50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Pair. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 21
Pair

2. Pair
Pair is an app that enables couples to share updates and stay in touch
through a single stream of communication on a private timeline.
It is available on the iOS and Android platforms.
Source: http://trypair.com

3. Features
Along with sharing pictures, videos, texts, e-mail and locations on the
partner's timeline, there are other fun features such as 'thumbkiss', 'live
drawing utility', 'thinking of you', 'Facetime' and 'joint to-do list'.
Source: http://www.fastcodesign.com , http://www.androidpolice.com

4. Similar to other networks
Experts labelled it 'Path for couples' , a 'Facebook for lovers', and a
'Super-SMS' with more media. Pair is not the first network for couples; it
is similar to Cupple, Duet and Between.
Source: http://techland.time.com/, http://thenextweb.com

5. Super-interactive SMS
The app serves the purpose of texting with multimedia like Whatsapp
does, but in a better, more interactive and organised format. Pair wants
to become the next best thing to physical interaction.
Source: http://mashable.com/2012/03/23/pair/

6. Good for long-distance relationships
The app was created to be the best medium for couples in long-distance
relationships. It is cheaper than international texting and is a
combination of the best communication platforms.
Source: http://mashable.com/2012/03/23/pair/

7. One-stop shop
Communication with partners who are far away is scattered across
many mediums/platforms such as Skype, SMS, Facebook and e-Mail.
Pair consolidates all these functions to maintain a diary for couples.
Source: http://twitter.com

8. The anti-social network?
While social networks push users to expand their circles and go more
'social', Pair allows users to only interact with one contact and share
stuff for a more personal and less 'social' experience.
http://blog.scoutzie.com/post/19874784897

9. Rise of private social networks
With privacy and quality engagement, rather than quantity engagement,
being the need of the hour, an opportunity for smaller, more intimate
social networks like Path, FamilyLeaf and Pair is there for the taking.
Source: http://www.nytimes.com/

10. Mobile: A clear vision
Mobile devices are the future of networking. Saturation of the market,
along with an increasing number of people with time constraints, has
resulted in social apps going mobile.
Source: http://memeburn.com/ , http://techcrunch.com/

11. 2012: The year of private networks
Sharing via mobile is too personal for big circles, which is why Facebook
doesn't work as well for the mobile. High-quality smartphones sharing
intimate content could make 2012 the year of private social networks.
Source: http://glassboard.com

12. A threat to mainstream social networks?
Private networks have created a new category and will not be pitted
against mainstream networks; users can be active on both, for different
purposes. However, mobile-first apps will be more popular on the mobile
Source: http://twitter.com , http://peopleslab.mslgroup.com

13. The future
Pair has signed on 220,000 users with $4.2 million in funding and is
predicted to extend its userbase through innovations. Pair is slated to be
acquired by one of the social networking giants.
http://facebook.com

14. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

15. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

16. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

17. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

18. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com