50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Intel Innovators. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 6
Intel
Innovators

2. What is Intel Innovators?
A platform within Intel’s Facebook community that allows young
entrepreneurs in the US to share business ideas, grow a fan base and
get real-time feedback. Each month, $100,000 are up for grabs.
Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-
with-100k-for-whizbang-business-ideas/ ,

3. Finding the innovators of tomorrow
Entrepreneurs submit their ideas on the page through videos. Every month, a
selection committee selects the 20 best ones to showcase in the 'Pitch Room'.
The five with the most 'social capital' (points) awarded by fans go into the
'Battleground' (the final).
Source : https://apps.facebook.com/intelinnovators/ , http://under30ceo.com/intel-innovators-
100k-up-for-grab-each-month-for-young-entrepreneurs/

4. The Battleground
The top five ideas are pitched to a panel of venture capitalists, executives and
technology entrepreneurs on a live webcast. The panel awards $50,000 to the
winner and the 'Top Fan', who earns and invests most points, awards the same
amount to the idea of his/her choice.
Source : http://www.youtube.com/watch?v=m87YpFJCbGM ,
http://pascalwagner1.blogspot.in/2012/01/intel-innovators-competition-for-100000.html

5. The technology and innovation pioneer
Intel created this community to discover, empower and award the next generation
of entrepreneurs and to seed the best ideas for a better tomorrow. This fits in with
Intel's passion for technology and innovations, and its motto -- 'Sponsors of
tomorrow'.
Source : http://www.pcmag.com/article2/0,2817,2271425,00.asp ,
http://www.digitalbuzzblog.com/intel-sponsors-of-tomorrow-campaign-website/

6. This isn't Intel's first time
Intel has sponsored innovation and entrepreneurship in the past in
several countries. They have offered entrepreneurship curriculum,
workshops, student innovation contests, amongst other things.
Source :
http://www.intel.com/about/corporateresponsibility/education/highered/entrepreneurship.htm ,
http://www.justmeans.com/companies/intel-corp/71720.html

7. A sense of belonging with a concept, brand
and community
Entrepreneurs can win $100,000 for their businesses, an invitation to the NCIIA’s
immersive training programme – VentureLab -- and recognition. Fans get
involved by nominating finalists and picking the best ideas through 'social capital'
to become the 'Top Fan'.
Source : http://www.facebook.com/yes.inc/posts/209537099125670 ,
http://peopleslab.mslgroup.com/scenarios/view/48

8. Intel identifies social media as the ideal
crowdsourcing channel
Brands like Starbucks and Dell use social media to source insights because it
sparks conversations, diversifies communication through content pegs, is
dynamic and allows instant interactions with ideas through engagement tools
such as 'like' and 'share'.
Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/

9. Crowdsourcing meets corporate citizenship
meets gamification
The campaign taps into the excitement over start-ups using trendy
techniques like crowdsourcing and gamification; corporate citizenship is
the end objective.
Source : http://www.crowdsourcing.org/editorial/how-gamification-drives-crowdsourcing/6419 ,

10. The criticism
The campaign received some flak because of the restrictions on participation –
only 18 to 24 year olds from the US are allowed. Critics were also concerned
about ideas being stolen and that most ideas are more social than business-like.
Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-
with-100k-for-whizbang-business-ideas/

11. Most brands are on the crowdsourcing
bandwagon; Intel isn't
Currently in the third round, the campaign has received more than 1,000 entries
and hundreds of thousands of engagements. Unlike other brands, Intel has a
reason to crowdsource ideas – create a better society – which explains its
success.
Source : http://www.fastcodesign.com/1427822/crowdsourcing-a-one-way-ticket-to-blah ,
http://www.facebook.com/xerez11

12. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

13. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

14. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

15. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

16. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com