SXSWi Distilled: Five Meta Themes from SXSWi 2013
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With roots that go back to the mid-1990s, SXSWi 2013 turned a corner in a few key ways: - It has grown in importance in the business world. - It has become a truly global event. - The focus of SXSWi has moved beyond the debut of breakthrough technologies. MSLGROUP's team of 20 on-the-ground content curators shared their first-hand perspective from Austin, and came up with the following meta themes: The Living Story. Collaboration, Amplified. Conversations Everywhere. The Maker Movement. Value of the Power Middle.
