top five PR and events networks,
                                                                employing more than 3,400 people in 22 countries around the world.

                                                                We are Publicis Groupe’s speciality communications and engagement
                                                                group, advisors in all aspects of communication strategy: from
                                                                corporate PR to employee communications, from public affairs to
                                                                reputation management and from crisis communications to event
                            Per Ola Bosson                      management.
                                                Sweden

                           per.ola.bosson@jklgroup.com
                                                                We work for a quarter of the top-100 most valuable brands globally.

                                                                Specialist expertise
                                                                MSLGROUP’s EMEA Energy Practice is a leader in advising companies
                                                                from Europe and around the world on communications issues in the
                                                                energy sector. Across 15 countries and offices, our European network
                                                                supports clients that range from large publicly listed Fortune 500
              Alessandro Chiarmasso                             organisations, to small, privately held companies. We currently advise a
                                                   Italy
                                                                third of the energy companies in the Eurotop 100.
                 alessandro.chiarmasso@mslgroup.com




                                                                We offer in-depth sector understanding


                                                                                     From well head    To wall socket



                             George Godsal
                                                    UK

                          george.godsal@mslgroup.com

                                                                                     From nuclear      To renewable




                                                                                     From crisis       To talent


                  Pierre-Samuel Guedj
                                                 France

             pierre-samuel.guedj@consultants.publicis.fr




                                                                        4
                                                                                                                        Energy        Volume 1 issue
                                                                                                                        Newsletter    November 2012
Our team


                             Florian Wastl
                                            Germany

                         florian.wastl@mslgroup.com


                                                        We also understand the key communications issues that keep energy
                                                        companies awake at night:




                                                                                                  License to operate


                                                                                                                                    Sustainability




                                                                                                                                                                                                               Deep water
                                                                                                                               NIMBY
                                                                                 Fukushima



                                                                                                                           Financing
                                                                                                                                              Emissions
                                                           Carbon
                              Peter Steere



                                                                      Sustainability
                                                                                         Super Critical
                                   Brussels/ Sweden                                                                                                                         Sustainability




                                                                                                                                                         Drilling
                                                                                                                                                                      Coal
                                                                                                                                                                                                   NIMBY




                                                                                                                                                                                  Water
                                                                                                                                                                                                   Deep water
                             peter.steere@jklgroup.se




                                                                                                                                                                Financing




                                                                                                                                                                                          Talent
                                                                                                                                                                                                   Financing           License to operate




                                                                                 Water
                                                                                                                       NIMBY                                                                                           Financing
                                                                                                                                                                Fracking
                                                                                                                                                                Regulation                     Biodiesel
                                                                                 Regulation             Responsibility                                                                                                  Sustainability

                                                                                  License to operate Drilling
                                                                  Renewable



                                                                                                       NIMBY  Fukushima
                                                                                                                  Deep water

                                                                                 License to operate                                                                                                                             Financing




                                                                                                                                                                                                                      Carbon
                                                                                                                                                                                                           Renewable

                                                                                                                       Talent                                                                           Water
                                                                                                          Fracking

                                                                                                                                                                                              Coal




                                                                                                                                                                                                               Wind
                                                                                                                                                                                                                                                We can help to
                                                                                                                                                                                                                                                manage the risks
                         Pawel Tomczuk
                                              Poland

                        ptomczuk@publicrelations.pl



                                                        Holistic communications solutions
                                                        With both breadth and depth of energy communications expertise in
                                                        Europe’s key markets, we share the belief that effective, best practice
                                                        communications can deliver value to stakeholders across the energy
                                                        value chain.
                              Erik Martens
                                        Netherlands

                                erik.martens@msl.nl                                                                                                                                                                         We look at the bigger
                                                                                                                                                                                                                            picture in the context of
                                                                                                                                                                                                                            energy market issues
                                                                                 Creativity                             Corporate
                                                                                                                         Brand
                                                                                                                                                                                                                    • We help energy
                                                                                                                                                                                                                      organisations to find
                                                                                                                                           Digital/
                                                                                                                                         Social media
                                                                                                                                                                                                                      better ways of
                                                             Crisis
                                                                                                                                                                                                                      communicating
                                                                                                                                                                                                                      complex messages to
                                                            M&A, IPO,
                                                                                                                                                                                                                      multiple stakeholders
                                                           restructuring                                                                             Talent                                                           often across multiple
                                  Lotte Glad                                                                                                                                                                          markets
                                             Norway
                                                                              Investor                            Public affairs
                                                                              relations
                             lotte.glad@jklgroup.com                                                             and regulatory                                                                                     • We deliver creative
                                                                                                                   relations
                                                                                                                                                                                                                      solutions that drive
                                                                                                                                                                                                                      greater engagement
                                                                                                                                                                                                                      with key audiences



                                                        If you want to find out more about the work we do, or enquire as to how
                                                        we might be able to help, don’t hesitate to contact a team member in
                                                        your market – or contact Nick Bastin at nick.bastin@capitalmsl.com
                  Helmut Kranzmaier
                                            Germany

           Helmut.Kranzmaier@cnc-communications.com




                                                                          5
                                                                                                                                                                                                                                            Energy                 Volume 1 issue
                                                                                                                                                                                                                                            Newsletter             November 2012
Where we are




                                                                                                                                                                                                                                        EMEA
     AMERICAS                                                                                                                                                                                                                41 offices and
      20 offices and                                                                                                                                                                                                          over 1,150
        over 700                                                                                                                                                                                                              employees
       employees


                                                                                                                     Helsinki
                                                                                                                    Warsaw                                                                                                                                                                                                                                                        ASIA
                                                                                                                Stockholm (2)                                                           SWEDEN                                                                                                                                                                          40 offices and
                                                                                                                Gothenburg                                                                                    FINLAND

                                                                                                                                                                                                                                                                                                                                                                         over 1,550
                                                                                                                    Oslo (2)
                                                                                                                                                                          NORWAY

                                                                                                                                                                                                                                                                 RUSSIAN
                                                                                                                                                                                                                                                               FEDERATION                                                                                                employees
     Boston                 CANADA                                                                           Copenhagen (2)                                                                               ESTONIA


                                                                                                                                                                                                         LATVIA



New York (6)
                                                                                                                                                                         DENMARK                      LITHUANIA

                                                                                                                                                        UNITED
                                                                                                                                             IRELAND

                                                                                                                      Breda
                                                                                                                                                       KINGDOM
                                                                                                                                                                                                              BELARUS


    Toronto                                                                                                                                                               GERMANY
                                                                                                                                                                                              POLAND

                                                                                                                                                                                                                    UKRAINE
                                                                                                                                                                                         CZECH


  Seattle (2)
                                                                                                                                                                                        REPUBLIC
                                                                                                                                                                                                                                                                                     KAZAKHSTAN
                                                                                                                                                       FRANCE                                HUNGARY
                                                                                                                                                                                   AUSTRIA                       MOLDOVA
                                                                                                                                                                                                                                                                                                                                                   MONGOLIA


                                                                                                                 London (5)
                                                                                                                                                                                                       ROMANIA

                                                                                                                                                                                                SERBIA
                                                                                                                                                                                       MONTENEGRO

                                                                                                                   Paris (8)
                                                                                                                                                                                                         BULGARIA                             GEORGIA                       UZBEKISTAN

 Chicago (2)
                                                                                                                                                                                     ITALY    ALBANIA                                                                                               KYRGYZSTAN                                                                                NORTH
                                                                                                                                                                                                                                                        BAKU                                                                                                                                  KOREA
                                      UNITED STATES                                                                                       PORTUGAL                                                   GREECE
                                       OF AMERICA                                                                                                      SPAIN                                                                  TURKEY                                 TURKMENISTAN                                                                                                                                 JAPAN
                                                                                                                                                                                                                                                                                             TAJIKISTAN


                                                                                                                                                                                                                                      SYRIA                                                                                                                                                   SOUTH
                                                                                                                                                                                                                                                                                                                                               CHINA

                                                                                                                                                                                                                                                                                                                                                                                                                          Tokyo (3)
                                                                                                                                                                                                                                                                                                                                                                                              KOREA


                                                                                                                Brussels (2)                    MOROCCO
                                                                                                                                                                                                                            LEBANON

                                                                                                                                                                                                                           ISRAEL
                                                                                                                                                                                                                                    JORDAN
                                                                                                                                                                                                                                              IRAQ
                                                                                                                                                                                                                                                                  IRAN
                                                                                                                                                                                                                                                                                AFGHANISTAN




                                                                                                                Amsterdam                                                                                                                                                                PAKISTAN                     NEPAL                                                                                               Seoul (2)
                                                                                                                                                                                                                                                                                                                                                                                                                          Taipei
                                                                                                                                                               ALGERIA
                                                                                                                                  WESTERN                                                    LIBYA


                                                                                                                    Geneva
                                                                                                                                                                                                                   EGYPT
                                                                                                                                  SAHARA                                                                                                       SAUDI                                                                          BANGLADESH
                                                                                                                                                                                                                                              ARABIA                                                       INDIA
                                     MEXICO

                                                                            PUERTO RICO                                              MAURITANIA
                                                                                                                                                                                                                                                                                                                                           BURMA

                                                                                                                                                                                                                                                                                                                                                       LAOS
                                                                                                                                                                                                                                                                                                                                                                                                                          Shanghai (4)
          Los Angeles (2)                                                                                                                                                                                                                                                                                                                                                                                                 Beijing (4)
                                                                                                                                                                                                                                                                   OMAN



                                                                                                                   Monaco
                                                                                                                                                        MALI             NIGER               CHAD                                                        YAMEN
                                                                                                                                SENEGAL


                                                                                                                                                                                                                                                                                                                                                                                                                          Hong Kong (2)
                                                                                                                                                                                                                                                                                                                                                              VIETNAM

            San Francisco
                                                                                                                                                                                                                  SUDAN
                                                                                                                                                        BURKINA

                                                                                                                   Cologne                                                                                                                                         Dubai
                                                                                                                                                                                                                                                                                                                                                   CAMBODIA                         PHILIPPINES


                                                                                                                                                                                                                                                                                                                                                                                                                          Chengdu
                                                                                                                                      GUINEA                     BENIN NIGERIA
                                                                                                                                                               TOGO                                                                                                                                              SHRI LANKA
                                                                                                                                                                                                                                      ETHIOPIA
                                                                            VENEZUELA                                                               IVORY GHANA                          CENTRAL AFRICAN

                                                                                                               Frankfurt (2)                                                                                                                                   Abu Dhabi
                                                                                                                                          LIBERIA   COAST                                   REPUBLIC

                                                                                                                                                                                                                                                                                                                                                                                                                          Guangzhou (2)
                                                                                                                                                                                                                                                                                                                                                                         BRUNEI
                                                                                                                                                                                                                                                                                                                                                   MALAYSIA
                                                                                                                                                                                                                                                 SOMALIA

                  Atlanta
                                                                COLOMBIA
                                                                                                                                                                                                                        UGANDA

                                                      ECUADOR                                                     Hamburg                                                    GABON    CONGO
                                                                                                                                                                                                     DEM. REP.
                                                                                                                                                                                                                                    KENYA




                  Detroit
                                                                                                                                                                                                                                                                                                                                                                                  INDONESIA

                                                                                                                   Milan (2)
                                                                                                                                                                                                      CONGO


                                                                                                                                                                                                                                                      Ahmedabad
                                                                                                                                                                                                                                                                                                                                                                                                                  PAPUA NEW
                                                                                                                                                                                                                                                                                                                                                                                                                    GUINEA
                                                                                                                                                                                                                            TANZANIA


          Washington DC                                     PERU
                                                                                                    BRAZIL       Munich (2)                                                                                                                            Mumbai (2)                                                                                                                                                         Singapore
                                                                                                                                                                                                                                                                                                                                                                                                                          Kuala Lumpur
                                                                                                                                                                                        ANGOLA




                                                                               BOLIVIA
                                                                                                                      Rome                                                                                ZAMBIA
                                                                                                                                                                                                                                                         Pune (2)
                                                                                                                                                                                                                                                 MADAGASCAR


                                                                                                                                                                                                                                                     New Delhi (4)
                                                                                                                                                                                                                            MOZAMBIQUE

                                                                                                                  Berlin (2)                                                           NAMIBIA
                                                                                                                                                                                                                    ZIMBABWE


                                                                                         PARAGUAY                                                                                                    BOTSWANA


                                                                                                              Johannesburg                                                                                                                                                                                                                                                                            AUSTRALIA



                                                                    CHILE
                                                                                                                                                                                                                        SWAZILAND
                                                                                                                                                                                                                                                   Bangalore (2)
                                                                                             URUGUAY
                                                                                                                                                                                                 SOUTH AFRICA
                                                                                                                                                                                                                                                  Hyderabad (2)
                                                                             ARGENTINA
                                                                                                                                                                                                                                                     Chennai (2)                                                                                                                                                                 NEW
                                                                                                                                                                                                                                                                                                                                                                                                                               ZEALAND

                                                                                                                Sao Paulo                                                                                                                               Kolkata
       Latin America                                                                                            Buenos Aires
       50+ employees
                                                                                                                                                                                                                                                                                                                                     MSLGROUP Office

                                                                                                                                                                                                                                                                                                                                     Affiliate Office




                                                                                                                                                                    6
                                                                                                                                                                                                                                                                                                                                                                                                  Energy                                 Volume 1 issue
                                                                                                                                                                                                                                                                                                                                                                                                  Newsletter                             November 2012
Flip-flopping on nuclear energy
   bodes ill for Japan’s future
   Japan has gone back to the drawing board on whether to let nuclear power stay in
   its energy mix. Japan is in desperate need of a more serious debate on its energy
   future. It must bring to the table representatives from all ends of society.




                  Jochen Legewie
        Jochen.Legewie@cnc-communications.com




                                                Popular opinion in Japan is rapidly          Japan were dashed. In the face of
                                                turning anti-nuclear. The Government         strong opposition from the business
                                                tries to reflect this in its energy policy   community, municipalities and
                                                but has run into major opposition inside     prefectures that host nuclear reactors
The Cabinet eventually approved                 and outside of Japan. The result is a        and fuel reprocessing plants, and from
the new energy plan on Sept.                    zigzagging course, which is creating         the United States, Great Britain and
                                                huge unpredictability about Japan’s          France, the Japanese Government
19. But it had dropped the core                 future nuclear policy. This limbo            decided to backtrack on its initial
reference to the 2040 deadline                  situation threatens to be even worse         aspirations.
in a separate document. In other                than either switching off all nuclear
                                                reactors or keeping them online.             The Cabinet eventually approved the
words, Japan has gone back to the                                                            new energy plan on 19 September. But
drawing board on whether to let                 On 14 September 2012, the Japanese           it had dropped the core reference to the
                                                Government presented to the public a         2040 deadline in a separate document.
nuclear power stay in its energy
                                                new national energy strategy. This long-     In other words, Japan has gone back
mix.                                            awaited plan included the objective of       to the drawing board on whether to let
                                                eliminating nuclear power by 2040.           nuclear power stay in its energy mix.
                                                This came as no big surprise as recent
                                                surveys are showing that a majority of       This zigzagging on policy has left many
                                                Japanese favor an exit from nuclear          in and outside Japan scratching their
                                                energy in the long run. Each Friday, tens    heads. Both proponents and opponents
                                                of thousands of people demonstrate           of nuclear energy are equally frustrated
                                                against nuclear power in front of the        because neither group’s concerns
                                                Prime Minister’s residence and this          are being properly reflected by the
                                                has been going on for several months.        Government’s wavering course. The
                                                Japan has not witnessed a larger public      worst long-term damage, however, is
                                                movement than this since the student         probably being caused by the shaken
                                                riots in the 1960s.                          belief that Japan has a predictable
                                                                                             future in energy.
                                                Only one week after 14 September,
                                                however, hopes for a nuclear-free



                                                                    7
                                                                                                                  Energy          Volume 1 issue
                                                                                                                  Newsletter      November 2012
The announcement of the new energy           The ambiguity of the Government policy
                                      strategy on 14 September was filled with     is best shown by the following remarks
                                      contradictions and ambiguities from the      of Japan’s trade minister, “Whether we
                                      beginning.                                   can become nuclear-free by the 2030s
                                                                                   is not something to be achieved only by
                                      While aiming to close nuclear power          policymakers. It also depends on the
                                      plants by the end of the 2030s, the          will of electricity users, technological
                                      strategy allows work on plants already       innovation, and the international
                                      under construction to continue. It also      environment for energy in the next one
                                      calls for shutting down all reactors while   or two decades.”
                                      the reprocessing of spent fuel shall
                                      continue. Likewise, the goal of tripling     What remains for the time being is a
                                      electricity output from renewable            temporary victory by the formidable
                                      energy sources by 2030 sounds hollow         coalition of pro-nuclear interest groups.
                                      because the Government does not offer        But as long as unpredictability and
                                      any plans for generating the funding         immature communications continue
                                      required to do so.                           to shape energy policy and public
                                                                                   perception at home and abroad, there
                                      In addition to these factual                 will be no real winner.
                                      contradictions, members of Prime
                                      Minister Noda’s Cabinet have been            Japan is in desperate need of a more
                                      making inconsistent remarks over             serious debate on its energy future.
                                      the past weeks. On 13 September the          The Government should take the lead
                                      Government announced its plan to shut        in creating a proper framework and
                                      down the Monju fast-breeder reactor.         timeline for this debate. It must bring to
                                      Five days later it insisted that research    the table representatives from all ends
Japan needs to develop its own
                                      and development activities at Monju          of society, including the growing group
approach in a political environment   would continue.                              of outspoken nuclear opponents.
that lacks a history of long-term
                                      On 17 September, Chief Cabinet               Maybe, Japan should borrow a
public discussion of nuclear          Secretary Fujimura even told a               page from the book of the German
power as Germany had, and which       news conference about plans to               Government. Right after the Fukushima
faces significant differences with    decommission three nuclear reactors          disaster, the German Government
                                      in Fukui Prefecture — only to retract the    installed the so-called Ethics
Germany in terms of geography,        remarks a few hours later on the same        Commission, made up of famous
geopolitics and other conditions.     day.                                         and highly respected individuals




                                                          8
                                                                                                          Energy          Volume 1 issue
                                                                                                          Newsletter      November 2012
from academia, the church and other           On the other hand, if nuclear energy
parts of society, including a business        stays, it might lead to another major
representative, to discuss the nation’s       accident in earthquake prone Japan and
future nuclear policy. It later provided      thus — combined with above — result in
chancellor Merkel with the perfect            the worst possible overall scenario.
blueprint legitimising Germany’s
nuclear exit.                                 Facts and perceptions need to be taken
                                              into the equation as well. There are
Japan needs to develop its own                many ways to do so. One would be to
approach in a political environment           start an annual international summit to
that lacks a history of long-term public      discuss the challenges and solutions
discussion of nuclear power as Germany        to the energy questions of today and
had, and which faces significant              tomorrow. The obvious annual date
differences with Germany in terms             would be 11 March, with a venue in
of geography, geopolitics and other           Fukushima prefecture.
conditions.
                                              The Japanese Government owes it to
But it is clear that Japan cannot afford to   its people, and also to the international
keep zigzagging on energy policy much         community, to take the lead in
longer. If it continues, the fears of both    addressing nuclear and other energy
sides in the nuclear debate might come        issues in a proactive and sustainable
true.                                         way. And it must communicate its course
                                              in a consistent and responsible way. If it
On the one hand, the continued                did so, Japan might even be perceived
unpredictability in policy will likely make   as leading in a responsible way – at
energy-intensive businesses leave             home as well as abroad.
Japan. It will effectively dampen any
further exports of nuclear technology
while preventing the development of a
strong new industry around renewable
energies at the same time. It will even
worsen relations with the U.S. and
other Western allies that want Japan to
stick with nuclear power but most of all
request planning security.




                     9
                                                                    Energy          Volume 1 issue
                                                                    Newsletter      November 2012
UK’s energy future post - Fukushima?
   The Tsunami off the coast of Japan that led to the Fukushima disaster has
   had a powerful and long reaching effect on global energy policy and its
   impact has circumnavigated the world – including reaching the UK
   and affecting its energy policy choices.
                                     Even prior to Fukushima,the UK was         in submitting a bid, it did raise the
                                     facing some very difficult decisions;      controversial prospect of the Chinese
                                     how could its ageing fleet of nuclear      State being a significant shareholder in
   Nick Bastin                       reactors be phased out and replaced        the privatised UK nuclear industry.
      	nick.bastin@capitalmsl.com    with enough new capacity to keep the
                                     lights on? Should nuclear remain a         This would have brought its own
                                     core component of the UK electricity       communications challenges, as it
                                     supply? What mix of fuel gave the          seems unlikely that the British general
                                     best blend of security of supply, cost     public would have readily accepted
                                     efficiency and would help to lower the     Chinese ownership in such a sensitive
                                     UK’s carbon footprint; how could prices    area – particularly when there is no
                                     be kept affordable; and what was the       prospect for reciprocity in China.
                                     right balance between intermittent and
The Government was presented
                                     base load solutions?                       The problem is that if trusted partners,
with an awkward conundrum, as                                                   like E.On, RWE and Areva pull out,
the subsequent bids from a variety   Perhaps, unsurprisingly, the role of       there is not much choice of other
                                     nuclear power has been questioned as       suppliers who have the technical or
of consortiums to take over the
                                     never before, with an added irony being    financial ability, or willingness, to bid,
project have been less palatable     that this came at a time that the UK       particularly if you exclude Chinese or
and had potentially included two     seemed to have unblocked a log jam in      Russian bidders for political reasons.
                                     its development of new nuclear power       In this case, Hitachi have ridden to the
Chinese State-owned bidders
                                     stations and was well advanced in the      rescue by agreeing to buy Horizon
- China Guangdong Nuclear            planning for the construction of a fleet   from E.On and RWE, but there is still
Power Group and Nuclear Power        of up to eight new plants.                 a complex negotiation to be had over
                                                                                pricing and the financial return, with
Technology Corp.
                                     However, unlike in other countries,        Hitachi seemingly having to trust the
                                     like Germany and Japan, the desire to      UK Government to do the right thing.
                                     withdraw from nuclear power has not        It seems unlikely that more nuclear
                                     come from Government wilting under         power stations can realistically be built
                                     popular protest, but from private sector   without a greater level of Government
                                     reluctance to commit to the projects       involvement, due to the extremely long
                                     under the proposed terms. The swift        term liabilities and costs, which are
                                     action taken by Angela Merkel’s            increasingly hard for private companies
                                     Government to shut down nuclear            to stomach.
                                     power in Germany, was followed rapidly
                                     by E.On and RWE’s withdrawal from          But the ripples of Fukushima are
                                     bidding for the Horizon consortium that    more subtle than just whether the
                                     was hoping to build two new plants at      UK should build more nuclear power
                                     Wylfa and Oldbury on Severn.               stations. The question is also, if not
                                                                                nuclear, then what? With a reluctance
                                     The Government was presented               to be more dependent on Russian
                                     with an awkward conundrum, as the          gas and with declining production in
                                     subsequent bids from a variety of          the UK North Sea, the options for a
                                     consortiums to take over the project       robust alternative are limited. Despite
                                     have been less palatable and had           theoretical support for renewables like
                                     potentially included two Chinese State-    wind, there is increasing push back
                                     owned bidders - China Guangdong            from communities on the impact these
                                     Nuclear Power Group and Nuclear            have. Recent proposals for a huge wind
                                     Power Technology Corp. Although            farm along the banks of Loch Ness
                                     neither of these ultimately participated   in Scotland have galvanised intense




                                                        10
                                                                                                      Energy          Volume 1 issue
                                                                                                      Newsletter      November 2012
opposition and it is clear that the       But there is no easy way out,
difficult choices people need to make     consumers need to be informed
about their power sources are not going   about the reality that we face; with
to go away.                               most renewables currently unable to
                                          meet baseload power requirements,
All of these challenges will require      and requiring huge Government
effective communications to help          subsidies to get off the ground, all of
people make the right decisions – with    the alternatives remain unpalatable
consumers struggling under ever           on one level or another. It is inevitable
increasing energy bills, and a growing    that ultimately we will need a mix of
number enduring fuel poverty, the         energy sources to meet our needs, and
correlation between those choices and     nuclear will need to be part of that mix.
politics will become ever narrower. The   I am sure nuclear power operators, and
Government is trapped between the         the British public for that matter, would
rock of deficit reduction and the need    value more open and transparent
for long term planning / financing of     communications from the Government
these projects, if you throw in carbon    on how these plans will affect them,
reduction targets and the hornet’s nest   and they will need to fully understand
of opposition from special interest       the costs and ramifications that those
groups, then you can see why decision     choices will have, both in the present
making is often glacial.                  but also in the future, 20 years hence.




                   11
                                                                Energy          Volume 1 issue
                                                                Newsletter      November 2012
Turbines in troubled waters
   What will the impact be of Sweden’s plans to revise
   the environmental permits of the country’s 2,000 hydro plants


   Per Ola Bosson
      	per.ola.bosson@jklgroup.com




                                     “I can’t understand why Sweden is          A power plant required to release
                                     doing this! Hydropower is necessary,       a certain minimum flow alongside
                                     as we all know. Not only because it        its turbine has an impact on up and
                                     is renewable - it is also needed to        downstream power plants. The ability
                                     regulate fluctuations in wind power        to use hydropower as energy storage is
                                     production.”                               restricted when flow cannot be freely
                                                                                regulated.
                                     These words were spoken by a
                                     German electrical engineer, who was        Rewriting permits for all power
                                     astonished by Sweden’s plans to cut        plants under today’s environmental
                                     hydropower production. Or more             legislation is expected to reduce
The few cases in which new
                                     precisely, Sweden’s plans to revise        production by 5 TWh, according to
environmental legislation has        the environmental permits of the           industry body Swedenergy. Regulating
been applied to hydropower have      country’s 2,000 hydroelectric plants.      capacity – the ability to store energy
                                     Most hydro plants operate under            in regulated rivers – will also be
always entailed a decrease in
                                     permits that are 50-100 years old and      reduced. Others estimate that the
production.                          were granted under old legislation. A      production decrease may be as much
                                     revision of the permits in accordance      as 10 TWh. Today, 65 TWh is produced
                                     with new legislation would compel          by hydropower. A crucial question will
                                     the hydro plants to meet more              be how environmental regulations
                                     stringent requirements and comply          should be applied to the largest hydro
                                     with new environmental law principles,     plants. Most hydroelectric production
                                     including the Duty of Care, Best           is generated by the 200 largest plants;
                                     Available Technology and Polluter Pays     this is also where the regulating
                                     Principles.                                capacity lies.

                                     The few cases in which new                 The parliamentary majority that has
                                     environmental legislation has been         pushed the plans does not care to
                                     applied to hydropower have always          provide a forecast as to the size of
                                     entailed a decrease in production.         the production decrease – it wants
                                     This is due to the requirement that        the issue to be analysed by the
                                     a greater share of flowing water be        Government investigator who was
                                     released alongside the turbine into        commissioned last June to draw up a
                                     new or existing fish streams, which is     legislative proposal. The proposal will
                                     expected to improve the chance of          be finalised by the summer of 2013.
                                     survival for migrating fish and mussels.   Meanwhile, Sweden is preparing a plan
                                     Each additional cubic metre of water       for making the entire energy supply
                                     released past the turbine means lost       climate neutral by 2050. With less
                                     electricity production.


                                                        12
                                                                                                     Energy         Volume 1 issue
                                                                                                     Newsletter     November 2012
hydropower, Sweden will need more             production for existing hydro plants. It
                                    wind power. This in turn increases            is inconceivable that a parliamentary
                                    the demand for regulating power –             majority will have a sudden attack of
                                    i.e., hydropower. The upshot is that          remorse and admit that it “forgot about
                                    Europe can hardly count on Swedish            climate change.”
                                    hydropower in any significant way to
                                    regulate expanded wind power and              A further expansion of hydropower in
                                    solar energy, as Sweden will need the         Sweden is also inconceivable, even
                                    hydropower for its own regulation of          in the long term. There are unused
                                    supply and demand. A salient point            watercourses, but they are clearly
                                    is that Sweden has no natural gas             protected by law. For safety’s sake, the
                                    network and thus lacks the option of          remaining Swedish rivers (including
                                    using electric power generated by             four large, entirely undeveloped
                                    natural gas as a regulating power.            Norrland rivers) are protected by both
                                                                                  Swedish law and the EU’s Natura
                                    The political game behind hydropower          2000, and the major rivers have also
                                    is complicated, as it always is with          been classified as National Rivers.
                                    Swedish energy policy. Due to high            Watercourses are thus triply protected
                                    per capita electricity consumption,           from expansion. Angry opinions
                                    energy is an important issue. In the          are immediately heard at the mere
                                    battle between various stakeholders,          mention of hydropower expansion.
A further expansion of hydropower   certain types of energy (e.g., natural        Neither is it possible to increase
                                    gas) have been rejected on less               electricity production in existing
in Sweden is also inconceivable,
                                    than objective grounds. It is hardly a        hydroelectric plants, since production
even in the long term. There are    coincidence that the most nuclear-            there will be reduced by the release of
unused watercourses, but they are   friendly party – the Liberal Party – is       more water into fish streams alongside
                                    also critical of hydropower. But even         the turbines.
clearly protected by law.
                                    the environmental movement criticises
                                    hydro, which it views as large-scale          The German electrical engineer cited
                                    and a threat to biological diversity (as if   above points out that Europe will
                                    global warming doesn’t also threaten          need Swedish hydropower to regulate
                                    biodiversity). Most people recognise          all the future wind power and solar
                                    hydropower’s great importance to              energy. But references to Germany’s or
                                    Sweden’s economic welfare, but                Europe’s need for Swedish hydropower
                                    no party or group of voters actually          fail to resonate with Swedish public
                                    likes hydropower. For people living           opinion – in fact, such references
                                    near the plants, it’s hard to like            have the opposite effect. Swedes do
                                    hydro. Hydroelectric plants today do          not want fish migration blocked by
                                    not employ local staff but control            hydropower plants just so electricity
                                    operations remotely from national             can be exported. Neither do they
                                    operations rooms. Hydropower’s                think more hydropower is needed in
                                    advantages become evident far from            Sweden – hydropower already provides
                                    the people who live near the plants,          nearly 50 per cent of the electricity
                                    and this distance would be even greater       consumed in Sweden. So it’s more
                                    if electric power were exported.              enjoyable to fish for trout in Swedish
                                    Taken together, this all means that           rivers, and canoeists won’t have to haul
                                    the decision making process on                their canoes past hydropower plants.
                                    hydroelectric plant environmental             And after all, electricity on the Nordic
                                    permits that is now underway will             market is cheaper this year than it’s
                                    most likely carry severe consequences         been in a very long time.
                                    and entail a significant decrease in



                                                        13
                                                                                                       Energy          Volume 1 issue
                                                                                                       Newsletter      November 2012
Germany’s Energy Shift:
Does less haste mean more speed?
Germany’s energy shift is not only lagging severely behind schedule,
it is also about to slow down even further. Ultimately, this could be a virtue
for German energy policy.


Florian Wastl
  	florian.wastl@mslgroup.com




                                In the early summer of last year, only      result of these problems, only two
                                three months after the Fukushima            small offshore wind parks have so far
                                nuclear disaster, Angela Merkel’s           been built, with a joint capacity of a
                                Government dramatically overturned          meagre 0.5 Gigawatts. According to the
                                its original decision to slow Germany’s     Government’s plans, however, offshore
                                exit from nuclear power, bringing the       wind power will have to generate a
                                date for the final decommissioning of       whopping ten Gigawatts by 2020.
                                all German nuclear reactors forward
                                to 2022. Alongside the faster nuclear       What’s more, the pace of the Energy
                                phase-out, the Government embarked          Shift is set to slow down even further
                                on a hugely ambitious plan to replace       in the months ahead. This is for two
                                Germany’s nuclear capacity with power       reasons: First, the strongest proponent
                                from renewable energy sources.              within the Government of a speedy
                                                                            transition to renewables, environment
                                Since then, progress in Germany’s so-       minister Norbert Röttgen (CDU),
                                called “Energiewende” (“Energy Shift”)      lost his ministerial post in May 2012,
                                has been painstakingly slow, with           following a poor showing as CDU front-
                                many projects lagging severely behind       runner in a key regional election. The
                                schedule. This is best exemplified          new man in charge of the environment
                                by the status quo of one of the key         brief, Peter Altmaier (also CDU), is
                                pillars of the Energy Shift, i.e. the       determined to focus less on speed
                                building of offshore wind parks in          than on feasibility. This is likely to
                                the North Sea. More than a year into        include a temporary strengthening of
                                the Energiewende, decision-makers           fossil energy production. Secondly,
                                have still not created the regulatory       Germany is facing a general election in
                                environment to give investors the           September 2013. With energy issues
                                financial security they require (although   likely to dominate the election, political
                                a law to do this is about to be passed      parties are already beginning to stake
                                at the time of writing). Meanwhile,         out their positions. As the election
                                the state-owned Dutch grid operator         draws nearer, the policy window will
                                TenneT, tasked with connecting the          close in the spring and is unlikely to
                                proposed offshore wind parks to             reopen until early 2014.
                                mainland grids, is in severe financial
                                difficulty. Separate deals between          However, it is not all gloom: While
                                TenneT and investors to secure              Peter Altmaier may be putting his
                                funding for individual projects are now     foot on the brake with regard to
                                beginning to get underway but no            renewables, he has also begun to
                                overall solution to TenneT’s financial      frame the debate towards a more
                                troubles appears to be in sight. As a       pragmatic, results-oriented approach



                                                   14
                                                                                                  Energy          Volume 1 issue
                                                                                                  Newsletter      November 2012
Only the Green Party are likely to
step out of line: They will insist
that costs are not being pushed up
by the effort to extend renewable
energy production but by a rebate
for industry which should be
scrapped.




                                     to the Energy Shift. As the Government      up by the effort to extend renewable
                                     has just had to raise its green energy      energy production but by a rebate for
                                     levy to cover the increasing cost of        industry which should be scrapped.
                                     the Energy Shift, Altmaier’s key focus      With a Grand Coalition between
                                     will be on keeping overall costs down       Christian Democrats and Social
                                     – or, rather, of spreading them out         Democrats the most likely outcome
                                     over a greater period of time. While        of the election, Altmaier’s approach is
                                     Altmaier’s CDU (and, to some extent,        set to prevail. It is therefore likely that
                                     also the Social Democrats) will be          Germany will experience a significant
                                     arguing in their election campaigns         slowing-down in the shift to renewable
                                     that energy must remain affordable to       energy production, but that targets,
                                     consumers, the CDU’s coalition partner      timings and the cost of the Energy Shift
                                     FDP will emphasise the importance           will become more realistic. Given the
                                     of cheap energy for the continued           inevitable extension of fossil energy
                                     competitiveness of Germany’s export-        production, however, one target will
                                     driven economy. Only the Green Party        hang in the balance more than ever
                                     are likely to step out of line: They will   before: Germany’s commitment to cut
                                     insist that costs are not being pushed      CO2 emissions.




                                                        15
                                                                                                        Energy          Volume 1 issue
                                                                                                        Newsletter      November 2012
Post-Fukushima issues
    for France’s energy transition
    We are more and more aware that we are living in a resource
    limited world. While 80% of our energy currently comes from
    fossil fuels, this cannot be sustained in the future.
                                            Indeed, in a world where the need for
                                            energy is constantly growing, fossil
                                            energy resources are slowly being
    Pierre-Samuel Guedj                     depleted and the scrutiny of their
       	 pierre-samuel.guedj@consultants.   environmental impact dramatically
         publicis.fr
                                            increasing, an energy transition is
                                            necessary.
                                            	
                                            In light of these issues, the accident
                                            at Fukushima could have been an
                                            accelerating factor for the transition.
                                            However, in France nuclear energy is
                                            too important and too competitive
                                            to be replaced. Hence, its role has
                                            not really been questioned following
                                            the Fukushima event. Nevertheless,
                                            for political reasons, the French
                                            Government has had to get involved
Companies are both the agents of
                                            in the development of renewable
                                                                                        These are some of the questions
the transition and key to it. If we         energies. This is what lies behind
                                                                                        for which those companies that are
want it to be successful, it must           the recent announcement, during
                                                                                        affected seek answers.
                                            the Environmental Conference, that
take into account their worries and
                                            a national debate will be organised
expectations.                               around the energy transition and the        Companies required to
                                            associated issues and that this will lead   enter the debate
                                            to a new planning law before summer          	
                                            2013. Seemingly, the idea behind this       Companies are both the agents of
                                            declaration is to hide nuclear energy       the transition and key to it. If we want
                                            under a carbon-free layer, forbidding       it to be successful, its must take into
                                            for example shale gas, to make it more      account their worries and expectations.
                                            acceptable.                                 After having being left out in the latest
                                            	                                           Environmental Conference, companies
                                            Whatever will be decided later this         have to be reintegrated into the
                                            year, the lives of companies will           debate. Hence, the governance of the
                                            undoubtedly be affected. For some           energy transition debate to date has
                                            sectors, like the public construction       to be questioned. Companies want a
                                            sector, or the renewable energy sector,     balanced and coherent discussion, in
                                            this transition will be an opportunity to   particular in the debate on shale gas
                                            expand their activities, thanks to new      and this will need to be re-examined
                                            public projects and new invitations to      and involve all stakeholders.
                                            tender – in the photovoltaic sector for
                                            instance. For some others, such as in       A need for clearer
                                            the hydrocarbon sector, it will require
                                            major changes to their activities.          information about funding
                                            	                                           	
                                            All these changes lead to numerous          Once the direction has been settled,
                                            questions for those companies linked        companies expect clearer information
                                            to the energy transition. How will the      on whom will pay for the transition and
                                            debate be organised and led? Who            how it will be organised. Indeed, the
                                            and how will it be financed? What           Government has already announced
                                            regulatory framework will be used?          strong measures, in particular in the
                                                                                        automobile and public construction



                                                               16
                                                                                                              Energy          Volume 1 issue
                                                                                                              Newsletter      November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012
MSLGROUP EMEA Newsletter on Energy November 2012

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MSLGROUP EMEA Newsletter on Energy November 2012

  • 1. ENERGY NEWSLETTER Volume 1 - Issue 2 | November 2012 18 months on from Fukushima, what does Europe’s energy future look like? INSIDE THIS ISSUE PAGE PAGE PAGE 03 04 07 Introduction MSLGROUP can Flip-flopping on nuclear energy make the difference bodes ill for Japan’s future Popular opinion in Japan is rapidly turning anti-nuclear. The Government tries to reflect this in its energy policy but has run into major opposition inside and outside of Japan. PAGE New Italian National Energy Strategy: PAGE Poland heading for 18 it’s time to join the conversation In a difficult and uncertain macroeconomic scenario, 21 nuclear power – will it work? While Germany is implementing its phase out from the all the country’s efforts must be geared towards nuclear program and Japan has just announced its decision the resumption of sustainable growth. to close its reactors too, Poland is simultaneously preparing to launch its first nuclear power plant by the end of 2023.
  • 2. Contents Introduction 03 MSLGROUP can make the difference 04 Where we are 06 Flip-flopping on nuclear energy bodes ill for Japan’s future 07 UK’s energy future post-Fukushima 10 Turbines in troubled waters 12 Germany’s Energy Shift: Does less haste mean more speed? 14 Post-Fukushima issues for France’s energy transition 16 New Italian National Energy Strategy: it’s time to join the conversation 18 Poland heading for nuclear power – will it work? 21 How could Europe save more energy? 23 The Dutch energy landscape: towards a hybrid policy? 25 2 Energy Volume 1 issue Newsletter November 2012
  • 3. Introduction 18 months on from Fukushima – what does Europe’s energy future look like? As 2012 draws to a close, there is time to pause and reflect on how the tragic events 18 months ago at Fukushima have changed the nature of the world’s energy market and nowhere more so than in Europe. At a time of such profound change, one might have expected a unanimity of approach – particularly given the dirigiste nature of the European Union – but a quick review of the European landscape reveals that, on this occasion, nothing could be further from the truth. Almost every country in the European Union has a unilateral, seemingly un-coordinated and often contrary position in respect of energy policy and their reaction to Fukushima has only amplified this. For example, Germany, which has always been sceptical of nuclear energy, boldly came out and committed to closing its fleet of reactors in record time, pinning its hopes on developing its leadership in renewables to plug the gap. With nuclear accounting for nearly 18% of demand, that is a big gap to fill. By contrast,there are countries like the UK and Poland, that remain quite bullish on nuclear. Yet the UK’s nuclear programme is faltering, due to the Government’s resistance to helping underwrite the associated costs and the reluctance of the private sector to commit to such huge and uncertain liabilities. You even have the bizarre situation in Sweden where environmental pressures have called the future of hydro power, hitherto the poster child of green energy, into question. Welcome, therefore, to MSLGROUP’s latest energy newsletter where some of my learned colleagues have lifted the curtain on how Fukushima has shaken up the European energy landscape. There are no easy solutions, especially in this era of carbon reduction, and it is also clear that there is no single answer. Undoubtedly, there needs to be some hard headed decision making at the highest level to give direction and leadership in this critical area. Whatever happens, it is pretty clear that communications professionals will be kept busy for decades to come, explaining the impacts and outcomes to consumers and citizens alike. Nick Bastin Managing Director, Capital MSL, Head of Energy, MSLGROUP EMEA 3 Energy Volume 1 issue Newsletter November 2012
  • 4. Our team Anders Kempe Regional president MSLGROUP EMEA Chairman JKL Group anders.kempe@jklgroup.com MSLGROUP can make the difference Nick Bastin Head of MSLGROUP EMEA Energy Practice UK nick.bastin@capitalmsl.com MSLGROUP is one of the world’s top five PR and events networks, employing more than 3,400 people in 22 countries around the world. We are Publicis Groupe’s speciality communications and engagement group, advisors in all aspects of communication strategy: from corporate PR to employee communications, from public affairs to reputation management and from crisis communications to event Per Ola Bosson management. Sweden per.ola.bosson@jklgroup.com We work for a quarter of the top-100 most valuable brands globally. Specialist expertise MSLGROUP’s EMEA Energy Practice is a leader in advising companies from Europe and around the world on communications issues in the energy sector. Across 15 countries and offices, our European network supports clients that range from large publicly listed Fortune 500 Alessandro Chiarmasso organisations, to small, privately held companies. We currently advise a Italy third of the energy companies in the Eurotop 100. alessandro.chiarmasso@mslgroup.com We offer in-depth sector understanding From well head To wall socket George Godsal UK george.godsal@mslgroup.com From nuclear To renewable From crisis To talent Pierre-Samuel Guedj France pierre-samuel.guedj@consultants.publicis.fr 4 Energy Volume 1 issue Newsletter November 2012
  • 5. Our team Florian Wastl Germany florian.wastl@mslgroup.com We also understand the key communications issues that keep energy companies awake at night: License to operate Sustainability Deep water NIMBY Fukushima Financing Emissions Carbon Peter Steere Sustainability Super Critical Brussels/ Sweden Sustainability Drilling Coal NIMBY Water Deep water peter.steere@jklgroup.se Financing Talent Financing License to operate Water NIMBY Financing Fracking Regulation Biodiesel Regulation Responsibility Sustainability License to operate Drilling Renewable NIMBY Fukushima Deep water License to operate Financing Carbon Renewable Talent Water Fracking Coal Wind We can help to manage the risks Pawel Tomczuk Poland ptomczuk@publicrelations.pl Holistic communications solutions With both breadth and depth of energy communications expertise in Europe’s key markets, we share the belief that effective, best practice communications can deliver value to stakeholders across the energy value chain. Erik Martens Netherlands erik.martens@msl.nl We look at the bigger picture in the context of energy market issues Creativity Corporate Brand • We help energy organisations to find Digital/ Social media better ways of Crisis communicating complex messages to M&A, IPO, multiple stakeholders restructuring Talent often across multiple Lotte Glad markets Norway Investor Public affairs relations lotte.glad@jklgroup.com and regulatory • We deliver creative relations solutions that drive greater engagement with key audiences If you want to find out more about the work we do, or enquire as to how we might be able to help, don’t hesitate to contact a team member in your market – or contact Nick Bastin at nick.bastin@capitalmsl.com Helmut Kranzmaier Germany Helmut.Kranzmaier@cnc-communications.com 5 Energy Volume 1 issue Newsletter November 2012
  • 6. Where we are EMEA AMERICAS 41 offices and 20 offices and over 1,150 over 700 employees employees Helsinki Warsaw ASIA Stockholm (2) SWEDEN 40 offices and Gothenburg FINLAND over 1,550 Oslo (2) NORWAY RUSSIAN FEDERATION employees Boston CANADA Copenhagen (2) ESTONIA LATVIA New York (6) DENMARK LITHUANIA UNITED IRELAND Breda KINGDOM BELARUS Toronto GERMANY POLAND UKRAINE CZECH Seattle (2) REPUBLIC KAZAKHSTAN FRANCE HUNGARY AUSTRIA MOLDOVA MONGOLIA London (5) ROMANIA SERBIA MONTENEGRO Paris (8) BULGARIA GEORGIA UZBEKISTAN Chicago (2) ITALY ALBANIA KYRGYZSTAN NORTH BAKU KOREA UNITED STATES PORTUGAL GREECE OF AMERICA SPAIN TURKEY TURKMENISTAN JAPAN TAJIKISTAN SYRIA SOUTH CHINA Tokyo (3) KOREA Brussels (2) MOROCCO LEBANON ISRAEL JORDAN IRAQ IRAN AFGHANISTAN Amsterdam PAKISTAN NEPAL Seoul (2) Taipei ALGERIA WESTERN LIBYA Geneva EGYPT SAHARA SAUDI BANGLADESH ARABIA INDIA MEXICO PUERTO RICO MAURITANIA BURMA LAOS Shanghai (4) Los Angeles (2) Beijing (4) OMAN Monaco MALI NIGER CHAD YAMEN SENEGAL Hong Kong (2) VIETNAM San Francisco SUDAN BURKINA Cologne Dubai CAMBODIA PHILIPPINES Chengdu GUINEA BENIN NIGERIA TOGO SHRI LANKA ETHIOPIA VENEZUELA IVORY GHANA CENTRAL AFRICAN Frankfurt (2) Abu Dhabi LIBERIA COAST REPUBLIC Guangzhou (2) BRUNEI MALAYSIA SOMALIA Atlanta COLOMBIA UGANDA ECUADOR Hamburg GABON CONGO DEM. REP. KENYA Detroit INDONESIA Milan (2) CONGO Ahmedabad PAPUA NEW GUINEA TANZANIA Washington DC PERU BRAZIL Munich (2) Mumbai (2) Singapore Kuala Lumpur ANGOLA BOLIVIA Rome ZAMBIA Pune (2) MADAGASCAR New Delhi (4) MOZAMBIQUE Berlin (2) NAMIBIA ZIMBABWE PARAGUAY BOTSWANA Johannesburg AUSTRALIA CHILE SWAZILAND Bangalore (2) URUGUAY SOUTH AFRICA Hyderabad (2) ARGENTINA Chennai (2) NEW ZEALAND Sao Paulo Kolkata Latin America Buenos Aires 50+ employees MSLGROUP Office Affiliate Office 6 Energy Volume 1 issue Newsletter November 2012
  • 7. Flip-flopping on nuclear energy bodes ill for Japan’s future Japan has gone back to the drawing board on whether to let nuclear power stay in its energy mix. Japan is in desperate need of a more serious debate on its energy future. It must bring to the table representatives from all ends of society. Jochen Legewie Jochen.Legewie@cnc-communications.com Popular opinion in Japan is rapidly Japan were dashed. In the face of turning anti-nuclear. The Government strong opposition from the business tries to reflect this in its energy policy community, municipalities and but has run into major opposition inside prefectures that host nuclear reactors The Cabinet eventually approved and outside of Japan. The result is a and fuel reprocessing plants, and from the new energy plan on Sept. zigzagging course, which is creating the United States, Great Britain and huge unpredictability about Japan’s France, the Japanese Government 19. But it had dropped the core future nuclear policy. This limbo decided to backtrack on its initial reference to the 2040 deadline situation threatens to be even worse aspirations. in a separate document. In other than either switching off all nuclear reactors or keeping them online. The Cabinet eventually approved the words, Japan has gone back to the new energy plan on 19 September. But drawing board on whether to let On 14 September 2012, the Japanese it had dropped the core reference to the Government presented to the public a 2040 deadline in a separate document. nuclear power stay in its energy new national energy strategy. This long- In other words, Japan has gone back mix. awaited plan included the objective of to the drawing board on whether to let eliminating nuclear power by 2040. nuclear power stay in its energy mix. This came as no big surprise as recent surveys are showing that a majority of This zigzagging on policy has left many Japanese favor an exit from nuclear in and outside Japan scratching their energy in the long run. Each Friday, tens heads. Both proponents and opponents of thousands of people demonstrate of nuclear energy are equally frustrated against nuclear power in front of the because neither group’s concerns Prime Minister’s residence and this are being properly reflected by the has been going on for several months. Government’s wavering course. The Japan has not witnessed a larger public worst long-term damage, however, is movement than this since the student probably being caused by the shaken riots in the 1960s. belief that Japan has a predictable future in energy. Only one week after 14 September, however, hopes for a nuclear-free 7 Energy Volume 1 issue Newsletter November 2012
  • 8. The announcement of the new energy The ambiguity of the Government policy strategy on 14 September was filled with is best shown by the following remarks contradictions and ambiguities from the of Japan’s trade minister, “Whether we beginning. can become nuclear-free by the 2030s is not something to be achieved only by While aiming to close nuclear power policymakers. It also depends on the plants by the end of the 2030s, the will of electricity users, technological strategy allows work on plants already innovation, and the international under construction to continue. It also environment for energy in the next one calls for shutting down all reactors while or two decades.” the reprocessing of spent fuel shall continue. Likewise, the goal of tripling What remains for the time being is a electricity output from renewable temporary victory by the formidable energy sources by 2030 sounds hollow coalition of pro-nuclear interest groups. because the Government does not offer But as long as unpredictability and any plans for generating the funding immature communications continue required to do so. to shape energy policy and public perception at home and abroad, there In addition to these factual will be no real winner. contradictions, members of Prime Minister Noda’s Cabinet have been Japan is in desperate need of a more making inconsistent remarks over serious debate on its energy future. the past weeks. On 13 September the The Government should take the lead Government announced its plan to shut in creating a proper framework and down the Monju fast-breeder reactor. timeline for this debate. It must bring to Five days later it insisted that research the table representatives from all ends Japan needs to develop its own and development activities at Monju of society, including the growing group approach in a political environment would continue. of outspoken nuclear opponents. that lacks a history of long-term On 17 September, Chief Cabinet Maybe, Japan should borrow a public discussion of nuclear Secretary Fujimura even told a page from the book of the German power as Germany had, and which news conference about plans to Government. Right after the Fukushima faces significant differences with decommission three nuclear reactors disaster, the German Government in Fukui Prefecture — only to retract the installed the so-called Ethics Germany in terms of geography, remarks a few hours later on the same Commission, made up of famous geopolitics and other conditions. day. and highly respected individuals 8 Energy Volume 1 issue Newsletter November 2012
  • 9. from academia, the church and other On the other hand, if nuclear energy parts of society, including a business stays, it might lead to another major representative, to discuss the nation’s accident in earthquake prone Japan and future nuclear policy. It later provided thus — combined with above — result in chancellor Merkel with the perfect the worst possible overall scenario. blueprint legitimising Germany’s nuclear exit. Facts and perceptions need to be taken into the equation as well. There are Japan needs to develop its own many ways to do so. One would be to approach in a political environment start an annual international summit to that lacks a history of long-term public discuss the challenges and solutions discussion of nuclear power as Germany to the energy questions of today and had, and which faces significant tomorrow. The obvious annual date differences with Germany in terms would be 11 March, with a venue in of geography, geopolitics and other Fukushima prefecture. conditions. The Japanese Government owes it to But it is clear that Japan cannot afford to its people, and also to the international keep zigzagging on energy policy much community, to take the lead in longer. If it continues, the fears of both addressing nuclear and other energy sides in the nuclear debate might come issues in a proactive and sustainable true. way. And it must communicate its course in a consistent and responsible way. If it On the one hand, the continued did so, Japan might even be perceived unpredictability in policy will likely make as leading in a responsible way – at energy-intensive businesses leave home as well as abroad. Japan. It will effectively dampen any further exports of nuclear technology while preventing the development of a strong new industry around renewable energies at the same time. It will even worsen relations with the U.S. and other Western allies that want Japan to stick with nuclear power but most of all request planning security. 9 Energy Volume 1 issue Newsletter November 2012
  • 10. UK’s energy future post - Fukushima? The Tsunami off the coast of Japan that led to the Fukushima disaster has had a powerful and long reaching effect on global energy policy and its impact has circumnavigated the world – including reaching the UK and affecting its energy policy choices. Even prior to Fukushima,the UK was in submitting a bid, it did raise the facing some very difficult decisions; controversial prospect of the Chinese how could its ageing fleet of nuclear State being a significant shareholder in Nick Bastin reactors be phased out and replaced the privatised UK nuclear industry. nick.bastin@capitalmsl.com with enough new capacity to keep the lights on? Should nuclear remain a This would have brought its own core component of the UK electricity communications challenges, as it supply? What mix of fuel gave the seems unlikely that the British general best blend of security of supply, cost public would have readily accepted efficiency and would help to lower the Chinese ownership in such a sensitive UK’s carbon footprint; how could prices area – particularly when there is no be kept affordable; and what was the prospect for reciprocity in China. right balance between intermittent and The Government was presented base load solutions? The problem is that if trusted partners, with an awkward conundrum, as like E.On, RWE and Areva pull out, the subsequent bids from a variety Perhaps, unsurprisingly, the role of there is not much choice of other nuclear power has been questioned as suppliers who have the technical or of consortiums to take over the never before, with an added irony being financial ability, or willingness, to bid, project have been less palatable that this came at a time that the UK particularly if you exclude Chinese or and had potentially included two seemed to have unblocked a log jam in Russian bidders for political reasons. its development of new nuclear power In this case, Hitachi have ridden to the Chinese State-owned bidders stations and was well advanced in the rescue by agreeing to buy Horizon - China Guangdong Nuclear planning for the construction of a fleet from E.On and RWE, but there is still Power Group and Nuclear Power of up to eight new plants. a complex negotiation to be had over pricing and the financial return, with Technology Corp. However, unlike in other countries, Hitachi seemingly having to trust the like Germany and Japan, the desire to UK Government to do the right thing. withdraw from nuclear power has not It seems unlikely that more nuclear come from Government wilting under power stations can realistically be built popular protest, but from private sector without a greater level of Government reluctance to commit to the projects involvement, due to the extremely long under the proposed terms. The swift term liabilities and costs, which are action taken by Angela Merkel’s increasingly hard for private companies Government to shut down nuclear to stomach. power in Germany, was followed rapidly by E.On and RWE’s withdrawal from But the ripples of Fukushima are bidding for the Horizon consortium that more subtle than just whether the was hoping to build two new plants at UK should build more nuclear power Wylfa and Oldbury on Severn. stations. The question is also, if not nuclear, then what? With a reluctance The Government was presented to be more dependent on Russian with an awkward conundrum, as the gas and with declining production in subsequent bids from a variety of the UK North Sea, the options for a consortiums to take over the project robust alternative are limited. Despite have been less palatable and had theoretical support for renewables like potentially included two Chinese State- wind, there is increasing push back owned bidders - China Guangdong from communities on the impact these Nuclear Power Group and Nuclear have. Recent proposals for a huge wind Power Technology Corp. Although farm along the banks of Loch Ness neither of these ultimately participated in Scotland have galvanised intense 10 Energy Volume 1 issue Newsletter November 2012
  • 11. opposition and it is clear that the But there is no easy way out, difficult choices people need to make consumers need to be informed about their power sources are not going about the reality that we face; with to go away. most renewables currently unable to meet baseload power requirements, All of these challenges will require and requiring huge Government effective communications to help subsidies to get off the ground, all of people make the right decisions – with the alternatives remain unpalatable consumers struggling under ever on one level or another. It is inevitable increasing energy bills, and a growing that ultimately we will need a mix of number enduring fuel poverty, the energy sources to meet our needs, and correlation between those choices and nuclear will need to be part of that mix. politics will become ever narrower. The I am sure nuclear power operators, and Government is trapped between the the British public for that matter, would rock of deficit reduction and the need value more open and transparent for long term planning / financing of communications from the Government these projects, if you throw in carbon on how these plans will affect them, reduction targets and the hornet’s nest and they will need to fully understand of opposition from special interest the costs and ramifications that those groups, then you can see why decision choices will have, both in the present making is often glacial. but also in the future, 20 years hence. 11 Energy Volume 1 issue Newsletter November 2012
  • 12. Turbines in troubled waters What will the impact be of Sweden’s plans to revise the environmental permits of the country’s 2,000 hydro plants Per Ola Bosson per.ola.bosson@jklgroup.com “I can’t understand why Sweden is A power plant required to release doing this! Hydropower is necessary, a certain minimum flow alongside as we all know. Not only because it its turbine has an impact on up and is renewable - it is also needed to downstream power plants. The ability regulate fluctuations in wind power to use hydropower as energy storage is production.” restricted when flow cannot be freely regulated. These words were spoken by a German electrical engineer, who was Rewriting permits for all power astonished by Sweden’s plans to cut plants under today’s environmental hydropower production. Or more legislation is expected to reduce The few cases in which new precisely, Sweden’s plans to revise production by 5 TWh, according to environmental legislation has the environmental permits of the industry body Swedenergy. Regulating been applied to hydropower have country’s 2,000 hydroelectric plants. capacity – the ability to store energy Most hydro plants operate under in regulated rivers – will also be always entailed a decrease in permits that are 50-100 years old and reduced. Others estimate that the production. were granted under old legislation. A production decrease may be as much revision of the permits in accordance as 10 TWh. Today, 65 TWh is produced with new legislation would compel by hydropower. A crucial question will the hydro plants to meet more be how environmental regulations stringent requirements and comply should be applied to the largest hydro with new environmental law principles, plants. Most hydroelectric production including the Duty of Care, Best is generated by the 200 largest plants; Available Technology and Polluter Pays this is also where the regulating Principles. capacity lies. The few cases in which new The parliamentary majority that has environmental legislation has been pushed the plans does not care to applied to hydropower have always provide a forecast as to the size of entailed a decrease in production. the production decrease – it wants This is due to the requirement that the issue to be analysed by the a greater share of flowing water be Government investigator who was released alongside the turbine into commissioned last June to draw up a new or existing fish streams, which is legislative proposal. The proposal will expected to improve the chance of be finalised by the summer of 2013. survival for migrating fish and mussels. Meanwhile, Sweden is preparing a plan Each additional cubic metre of water for making the entire energy supply released past the turbine means lost climate neutral by 2050. With less electricity production. 12 Energy Volume 1 issue Newsletter November 2012
  • 13. hydropower, Sweden will need more production for existing hydro plants. It wind power. This in turn increases is inconceivable that a parliamentary the demand for regulating power – majority will have a sudden attack of i.e., hydropower. The upshot is that remorse and admit that it “forgot about Europe can hardly count on Swedish climate change.” hydropower in any significant way to regulate expanded wind power and A further expansion of hydropower in solar energy, as Sweden will need the Sweden is also inconceivable, even hydropower for its own regulation of in the long term. There are unused supply and demand. A salient point watercourses, but they are clearly is that Sweden has no natural gas protected by law. For safety’s sake, the network and thus lacks the option of remaining Swedish rivers (including using electric power generated by four large, entirely undeveloped natural gas as a regulating power. Norrland rivers) are protected by both Swedish law and the EU’s Natura The political game behind hydropower 2000, and the major rivers have also is complicated, as it always is with been classified as National Rivers. Swedish energy policy. Due to high Watercourses are thus triply protected per capita electricity consumption, from expansion. Angry opinions energy is an important issue. In the are immediately heard at the mere battle between various stakeholders, mention of hydropower expansion. A further expansion of hydropower certain types of energy (e.g., natural Neither is it possible to increase gas) have been rejected on less electricity production in existing in Sweden is also inconceivable, than objective grounds. It is hardly a hydroelectric plants, since production even in the long term. There are coincidence that the most nuclear- there will be reduced by the release of unused watercourses, but they are friendly party – the Liberal Party – is more water into fish streams alongside also critical of hydropower. But even the turbines. clearly protected by law. the environmental movement criticises hydro, which it views as large-scale The German electrical engineer cited and a threat to biological diversity (as if above points out that Europe will global warming doesn’t also threaten need Swedish hydropower to regulate biodiversity). Most people recognise all the future wind power and solar hydropower’s great importance to energy. But references to Germany’s or Sweden’s economic welfare, but Europe’s need for Swedish hydropower no party or group of voters actually fail to resonate with Swedish public likes hydropower. For people living opinion – in fact, such references near the plants, it’s hard to like have the opposite effect. Swedes do hydro. Hydroelectric plants today do not want fish migration blocked by not employ local staff but control hydropower plants just so electricity operations remotely from national can be exported. Neither do they operations rooms. Hydropower’s think more hydropower is needed in advantages become evident far from Sweden – hydropower already provides the people who live near the plants, nearly 50 per cent of the electricity and this distance would be even greater consumed in Sweden. So it’s more if electric power were exported. enjoyable to fish for trout in Swedish Taken together, this all means that rivers, and canoeists won’t have to haul the decision making process on their canoes past hydropower plants. hydroelectric plant environmental And after all, electricity on the Nordic permits that is now underway will market is cheaper this year than it’s most likely carry severe consequences been in a very long time. and entail a significant decrease in 13 Energy Volume 1 issue Newsletter November 2012
  • 14. Germany’s Energy Shift: Does less haste mean more speed? Germany’s energy shift is not only lagging severely behind schedule, it is also about to slow down even further. Ultimately, this could be a virtue for German energy policy. Florian Wastl florian.wastl@mslgroup.com In the early summer of last year, only result of these problems, only two three months after the Fukushima small offshore wind parks have so far nuclear disaster, Angela Merkel’s been built, with a joint capacity of a Government dramatically overturned meagre 0.5 Gigawatts. According to the its original decision to slow Germany’s Government’s plans, however, offshore exit from nuclear power, bringing the wind power will have to generate a date for the final decommissioning of whopping ten Gigawatts by 2020. all German nuclear reactors forward to 2022. Alongside the faster nuclear What’s more, the pace of the Energy phase-out, the Government embarked Shift is set to slow down even further on a hugely ambitious plan to replace in the months ahead. This is for two Germany’s nuclear capacity with power reasons: First, the strongest proponent from renewable energy sources. within the Government of a speedy transition to renewables, environment Since then, progress in Germany’s so- minister Norbert Röttgen (CDU), called “Energiewende” (“Energy Shift”) lost his ministerial post in May 2012, has been painstakingly slow, with following a poor showing as CDU front- many projects lagging severely behind runner in a key regional election. The schedule. This is best exemplified new man in charge of the environment by the status quo of one of the key brief, Peter Altmaier (also CDU), is pillars of the Energy Shift, i.e. the determined to focus less on speed building of offshore wind parks in than on feasibility. This is likely to the North Sea. More than a year into include a temporary strengthening of the Energiewende, decision-makers fossil energy production. Secondly, have still not created the regulatory Germany is facing a general election in environment to give investors the September 2013. With energy issues financial security they require (although likely to dominate the election, political a law to do this is about to be passed parties are already beginning to stake at the time of writing). Meanwhile, out their positions. As the election the state-owned Dutch grid operator draws nearer, the policy window will TenneT, tasked with connecting the close in the spring and is unlikely to proposed offshore wind parks to reopen until early 2014. mainland grids, is in severe financial difficulty. Separate deals between However, it is not all gloom: While TenneT and investors to secure Peter Altmaier may be putting his funding for individual projects are now foot on the brake with regard to beginning to get underway but no renewables, he has also begun to overall solution to TenneT’s financial frame the debate towards a more troubles appears to be in sight. As a pragmatic, results-oriented approach 14 Energy Volume 1 issue Newsletter November 2012
  • 15. Only the Green Party are likely to step out of line: They will insist that costs are not being pushed up by the effort to extend renewable energy production but by a rebate for industry which should be scrapped. to the Energy Shift. As the Government up by the effort to extend renewable has just had to raise its green energy energy production but by a rebate for levy to cover the increasing cost of industry which should be scrapped. the Energy Shift, Altmaier’s key focus With a Grand Coalition between will be on keeping overall costs down Christian Democrats and Social – or, rather, of spreading them out Democrats the most likely outcome over a greater period of time. While of the election, Altmaier’s approach is Altmaier’s CDU (and, to some extent, set to prevail. It is therefore likely that also the Social Democrats) will be Germany will experience a significant arguing in their election campaigns slowing-down in the shift to renewable that energy must remain affordable to energy production, but that targets, consumers, the CDU’s coalition partner timings and the cost of the Energy Shift FDP will emphasise the importance will become more realistic. Given the of cheap energy for the continued inevitable extension of fossil energy competitiveness of Germany’s export- production, however, one target will driven economy. Only the Green Party hang in the balance more than ever are likely to step out of line: They will before: Germany’s commitment to cut insist that costs are not being pushed CO2 emissions. 15 Energy Volume 1 issue Newsletter November 2012
  • 16. Post-Fukushima issues for France’s energy transition We are more and more aware that we are living in a resource limited world. While 80% of our energy currently comes from fossil fuels, this cannot be sustained in the future. Indeed, in a world where the need for energy is constantly growing, fossil energy resources are slowly being Pierre-Samuel Guedj depleted and the scrutiny of their pierre-samuel.guedj@consultants. environmental impact dramatically publicis.fr increasing, an energy transition is necessary. In light of these issues, the accident at Fukushima could have been an accelerating factor for the transition. However, in France nuclear energy is too important and too competitive to be replaced. Hence, its role has not really been questioned following the Fukushima event. Nevertheless, for political reasons, the French Government has had to get involved Companies are both the agents of in the development of renewable These are some of the questions the transition and key to it. If we energies. This is what lies behind for which those companies that are want it to be successful, it must the recent announcement, during affected seek answers. the Environmental Conference, that take into account their worries and a national debate will be organised expectations. around the energy transition and the Companies required to associated issues and that this will lead enter the debate to a new planning law before summer 2013. Seemingly, the idea behind this Companies are both the agents of declaration is to hide nuclear energy the transition and key to it. If we want under a carbon-free layer, forbidding it to be successful, its must take into for example shale gas, to make it more account their worries and expectations. acceptable. After having being left out in the latest Environmental Conference, companies Whatever will be decided later this have to be reintegrated into the year, the lives of companies will debate. Hence, the governance of the undoubtedly be affected. For some energy transition debate to date has sectors, like the public construction to be questioned. Companies want a sector, or the renewable energy sector, balanced and coherent discussion, in this transition will be an opportunity to particular in the debate on shale gas expand their activities, thanks to new and this will need to be re-examined public projects and new invitations to and involve all stakeholders. tender – in the photovoltaic sector for instance. For some others, such as in A need for clearer the hydrocarbon sector, it will require major changes to their activities. information about funding All these changes lead to numerous Once the direction has been settled, questions for those companies linked companies expect clearer information to the energy transition. How will the on whom will pay for the transition and debate be organised and led? Who how it will be organised. Indeed, the and how will it be financed? What Government has already announced regulatory framework will be used? strong measures, in particular in the automobile and public construction 16 Energy Volume 1 issue Newsletter November 2012