While working on enhancing the above qualities we will be able to develop and market a brand that is consistent, has the interest of client’s at heart and provides excellent service.

1. MSV HOSPITALITY CONSULTANTS
www.msvconsultants.com 98652 56883

2. If there is one business with the maximum
competition, then it has to be the hospitality
industry especially Hotels and Restaurants.
Every day we see new entrants and
international brands competing for customer
loyalty and market space in the ever
expanding hospitality market. So how can an
existing Hotel or Restaurant compete with this
new and increasing competition? The answer
lies in figuring out your specific USP (Unique
Selling Proposition) and getting your branding
aligned with your USP.

3. Establishing a USP is especially important for
individual hotels, independent Bed and Breakfast
Inns, individually managed restaurants and clubs.
Generally, when one thinks of setting up a USP one
may think about how present clients with a unique
perspective that is different from their competition.
People may think about re-doing the décor,
changing the website, adding new items to the
menu and such. But a brand USP isn’t just one
thing, it is a combination of winning factors that
influences customers and clients to come back time
and again to a hotel or restaurant establishment.

4. The key to the success of a Hotel or
Restaurant brand lies in finding and
nurturing these supporting factors that
keeps your client’s coming back. Guest exit
interviews or customer feedback is one way
of identifying these key factors.

5. Your clients are the best judge of the services you offer and getting
their valuable opinionon the following key elements will help to
better structureyour specific branding strategy:
 Location and accessibility
 Ambience
 Service
 Taste and variety
 Pricing
 Other helpful suggestions

6. Think about how the international hotel chains and
restaurants maintain the same level of service
excellence across all their properties. Whether you are
staying at the Hilton in New York or Hilton Chennai,
you will be met with the same international standards
or service, décor and taste. That is because they have
developed their own brand standards that are
universally applied across all their managed properties
without exceptions. If they are met with disgruntled
customers, the management is quick to deal with the
situation to the greatest satisfaction of the client.

7. While developing your own USP we need to
employ this method of Guest Auditing which will give
you the right answers and the right direction to focus
your branding efforts. MSV Hospitality consultants
works with your staff, clients and management to
chalk-out a multi-pronged branding strategy, that suits
your individual establishment requirements for all
hospitality entities big and small. We are specializing
in Hospitality consulting, Hotel Consulting and Resort
Consulting.

8. The focus of the USPand brandingstrategywould revolve around
positively strengthening the following:-
 The guest experience
 Quality in terms of service, taste and overall perception.
 Increased trust and customer loyalty
 Staff loyalty and retention
 Staff training and development
 Raising accountability across all levels
 Effective cost management
 Value for money
 Reduce complaints and increase customer satisfaction
 Raising brand consciousness among the target customers

9. While working on enhancing the above
qualities we will be able to develop and market a
brand that is consistent, has the interest of
client’s at heart and provides excellent service.
By working on this service paradigm your
business reputation and business value are sure to
increase substantially and MSV Consultants is
here to help you in this journey. To learn more
about this click on this link
http://www.msvconsultants.com/

10. ContactUs: Mobile:
Corporate Address +91-98652 56883 /
+91-77080 66888
#240, 4th Cross,
Brindavan Road, Mail@
Fairlands, info@msvconsultants.com
Salem - 636016,
Tamil Nadu, India.