The document summarizes the Canadian Beef Breeds Council (CBBC) and their Beef InfoXchange System (BIXS) initiative. CBBC/BIXS aims to build value in the Canadian beef brand and value chain by creating a single-source information system. This system would link purebred beef producers and allow for information sharing around animal genetics and performance data. The goals are to identify and increase demand for superior genetics, reduce risk, and make the industry more profitable, quality-driven and globally competitive.

1. ALMA Alberta Livestock & Meat Agency Ltd. Canadian Bovine Genomics Workshop September 14, 2009 Calgary, Alberta

2. Canadian Beef Breeds Council Canadian Bovine Genomics Workshop September 14, 2009 Calgary, Alberta Panel: “How do we deliver on the promise of genomics to build value in the Canadian Beef Brand and Value Chain” Participant: Julie Stitt for Canadian Beef Breeds Council CBBC/BIXS: beef information flow initiative

6. Beef Value Chain CBBC BIXS Packers Feedlots Producers CCIA IT Groups/ Industry Partners The CBBC beef value chain initiative is primarily funded through the Canadian Cattlemen Market Development Council (CCMDC) Breed Associations/ Branded Beef Programs/ Producers Genomic Centres/ Companies

8. CBBC/BIXS portal

9. Data / Information of Value Uploaded to BIXS* Cow-Calf Feedlot Packer / Processor Birthdate Pen # Slaughter Date Breed / Cross Sale Group # Packer Carcass ID Colour ADG Full Period Hot Carcass WT Dam / Sire Reg# ADG Short Keep Grade Fat Wean Date / WT Vaccine Histories Carcass Quality Grade Castration Date / Method Cert. Immunization Prog. Carcass Yield Grade Brand / Location Parasitics Ribeye Area Dehorn Date / Method Implants Electronic Grading Data Vaccine(s) Date / Brand Names Antibiotics Marbling W/ Qual Grade Cowherd Vacc Status Ionophores Avg. Carcass Backfat Parasite Control Animal Health Score 1-5 Yield Percentage Cert. Immunization Prog. Branded Beef Programs Lean Meat / Sale Meat Yld Branded Beef Program VBP Implants Weight Out Group Avg. Ionophores Weight Out Indiv. Antibiotics Certified Organic Cert. Organic Feed Type Breakdown Transport Co. Feed Conversion - RFI VBP Genetics/Genomics