A Short Introduction to our Global Social Media Offering

1. June 2012

2. Social Hive is our global hub for a cross
pollination of insights and ideas in the
digital space. It‘s all about a highly
collaborative approach (think bees
working together) to drive a unique
blend of content that‘s sweet like honey,
rich in relevancy, fluid across channels
and deliciously smart.

3. About MSLGROUP Social Hive
MSLGROUP Social Hiveis the global social
media practice of MSLGROUP,
pooling150+ dedicated digital advisors
acrossNorth America, Europe, and
Asia,withunrivaled expertise in social
media counsel, online PR,
CommunityManagment, social media SOCIAL SOCIAL
analytics and social media marketing. BUSINESS ENGAGEMENT
Social Hive is a strategic and trusted
digital advisor to our clients. A pioneer in
DIGITAL
influencer marketing, word of mouth, DESIGN AND
real-time insights and heritage in third BUILD
party advocacy. We’re able to cross-
pollinate ideas and help our clients in
the Conversation Age.
SOCIAL PROPRIETARY
INSIGHTS PLATFORMS
Social Hiveis part of MSLGROUP,
PublicisGroupe‘s strategic communications
and engagement global network.

4. MSLGROUP Social Hive:
150+ dedicated digital advisors based in North America, EMEA and Asia regional hubs

5. Social & Earned:
Powerful Combination
We are Conversation and Relationship Experts
Our business is built on 75-years of earned media experience.
Our heritage and history is advocacy, relationships and two-way
communications. Our strategy and creative teams listen and
develop real-time insights, content strategies and engagement
tactics, with the ultimate objective of influencing perceptions
and conversations.
Understanding of Influence
While influence and influencers have become buzz words for
the industry, we have 15+ years experience in understanding
who are the most influential stakeholders, consumers and
communities. What are their passions and how to connect with
them. Our IMSL, influencer model was a pioneer in this field.
Recently, we launched the People‘s Lab, a crowd-sourcing
model, and PurPle, which combines the power of social and
sharing with enterprise purpose.
Our Strategic Role & View of Social
Social media naturally permeates every aspect of the
communication business (Paid, Owned, Earned). We strongly
believe that combining earned media expertise with social
media strategies to generate insights, activate engagement
and build brand preference is a winning combination for brands
and corporate communications the world over.
Global Footprint
Our agency and heritage is built on hyper-local. We can
execute social &earned seamlessly and successfully in 83
countries(especially in the emerging markets).

6. SOCIAL SOCIAL
BUSINESS ENGAGEMENT
DIGITAL
DESIGN AND
BUILD
Key Clients
SOCIAL
INSIGHTS

7. Strategy, planning, expertise,
SOCIAL staffing and execution for
Social programs and initiatives:
ENGAGEMENT 

Community management
SMO
 Social storytelling and brand content
 Digital PR
 Influencer Relationship Management
SOCIAL
SOCIAL ENGAGEMENT
BUSINESS
DIGITAL
DESIGN AND
BUILD
SOCIAL PROPRIETARY
INSIGHTS PLATFORMS

8. SOCIAL
BUSINESS
Strategic consulting to help build
Social Business, Social CRM and SOCIAL
Social Commerce capabilities: ENGAGEMENT
 Social IQ scorecard to determine organizational
readiness and paths for social media adoption SOCIAL
within corporate walls
BUSINESS PROPRIETARY
 Social media guidelines and protocols to help PLATFORMS
companies engage effectively with their
audience via the social web
 Internal communications strategies to leverage
DIGITAL
corporate social networks and develop buy-in SOCIAL
DESIGN AND
and participation among employees BUILD INSIGHTS

9. DIGITAL DESIGN
AND BUILD
From Web and mobile sites to Facebook
apps and beyond. Expertise, strategy and
execution for creating the digital tools
that help build and amplify engagement
with a client’s audience across the Social
Web:
SOCIAL  Corporate and brand sites, social web-enabled
INSIGHTS
platforms, mobile application development for
more intuitive, sharable and engaging web and
DIGITAL mobile sites
 Event Amplifiers Tools and strategies to drive
PROPRIETARY
DESIGN AND social content around events and launches —
PLATFORMS BUILD from product launches to livecasts
 Crisis Platforms from dark sites to coordination
and collaboration wikis
 Social Media Press Releases, next generation
SOCIAL SOCIAL press releases and newsletters designed for
ENGAGEMENT BUSINESS social sharing

10. SOCIAL INSIGHTS
DIGITAL
DESIGN AND
BUILD
SOCIAL
INSIGHTS SOCIAL
BUSINESS
Social Media Listening provides invaluable metrics to monitor,
measure, and manage your brand on the social web: what is the PROPRIETARY SOCIAL
volume of Social conversation around your client or program? What is PLATFORMS ENGAGEMENT
your Share of Voice in targeted communities following a product
launch? How has consumer sentiment shifted over the course of your
initiative?
 Common tools and methodologies across global markets for enterprise-level
consumer generated media reputation monitoring and insights gathering
 Beyond monitoring, our analysts provide critical intelligence for spotting
influential brand advocates for outreach and detractors for monitoring and
mitigation
 Social Crisis Monitoring: Staffing and solutions for Social crisis monitoring
and mitigation

11. PROPRIETARY
PLATFORMS MSLGROUP-owned platforms that can be
client white-labelled to manage and
coordinate influencer outreach, leverage
the power of crowdsourcing and upgrade
your digital PR efforts:
Multiloguer
Customizable influencer database and campaign
management tool that improves outreach and
measurable results
Learn more
People’s Lab
Tap the power of collective intelligence with this
crowdsourcing platform which enables focus-
group community development for idea testing,
PROGRAM program input and expertise sharing
SOCIAL MEDIA Customizable for clients
SERVICES
Learn more
PROPRIETARY Social Media Newsroom
ENTERPRISE Set up in your social media-friendly newsroom
SOCIAL MEDIA PLATFORMS for short term events or long term presence: fully
SERVICES
customizable, optimized for SEO and open graph
applications
DIGITAL LISTENING
DESIGN AND MEASUREMENT
BUILD AND INSIGHT

12. Track record for MSLGROUP Social Hive (EMEA)
NORDICS NETHERLANDS FRANCE
European Excellence Awards 2011 European Excellence Award 2010 Agency of the Year 2012
- P&G: Best Launch for ―Ariel Fashion Shoot‖ - Internal Communications (Holmes Report)
Global SABRE Awards 2011 Digital Communications Award 2011 - Gold and Silver Topcom awards
- The Confederation of Swedish Enterprise: - Intranet
Best Marketing to Youth for ―The Job Digital Communications Award 2011
Roast‖ - Online Event
- The Confederation of Swedish Enterprise: GERMANY
Dutch Interactive Awards 2011
Shortlist (top-5) for Platinum SABRE Award German Online Communications Award
- Best corporate website Netherlands
for the Best Public Relations Campaign in 2011
the World for ―The Job Roast‖ Golden Giraffe 2012
-ING Diba: "Preisradar―
EMEA SABRE Awards 2011 - Nominated in the category ―Efficient‖
InternalGerman PR Awards2010
- The Confederation of Swedish Enterprise: - GermanWildliefeFoundation: Best
Best Nordic Campaign for ―The Job Roast‖ non profit online campaign for "Lepus
- The Confederation of Swedish Enterprise: der Feldhase"
Best Digital Product: Podcast/Webcast for EuropeanExcellence Award 2009:
―The Job Roast‖ UK
- Web monitoring system
Spinn Awards 2011 (Swedish PR award) SABRE 2012 Wahlradar:winner in thercategory
- P&G: Silver in Best Consumer Campaign of - Ernst & Young: Finalist – Social "Evaluation"
the Year for ―Ariel Fashion Shoot‖ Media Hub
BeesSocial Media 2012 SoMe Awards 2012
- P&G: Best use of alternative tools with - Ernst & Young: Winner – ―Best use
―Ariel Fashion Shoot‖ of a SoMe platform‖ for the Prize- ITALY
Tagging Challenge
The Assorel Award
- BP: Shortlisted – ―Best use of a
- Giovanni RanaCompany: Project
SoMe platform‖ for the Ultimate
Stasera da Me (contest)
Field Trip

13. Track record for MSLGROUP Social Hive (Americas)
USA CANADA
Nominated for Gold Sabre Award 2012 IABC Ovation Award 2011
- Launch of 1930 Mexico Census, - Rogers FIFA World Cup Three Screen
Ancestry.com: Multicultural Marketing Program: Media Relations 100K and
Nominated for Gold Sabre Award 2012 up
- dressbarn Mobile Fashion Club: Retailers
Nominated for Gold Sabre Award 2012
- Technology: Software And Services
- ID Analytics: A New Look at Fraud
Nominated for Gold Sabre Award 2012
- Amstel Light/HUSA: Marketing to Men,
Boston's Brewin‗, How Amstel Light Shared
a Single Beer with 115 Million People
Mobile Marketing Association (MMA)
Award 2011
- dressbarn: Best Relationship Building
Campaign, 2nd runner up
Mobile Marketing Association (MMA)
Award 2010
- Direct Response, North America, Maurices:
Best Use of Mobile Marketing

14. Track record for MSLGROUP Social Hive (Asia)
SINGAPORE CHINA INDIA
Bees Social Media 2010 Bees Social Media 2011 Big Bang Awards 2011
- P&G: Best Relationship with blogs - IKEA: Best Use of Microblogging - Au Bon Pain: Silver Award - Social
for Whisper (MSL Singapore) Platform (Eastwei MSL) Media Campaign(Hanmer MSL)
IBA 2011 CMO Asia Award 2011
- Singapore Tourism Board: - Mantri: Best Use of Social Media in
Distinguished honoree – Stevie: Marketing (Hanmer MSL)
Social Media Campaign (Eastwei SABRE Asia-Pac 2011
MSL) - Au Bon Pain: Social Media
Digital Media Awards 2011 Campaign(Hanmer MSL)
- Singapore Tourism Board: Shortlisted Bees Social Media 2012
TAIWAN in the nomination Travel/Leisure - ebay India: Best use of Social CRM
Digital Media Awards 2011 (Eastwei MSL) (Hanmer MSL)
- Hong Kong Tourism Board: Bronze in China Digital Media Awards 2011
Travel/Leisure Category (ICL) - IKEA: Winner, ‗Ten Outstanding Case
of Chinese enterprise microblog‘
(MSL China)
China Digital Media Awards 2011
- STB: Winner, ‗Ten Outstanding Case of
Chinese enterprise microblog‘ (MSL
China)
PR Daily Awards 2012
- Singapore Tourism Board:
Nominated in Best Social Media
Campaign (MSL China)

15. Contacts
StanislasMagniant
Director, MSLGROUP Social Hive, EMEA
+33144824572 SOCIAL SOCIAL
stanislas.magniant@consultants.publicis.fr BUSINESS ENGAGEMENT
GauravMishra
Director, MSLGROUP Social Hive, Asia
+8613917434034 DIGITAL
gaurav.mishra@mslgroup.com DESIGN AND
BUILD
SOCIAL PROPRIETARY
INSIGHTS PLATFORMS