MSLGROUP's Year On SlideShare 2013

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MSLGROUP's content was among the Top 100 Most Viewed on SlideShare in 2013! Check out what were the top presentations and our statistics.

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Powered by AI: Communications and Marketing in the Algorithm Age

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AT&T Dares to "Rethink Possible"

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In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment. To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.

SCOTUS Launches New Economy with Legalized Sports Betting

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[Salterbaxter Directions] The Big Shift

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[Salterbaxter Directions] Moving The Goal Posts

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MSL's 2018 Food Trends Presentation

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The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies. These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.

MSL's 2018 Food Trends Forecast

MSL

Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.

The Second Technology Revolution: How the PR Business Needs To Change Once Again

MSL

It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including social media, continue to be vital tools to measure, monitor and report progress. SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.

SDG Signals - SBTribe Research by Salterbaxter MSL

MSL

A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses. For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.

The Art and Science of Influence

MSL

In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings. Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities. For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)

PR 2020 The Dawn of the Augmented Influence

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[Salterbaxter Directions] Human Rights - The Time is Now

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News in the Times of Digital - Indian Media Trends

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Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election

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The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals. Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.

Brand Culture in the Conversation Age

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Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates. We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.

Role of Millennials and their Impact on Reputation Management

MSL

The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments. In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly. For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com. Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.

Navigating a Changing Energy Landscape - ON Energy Report Sept 2016

MSL

From energy to financial services and the digital world, in this issue of Insights Brussels - a regular update on key EU policy developments our public affairs experts provide an update on the most relevant legislative initiatives in the pipeline. We remain available to support organisations in understanding and navigating the Brussels arena and the interplay with relevant national policy landscapes. For real-time updates, follow @MSL_Brussels or reach out to us on Twitter @msl_group.

Insights Brussels - Brexit and Beyond

MSL

Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.

[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...

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While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office of Brazil’s interim President Michel Temer and offers a perspective on the future. Temer is expected to be confirmed in office within two weeks, after Brazil’s senate approves the impeachment of suspended President Dilma Rousseff (two-thirds of the Senate has already declared their plans to vote for the impeachment). The article is written by Paulo Andreoli (Chairman MSLGROUP Latin America) and Claudia Mancini (Publicis Consultants and MSLGROUP ANDREOLI).

Temer’s First 100 Days and Beyond

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AT&T Dares to "Rethink Possible"

SCOTUS Launches New Economy with Legalized Sports Betting

[Salterbaxter Directions] The Big Shift

[Salterbaxter Directions] Moving The Goal Posts

MSL's 2018 Food Trends Presentation

MSL's 2018 Food Trends Forecast

The Second Technology Revolution: How the PR Business Needs To Change Once Again

SDG Signals - SBTribe Research by Salterbaxter MSL

The Art and Science of Influence

PR 2020 The Dawn of the Augmented Influence

[Salterbaxter Directions] Human Rights - The Time is Now

News in the Times of Digital - Indian Media Trends

Governing a Divided Nation - Insights about the 2016 U.S. Presidential Election

Brand Culture in the Conversation Age

Role of Millennials and their Impact on Reputation Management

Navigating a Changing Energy Landscape - ON Energy Report Sept 2016

Insights Brussels - Brexit and Beyond

[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...

Temer’s First 100 Days and Beyond

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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Falcon Invoice Discounting: The best investment platform in india for investors

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