Using multimedia can enhance teaching by reinforcing concepts through multiple channels. Video clips and images can help explain complex topics more easily than text alone. Understanding how students learn and process information is key to developing effective multimedia content. Today's students, called Millennials, are tech savvy and prefer visual content. Incorporating videos, discussions, and interactive games into classes can help engage these students and improve learning outcomes.

1. Using multimediato enhance teaching By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net

2. Today’s agenda Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of multimedia. Multimedia resources.

3. My background E.W. Scripps Visiting Professor at Ohio University. Teach business journalism, media law, magazine writing and multimedia reporting. Author of NYT Reader: Business & Economics

4. Forbes, Wall Street Journal, various daily newspapers, appeared on CNN, MSNBC CNBC, FOX, PBS, ABC News

5. Why Multimedia? Explanation: How to short a stock. Depth. Reinforcement. Break routine: Humor Variety Spark debate. Improve learning outcomes.

6. Using video: The ice breaker http://www.youtube.com/watch?v=D2QlitH4nYY

7. How we process information Perception Attention Selection Organization Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003 Photo Courtesy of Wikipedia

8. Multi-channel learning Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.

9. Understanding memory Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.

10. More channels = greater retention Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.

11. Brain Processing Text – Difficult, more effort. Video, images – Easy, less effort.

12. Organization still key Ask: What message? Who is my audience? What desired outcome?

13. Understand your audience Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking

14. Better educated Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

15. Tech Savvy 94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

17. Multi-media content Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.

18. How classes organized WSJ.com – discussion. Cable news – discussion. Blogs / discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.

19. WSJ.com Always discuss daily news

20. Cable - Breaking news

21. Use video as a changeup Lecture for 15-20 minutes. Follow up with a video. Videos change the pace. Offer depth, greater detail. Offer new insights into the topic. Prompt discussion.

22. Blogs – spur interaction Help focus students on news, and post material

23. Ways to interact: discussion boards

24. Blackboard – resource tool

25. Online tutorials

26. TV Clips You Tube Clips are short Easy to play or download

27. Movies http://www.youtube.com/watch?v=wkygXc9IM5U

28. Finding videos Many different search engines: www.youtube.com www.vodpod.com http://www.videosurf.com/ http://www.truveo.com/ http://www.metacafe.com/ http://video.filestube.com/ http://www.dogpile.com/

30. Stock market game Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.

31. Charting performance

32. Starbucks

33. Games

34. Making Lemonade Basic accounting taught by examining how to run a lemonade stand

35. Online Teaching Resources

36. Morningstar

37. AAII

38. Yahoo Finance

39. Utilities Allows you to download and save videos from the Web.

40. Have some fun http://www.youtube.com/watch?v=upvtJohMKV4

41. Video bibliography Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy Economic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreporting For complete listing see: http://vodpod.com/mtatge/bizreporting